Sarah Ragucci

Sarah Spano . 2209 Bluegrass Lane . Burlington, Ontario, L7L 6L5 - .- SUMMARY OF SKILLS Strong interdisciplinary business skills, including marketing and sales Extensive customer service training and experience, including crisis management Excellent written and oral communication skills, including copywriting and presenting Comprehensive computer skills (PC and Mac) and advanced experience with MS Office suite Accomplished in independent as well as team-based work environments EXPERIENCE Marketing Specialist, Commercial North America July 2017 to current Grodan (Roxul Inc) – Milton, Ontario Currently responsible for strategizing, planning and executing all marketing activities for the commercial vegetable greenhouse market in North America (including Canada, USA and Mexico) Provide additional support, as needed, for North American Cannabis market Activities include planning and executing tradeshows and customer events, creating and updating marketing materials (copywriting, editing and some design), editing technical articles, creating and implementing new marketing programs and initiatives etc. Customer Service Representative February 2015 to July 2017 Grodan (Roxul Inc) – Milton, Ontario Responsible for order placement, ocean freight logistics and tracking for over 700 containers (approximately $20 million dollars in product) per year for Grodan’s largest US customer, Hydrofarm Past responsibilities included handling Commercial Canada orders and logistics Built strong relationships with various departments within Grodan (Sales, Finance, Logistics, Production etc.) both in Milton and overseas in The Netherlands and Poland Accomplishments: Lead on BEAT Power Pricing project and part of the Project Gecko (Customer Experience) team Owner/Lead Designer July 2006 to October 2014 Hip Ink - Burlington, Canada Handled all aspects of a successful design company, specializing in high-end custom invitations for weddings and events Created integrated marketing/PR strategy and plans including traditional print and web advertising, trade shows and customer events Accomplishments: Featured in numerous high-profile wedding blogs and publications across North America, including Style Me Pretty, The Knot, Today’s Bride, WedLuxe and Toronto Life Weddings E-Marketing Coordinator August 2002 to May 2003 Softchoice Corporation – Toronto, Canada Responsible for coordination and execution of all customer-targeted Web and Email marketing activities, company–wide (reaching over 300,000 customers at 12,000 active company accounts) Implemented new processes around current eMarketing activities, and created new e-newsletter and email programs Position included copy-writing, creative direction/input and/or design for web, email, direct mail, catalogs etc. (working closely with web and print-production teams) Responsible for coordination of employee incentive programs, involving $100,000+ in vendor funds Original position also included vendor marketing support, executing all channel marketing programs for specific assigned vendors Accomplishments: Created and executed brand-new e-Marketing initiatives and introduced vendor ROI reporting as the first employee in this newly created position Increased web traffic conversion and email campaign response rates by 100%+ over past activities Winner of Operations Award for Outstanding Achievement for Q4 2002 Senior Inside Sales Representative May 2001 to August 2002 Softchoice Corporation – Toronto, Canada Identified and provided software product and licensing solutions for retail and business-to-business customers (ranging from Purchasers to CEOs) via telephone and online chat In Senior (Team Leader) role, delivered high-level service for Fortune 500 clients and resolved escalated customer complaints Supported Outbound sales force, including up-selling and cross-selling, as well as lead generation Provided customer service and sales training to new and existing sales representatives, including development of sales and technical certifications Accomplishments: Team Leader of the US South Pod (inbound team) Winner of Operations Awards for Outstanding Achievement for Q3 2001 and Q1 2002 EDUCATION Graphic Design for Print and Web Certificate Completed in November 2003 Humber College, Digital Imaging Training Centre – Toronto, Canada Bachelor of Commerce (Marketing Major/Communications Minor) Completed in June 2001 Ryerson Polytechnic University – Toronto, Canada