SCOTTSILVERMAN-
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www.shsilverman.com
S2
SKILLS
Creative Direction | Brainstorming & Strategy | Team Leadership & Management | Brand Awareness | Business Development
Concept Development | Website Design | Digital Marketing & Design | E-mail Marketing | Interactive Exhibits | UX | UI
Photoshop | Illustrator | InDesign | Adobe After Effects | Animate | Premiere Pro | Audio Editing | Litmus | MS Office
Google Analytics | Social Media Intergration | SEM | SEO | PPC | CMS | CSS | HTML
EXPERIENCE
Sun & Moon Marketing | New York, NY
Vice President & Digital Director | June 2007 – February 2020
• Managed a team of account executives, designers, developers, art directors, creative directors and production managers
• Collaborated with client team, project ownership, architects, developers, brokers, investors
• Worked with CEO & account executives to produce project costs, analytic reports, media/marketing plans and estimates
• Worked with creative team to strategize, brainstorm, brand, design, market and produce a wide variety of marketing materials
• Worked with web developers to achieve responsive web solutions using HTML,CSS, Javascript and Wordpress
• Delivered client presentations for new business development as well as agency assigned projects
• Conceptualized, strategized, designed & oversaw the creative & development of all digital initiatives
• Worked directly with CD to achieve campaign specific design and production of print collateral and environmental design
• Provided innovative marketing strategies for corporate, commercial and residential real estate projects
• Worked to establish digital marketing programs supervising and utilizing market initiatives including digital advertising, websites,
e-blasts, video, SEO, PCC, SEM, social media & analytics
Posner Advertising | New York, NY
Sr. Interactive Art Director | April 2005 – June 2007
• Designed & developed websites, as well a variety of interactive & animated projects
• Collaborated with programmers, account managers, writers, creative directors, designers,
& clients to produce award wining advertising campaigns
• Used action script & XML to enhance flash animated websites & banner ads
• Developed video & audio to support interactive components
Infinite Media | Hicksville, NY
Interactive Designer | March 2004 – April 2005
• Created all animated & interactive flash projects including flash websites, & hybrid HTML websites
• Designed business presentations for use as web applications
• Create digital business cards, animated banner ads, as well as static layouts for HTML websites
• Conduct quality assurance of all web design projects including web usability, accessibility, debugging, & optimization
• Work directly with clients from conception to completion
EDUCATION
Bachelor of Arts | Visual Arts + Interactive Design | State University of New York at Buffalo | 2003
