Shalini Singh

Shalini Singh Senior Content Writer- Summary Strategising and developing content in various verticals like education, fashion, food, and travel, keeping SEO and SEM in mind. Interacting with marketing, sales, technology and customer support functions and developing the right communication for the customer. Experience Freelancer Writer March 2017 - Present Assistant Manager - Marketing and Communication at Paharpur Business Centre July 2016 - February 2017 (8 months) Generating story ideas and content for the print as well the web including reports, blogs and other social media websites. Updating and writing content for the website (link: http://www.pbcnet.com/) including preparting and finalising the sitemap, corporate presentation, brochures and other marketing collaterals. Social Media Presence Managing the social media presence and ensuring engagement with target audience. Fielding media requests and disseminating information via phone and email. Managing the coordination of film and photography shoots. Representing the Organization Serving as the primary media contact and representing the organization at various events. Managing the press lists and creating press kits and packets as needed Organizing and maintaining marketing material, media and press release archive. Preparation of reports Senior Content Writer at thesqua.re serviced apartments January 2014 - June 2016 (2 years 6 months) Responsible for writing SEO articles, SMO articles, website pages, blog and social media updates. Also had a role in content oriented marketing strategies. Responsible for the entire website content (link: https://www.thesqua.re/) Senior Officer - Content at Times Internet Limited Page 1 August 2012 - December 2013 (1 year 5 months) Content for events across various categories like food, theatre, music and art. Write (SEO friendly) blog posts and stories, mainly food related. Senior Content Writer at AdGlobal360 August 2011 - July 2012 (1 year) Led a team of content writers in preparing SEO articles, SMO articles, website pages, blogs and social media updates. Supported the marketing team towards advertising various brands via diverse internet marketing tools and strategies. Generated content for the main website and micro sites. Content Writer at MakeMyTrip.com August 2009 - August 2011 (2 years 1 month) Member of centralized content team that supported different business lines. Interacted closely with the product and marketing team to understand business requirements and develop communication strategy. Generated high quality content for varied businesses like hotels, holidays and company blogs. Assisted the marketing and branding team in preparing articles, mailers, brochures and industry reports. Supervised content for main website, discounts and customer bound mailers. Worked closely with the SEO team to create optimized content and keep company at the top on search engines. Education Indian Institute Of Tourism And Travel Management Post Graduate Diploma in Management, Marketing, 2007 - 2009 Activities and Societies: 2 months summer internship (May '08-Jul '08) and 4 month training (Jan '09-Apr '09) with SOTC, Delhi in the Outbound Tours Department. Worked as an active member of DISHA, a management club at IITTM during-. Member of the core team that coordinated and organized “IITTM Rebels ‘05”, the Inter-College Cultural Festival at IITTM. Kalindi College Bachelor's degree, Arts, 2004 - 2007 Activities and Societies: Represented Kalindi college student council as General Secretary in year- and led a team of 20 students to start several new initiatives Organized ‘lehren’ annual cultural fest of Kalindi Page 2 College in the year 2005 that attracted several new rock bands and new sponsorships. Won the second prize in an intra-college writing competition in the year 2004 Page 3 Shalini Singh Senior Content Writer- Contact Shalini on LinkedIn Page 4