ALESSA SHAINNE L. HOSTALERO
Marketing and Communication Professional | Writer | Editor
WORK EXPERIENCE
CONTACT DETAILS
(-
(--2720 A, Juan Luna Street,
Gagalangin, Tondo, Manila
SKILLS
Corporate Communication
Development Communication
Public Relations (PR)
Digital Marketing
Integrated Marketing
Communication (IMC)
Brand Marketing
Advertising
Customer Service
Writing/Journalism
Designs and Concepts
(Adobe Photoshop, Adobe InDesign)
Teaching (Education)
Research
OTHER INFORMATION
Birthdate: April 22, 1992
Gender: Female
Nationality: Filipino
MARKETING HEAD
August 2016 – January 2017
DE LA SALLE-COLLEGE OF SAINT BENILDE
Overall in-charge with the following:
• Marketing Communication, Planning and Marketing Operations
• Design and Concepts (layouts; online marketing materials)
• Public Relations (PR)
• Digital Marketing
• Customer Service Management
GROUP MARKETING COMMUNICATIONS MANAGER
April 2016 – July 2016
ENABLE HOSPITALITY, INC. (AZALEA HOTELS AND RESIDENCES)
• In-charge in the development and implementation of marketing and communication
plan and analysis for Azalea Hotels & Residences properties – both Baguio and
Boracay
• Refinement of marketing goals, promotional activities and branding, and other
designs – internal and external.
• Digital Marketing Plan and Management – Social Media, Website, SEO
• Development and Implementation of Advertising, Public Relations and Event
Campaigns and Activities
• Rapport building with various businesses, partners and sponsors
MARKETING AND COMMUNICATIONS ASSOCIATE October 2014 – March 2016
FEU DILIMAN (FEU FERN COLLEGE)
Planning, Execution and Evaluation
• Marketing Planning
• Integrated Marketing Communication
• Overall Advertising and Execution
• Career Talk
• Events Management
• Partnership Marketing
• Internal and External Marketing and Communications Campaigns
• Digital Marketing Plan and Management – Social Media, Website, SEO, etc.
Public Relations
• PR Strategies
• Content Generation – articles and website
• Rapport building with partners, companies and other schools
• Database Management
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Designs, Photography and Video Production
FEU Diliman Marketing Collaterals design
Concept / Designs / Layouts of advertising or promotional materials
Photography and other documentation
FREELANCE WORK
Writer/Editor
Lecturer (Research –
International Marketing, FEU
Manila)
Resource Speaker
(Marketing, Digital Arts and
Branding, Research)
ORGANIZATIONAL AFFILIATIONS &
COMMUNITY DEVELOPMENT
Greenpeace South East Asia – PH
(Volunteer)
He Cares Foundation (Volunteer
Teacher)
UNICEF Philippines (Cyber
Volunteer and Champions for
Children)
Far Eastern University – Junior
Marketing Association (JMA)
VP for Projects -)
Corp. Secretary -)
Asst. Corp. Secretary (2009)
Far Eastern University Peer
Counselors Group
Far Eastern University Tamaraw
Volunteers
Far Eastern University ACP3Peace Center
PART-TIME NEWS WRITER
LAWYER HERALD (New York-Based Company)
Writer for:
• World News and Current Events
• Legal News
• Celebrity News / Entertainment
May 2015 – February 2016
MARKETING COMMUNICATION OFFICER
April 2014 – October 2014
ACP COMPUTER TRAINING & CONSULTANCY PTE. LTD. (Singapore)
• Support to the marketing manager in conceptualizing, planning and rolling out
effective marketing campaign and day to day marketing programs
• Manage Company’s website by being the Editor-in-Charge of the Company’s blog
• Blog Article Generation and overall Digital Marketing Management
• Create, publish articles for company’s quarterly printed newsletter
• Creating marketing campaigns and working with the Company’s external PR agency
to see them executed
• Creating and developing new innovate ways to communicate the company message
to their existing customers
MARKETING ASSOCIATE
March 2013 – April 2014
BRAND GATEWAY INCORPORATED (formerly Rudy Project Philippines, Inc.)
• Responsible for doing project proposal as directed with the Marketing Manager,
conceptualize content and execution, and do further research as needed
• Assisting the manager in writing reports and analyzing data. Provides marketing
tracking and research information by collecting, analyzing and summarizing
information
• Communication with partners, endorsers/brand ambassadors
• Responsible for handling marketing efforts for all RPPI brands
• Writing and checking of all online content strategies and supervise social media
outreach – Digital Marketing
• Develop marketing communication campaigns
• Research media coverage and industry trends
• Identify, develop and execute communications strategy for key media contacts and
customer references
• Responsible for Press Kit and distribution
• Database management
• Maintenance and creation of media list and calendars for events and placements
ACCOUNT SERVICES OFFICER
May 2012 – March 2013
PAUL-LAINE ADVERTISING
• Serve as a link between Sales Department and Business Development Unit
• Coordinates with Paul-Laine Advertising Plant (re: Billboards and Printing Materials)
and Cebu office
• Responsible for filing and keeping company’s files and client orders
• Responsible for the organization’s process flow
• Responsible for doing Sales related computations such as Sales Map, Sales Targets
and Record of Sales from week-to-date, month-to-date and year-to-date
• Responsible for handling and for the inventory of Paul-Laine Advertising office
supplies
• Reports Sales Standing/Sales Map on a weekly basis
EDUCATION
Graduate Studies
MASTER OF DEVELOPMENT COMMUNICATION
UNIVERSITY OF THE PHILIPPINES (OpenU)
RESOURCE SPEAKERSHIP
Digital Revolution, Business and
iTrends Seminar | 3 December
2015, FEU Diliman
Spread the Word iLead, FEU
Diliman Leadership Summit | 5
May 2015, FEU Diliman
Ethics in Marketing, Marketing
Management Class | 7 April 2015,
FEU Diliman
Host, In Pursuit of Advanced &
Sustainable Integrated Marketing
Communication (AME Regional
Marketing Management
Education) | 28 September 2011,
SM Sta. Mesa Cinema 5
2015 - Present
Undergraduate Studies
BACHELOR OF SCIENCE IN COMMERCE MAJOR IN
2008 - 2012
MARKETING MANAGEMENT
FAR EASTERN UNIVERSITY, MANILA
• Top 6 Overall Finalist, AGORA YOUTH Marketing Competition | FEU Strategic
Marketing, Research Team Member for Philippine Marketing Association – MORES,
2011
• One of the Top 30 FEU Marketing Management Students, 2012
Certifications
DIGITAL BRANDING AND ENGAGEMENT
CURTIN UNIVERSITY, AUSTRALIA
Distance Learning Program (CurtinX)
2015
MEDIA LITERACY
ARIZONA STATE UNIVERSITY
Distance Learning Program (ASUx)
2015
ENTREPRENEURSHIP (USER INNOVATION)
MASSACHUSETTS INSTITUTE OF TECHNOLOGY
Distance Learning Program (MITx)
2015
JOURNALISM (JOURNALISM FOR SOCIAL CHANGE)
UNIVERSITY OF CALIFORNIA, BERKELEY
Distance Learning Program (BerkeleyX)
2015
SEMINARS AND WORKSHOP ATTENDED
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Consumer Behavior Seminar, De La Salle-College of Saint Benilde | 29 November
2016, Hotel Benilde
Psychology of Marketing, ARIVA Events | 20 June 2016, Astoria Plaza
Blue Sky Session, FEU Group of Schools | 12 March 2015, Ayala Museum
Sales Training Seminar, Asiaworld and Paul-Laine Advertising | 15-16 June 2012
Achieving Entrepreneurial Success Through Social Responsibility, Entrepreneurship
Educators’ Association of the Philippines | 5 August 2011, Miriam College, Quezon
City
6th Pre-Camp Seminar: The Power in ME, Association of Marketing Educators of the
Philippines, Inc. | 18 February 2011, PICC Plenary Hall
IMARCOM: Be Involved. Be Motivated. Be Connected., PUP College of Business,
Dept. of Marketing Management | 10 February 2011, SM Sta. Mesa Cinema 2
