Sergio Sigler

SERGIO SIGLER Madrid, Spain m: --LinkedIn PROFESSIONAL SUMMARY Analytics-driven digital marketing agent with career-long record of SEO, website design, and project management success for leading organizations Dedicated digital marketing professional with 4+ years of experience. A self-starter with a history of designing scalable, engaging websites that rank on the first page of Google. A top performer who draws on strategicallyselected analytics tools and extensive SEO knowledge to drive traffic and consumer engagement. Demonstrative experience with initiating SEO and monetization strategies, resulting in client business profitability, and exemplary communication, project management, task prioritization, and research skills. • • • • • • • SELECTED HIGHLIGHTS Built over 20 websites for clients across different industries. Championed a 200% increase in website traffic through complete off-page and on-page SEO optimization. Drove an increase in CTR from 0.7% to 3.4% by performing strategic on-page optimizations. Boosted rankings to Google's page 1 for high-competition keywords in several niches, generating an increase in traffic and new business leads. Project Management Critical Thinking Data Analysis • • • CORE COMPETENCIES Speed Optimization Keyword Research Link Building • • • Web Design SEO Editing Copywriting PORTFOLIO - WEBSITE DESIGN & CONTENT CREATION • • https://thenicheguru.com https://www.nomadsrtw.com PROFESSIONAL EXPERIENCE THE NICHE GURU, JUNE 2018 TO PRESENT FREELANCE WEBSITE DESIGNER & SEO SPECIALIST • Own full-stack web development and SEO strategy for global clients representing various industries on a fully remote and freelance basis. • Consult with clients to recommend the most profitable niche and monetization strategy for their new online businesses, drawing on thorough niche research. • Design and develop fast, reliable, and eye-catching websites to secure higher search engine rankings. • Optimize web content according to the most strategic SEO practices for each client’s niche. • Utilize web analytics data from several sources such as Google Analytics and CrazyEgg to evaluate the effectiveness of traffic-building initiatives and provide recommendations for improvements in content, user experience, and conversion. • Report on current performance of metrics such as impressions, clicks, conversions, organic versus paid traffic, and channel performance; track and report regularly on these metrics, and make recommendations for optimization. • Analyze and synthesize SEO performance data in order to make tactical recommendations to fuel traffic and revenue growth. • Conduct keyword research and competitive analysis to optimize existing content and uncover new opportunities. SERGIO SIGLER • • • • • • • • • • Page 2 Execute recommendations for content development in coordination with SEO goals. Oversee crawling, indexing, XML sitemap generation and implementation, and schema markup while providing technical SEO support. Conceptualize original website design ideas that bring simplicity and user friendliness to complex roadblocks. Present and defend designs and key deliverables to clients. Originate engaging, SEO-optimized content in both English and Spanish. Create blogs in different niches, such as travel, digital marketing, and e-commerce, using WordPress. Publish an average of 2 blog posts per week with over 2000 words by monitoring industry news and cultivating sources. Perform extensive research in order to provide factual statistics for articles, blogs, and landing pages. Maintain an up-to-date knowledge and awareness of the latest SEO guidelines and trends. Formulate informative and reader-friendly reports. ALTRAN UK, LONDON, UK, APRIL 2013 TO JUNE 2018 PROJECT MANAGER & SOFTWARE PLANNING ENGINEER • Navigated the on-schedule achievement of all goals and objectives across multiple projects simultaneously within strict timeframes and budget constraints by identifying required resources, setting realistic timelines and checkpoints, solving complex problems, and working closely with senior leaders. • Arranged all aspects of assigned projects, including project planning, tracking, reporting, risk and issue management, and weekly status updates. • Instituted and oversaw the implementation of project plans, including compiling information for the development of schedules and timelines, tracking and monitoring the progress of project deliverables against milestones and schedules, preparing appropriate reports with metrics, and modifying plans as required in response to changing project or organizational needs. • Devised implementation methodologies to rein in project costs while meeting key milestones. • Spearheaded projects for Automation by designing automation rules and managing costs and performance. • Served as the company’s single point of contact globally for the core vehicle features in the Powertrain Control Module. • Aligned objectives and bridged communications with the technical specialist regarding features planning, including developing implementation plans for new features, reviewing issues with current features, and creating plans for plug-ins across vehicle lines. • Assessed supplier-implemented features; performed peer reviews, owned issue management, and directed resolution of arising issues. • Established and maintained strong and sustainable relationships with business stakeholders to ensure effective collaboration within assigned projects, including managing workloads and facilitating daily global meetings with remote teams to discuss project scope, business requirements, and project issues for optimal productivity. • Coordinated change management for each engineering modification to support planned, new or updated features, presenting changes to the board for approval as needed. • Mobilized, guided, and directed a team of 4 suppliers and 3 developers. • Trained new team members in efficient work processes and methods. • Delivered executive presentations and reports to facilitate project evaluation and process improvement. • Interfaced with contractors to manage performance and drive the on-time delivery of project components according to established deadlines. • Introduced and administered the Project SharePoint database as a repository for all project collateral. • Demonstrated proficiency with techniques for estimating the size of a piece of work. NAVANTIA, CADIZ, SPAIN, JUNE 2008 TO APRIL 2013 TEST ENGINEER SERGIO SIGLER • • • • • • • Page 3 Developed and executed comprehensive test plans and workforce breakdown structures for complete systems. Collaborated with scientific, engineering, and technical personnel to resolve testing problems and system malfunctions. Ensured project and software documentation is adequately produced and maintained throughout the project lifecycle. Control milestones and costs, and report project progress. Incidents resolution using Change and Citrix tools. Coordinated with suppliers and third parties. Ensured that the delivery of new or improved processes, products or services resulting from the projects is achieved with appropriate levels of quality, timeliness and within budget. EDUCATION AND CREDENTIALS BACHELOR OF ENGINEERING (B.E.) IN INDUSTRIAL ELECTRONICS TECHNOLOGY, 2008 University of Cadiz, Cadiz, Spain ADDITIONAL INFORMATION Languages: Spanish (native), English (full professional proficiency) Technical Proficiencies: WordPress, Google Analytics, Google Search Console, Yoast SEO, Math Rank, AHrefs, SEMrush, Screaming Frog, Moz, Chat GPT, Jasper AI, Woocomerce, Shopify, Drophsipping, Elementor, Canva, ClickUp Windows, Mac OS, servers, Microsoft Office Suite, Microsoft Project, Access. Interests: Traveling, snowboarding, boxing.