Shane Schick

Shane Schick Editor-in-Chief, Marketing Magazine at Rogers Media- Summary Award-winning Canadian journalist with close to 20 years of experience covering everything from marketing and advertising to enterprise B2B and consumer technology. An early adopter of digital media strategies to increase audience engagement. A content marketing consultant for some of the world's largest and bestknown companies as well as startups, offering corporate blogging, event hosting and facilitation, social media influencer services, video storytelling and more. Experience Editor-in-Chief, Marketing Magazine at Rogers Media November 2015 - Present (1 year 1 month) Editorial direction for one of Canada's oldest business-to-business publications, helping advertising, public relations and other media professionals as they evolve from traditional brand-building approaches to true omni-channel, customer-centric strategies. Achievements include: • Hands-on writing and editing for a newsletter product dedicated to C-Suite executives, turning what was once a catch-all for wire copy and reprinted stories into one focused on original material which frequently landed among the top stories in terms of weekly traffic to our site. • Launch of pre-and post-event editorial packages that provided a way to extend the experience of attending a conference to our audience while increasing the value of sponsorship for our clients. • Development of a CMO conference which attracted close to double the sponsorship dollars from the inaugural year, as well as direct recruitment of speakers from high-profile organizations such as BuzzFeed, SoulCycle and the NHL. • Introduction of a strategy which led to more consistent storytelling via video, including clips that generated thousands of views on social and across other channels • Rebranding of a technology conference and newsletter which allowed us to exceed our sponsorship goal and serve a broader mix of adtech and marketing technology topics Editorial Director at ShaneSchick.com 2012 - Present (4 years) Freelance writing, editing and related content marketing/brand journalism services. This includes creating relevant content to highly specialized audiences of senior IT decision makers that contributes to successful lead generation and other inbound marketing strategies. Also speaking, hosting, and facilitation of live events, roundtables, panel discussions, Webinars and Webcasts. Current projects include: Page1 Editor at Large, IT World Canada (CanadianCIO.com): I managed a digital brand that focuses on chief information officers, IT directors and other senior technology decision-makers. With a focus on content, community and commerce, we look at emerging technologies and walk through each stage of the buying process to help CIOs reach business outcomes. Editor, expertIP (Blog.Allstream.com): As an online community produced by Canada's leading business communications provider, expertIP showcases the voices of Allstream subject matter experts, industry analysts and network professionals at Canadian organizations. We covered unified communications, business continuity, big data and much more. Editor, Fierce Markets (FierceDeveloper.com): As businesses grapple with the increasing consumerizaiton of IT and bring-your-own-device issues, FierceDeveloper.com provides insight into emerging trends in mobile applications on iOS devices, Android and Windows Phone, among other platforms. Technology columnist, Yahoo! Canada (ca.yahoo.com/finance/blogs/insight) I wrote twice a week (2012-mid-2014) for an audience of investors about the technology companies that matter, their strategies and what they mean for the sector as a whole. Vice-president, Content and Community (Editor-in-Chief) at IT World Canada 2007 - 2012 (5 years) Senior manager of a group of publications and online properties that help technology professionals succeed in the Canadian market. These include ComputerWorld Canada, NetworkWorld Canada, CIO Canada (represented online by ITWorldCanada.com), CDN (ComputerDealerNews.com), ITBusiness.ca and DirectionInformatique.com. Overall responsibility for setting standards around quality and relevance of content, identifying process improvements based on SEO techniques, facilitating relationships with industry associations/user groups and assisting with overall business development around custom publishing, content marketing, lead generation products and events. Accomplishments: • More than tripled total output of content and production across the editorial team • Reengineered production process from one based on print products to portals and digital magazines • Recruited/coached dozens of expert, unpaid bloggers to write on niche topics and increased organic traffic by 75% • Helped create and hosted live events such as CIO Exchange, MobiBiz Canada, Technicity.ca • Developed corporate social media policies and built brand presence on Twitter, Facebook, LinkedIn and Tumblr. • Launched a national leadership awards program for IT professionals. Page2 • Appointed judge of ITAC’s “IT Hero Awards” (2009, 2010) and the Canadian New Media Awards (2010). • Led a “master class” on SEO for journalists for Magazines University (2009). • Winner of multiple Canadian Online Publishing Awards, most recently for best digital edition and best cross-platform initiative (2011) Columnist, ROB (freelance) at The Globe and Mail August 2005 - February 2008 (2 years 7 months) Wrote a column on how businesses could make better use of technology for the Report On Business section of Canada's national newspaper. Editor, ITBusiness.ca at Transcontinental Media November 1999 - February 2007 (7 years 4 months) Founded ITBusiness.ca, a portal providing daily news and information services for technology professionals across Canada. Projects CommerceLab.ca February 2013 to Present Members:Shane Schick, June Macdonald, Mitch Fanning, Barbara Fletcher, Robert Furtado, Kent Wakely, Christine Wong, Beth Cotter CommerceLab.ca is a resource site and a bridge between business and academic researchers. The site features Canadian innovation, use cases and research in digital technology. Currently focused on Interactive Display, Gamification and UX (user experience). Funded through a CECR (Centre of Excellence in Commercialization and Research) grant through the Canadian Digital Media Network. Produced originally out of the University of Waterloo Stratford Campus by a virtual team of online specialists and professional journalists. expertIP July 2013 to Present Members:Shane Schick, Larry Gaudet, Mark Cirillo, natasa kajganic, Nora Gorman, Mark Glucki Award-winning content marketing program for Canada's only B2B telecommunications provider, bringing value to enterprise IT departments about the potential of unified communications, DDoS security, IP telephony and other technologies through a blogging community of subject matter experts. Courses Editor, ITBusiness.ca Transcontinental Media Coaching for Performance - Eagle's Flight Page3 Editorial Director ShaneSchick.com Content Marketing Institute 'Master Class', Toronto 2014 Vice-president, Content and Community (Editor-inChief) IT World Canada Situational Leadership - Ken Blanchard program Publications What the network will know CIO Canada April 13, 2012 Authors: Shane Schick Systems that understand what we're doing and what we need, even before we need it – that's long been the dream. CIOs who make it a reality will prove just how innovative they are CIOCAN Peer Forum 2012: How to 'Be the business' CIO Canada April 20, 2012 Authors: Shane Schick The eighth annual gathering of the CIO Association of Canada continues an ongoing dialogue about the evolution of the IT executive role. Plus: Microsoft's VP of user experience IT on new staff roles Maple Leaf Foods' ERP system project: A CIO strategy CIO Canada April 18, 2011 Authors: Shane Schick The Canadian packaged foods giant is working on a five-year business plan to turn itself around. Jeff Hutchinson explains how moving from 30 ERP systems to one instance of SAP will contribute to the transformation Genius at work CPA Magazine October 1, 2014 Authors: Shane Schick Instead of waiting for lightning to strike, smart companies are creating systems to cultivate innovation throughout their ranks. Skills & Expertise Technology Journalism Editorial Project Management Editorial Consulting Page4 Business Journalism Digital Media Social Media Online Publishing Content Strategy Thought Leadership Editorial SEO Lead Generation Journalism Facebook New Media Blogging Leadership Content Marketing Content Development Publishing Editing Freelance Writing Content Management Newspaper Cloud Computing Magazines Publications Education Ryerson University BAA, Journalism, 1992 - 1996 St. Paul's Secondary School Interests Canadian technology, IT, management, business Page5 Shane Schick Editor-in-Chief, Marketing Magazine at Rogers Media- 5 people have recommended Shane "Shane is a leading authority on IT in the Canadian industry and media landscape, very well known for his insights and commentary across a variety of important topics like Cloud computing. He is also very approachable and engaging to work with, and expert at organizing compelling content programs that attracts senior buyers and influencers.." — Neil McEvoy, was with another company when working with Shane at IT World Canada "I have had the pleasure of working with Shane as a colleague from 1999 to 2001 and as his publisher from 2001 to 2010. Over the years I had a front row seat to watch Shane evolve from a talented journalist to a VP and Editor in Chief who inspired his staff by his example. In addition to his reporting and editing expertise, Shane has developed exceptional skills in digital and social media, public speaking and moderating. Shane's high level of engagement within the IT community has resulted in him developing many good relationships with vendors, CIO's and the channel. Frankly, I’m not aware of another Canadian journalist who understands information technology and the role it plays in business, as well as Shane does." — Joe Tersigni, managed Shane at IT World Canada "I've done freelance work for Shane in his capacities as editor of ITBusiness.ca, then Computing Canada and most recently ComputerWorld Canada, and always found him pleasant and professional to work with. And I've always enjoyed reading his columns for those publications and for The Globe and Mail; they're insightful and entertaining." — Grant Buckler, was a consultant or contractor to Shane at IT World Canada "I have worked with Shane as a colleague, and for him as a freelancer. I don't know anyone who knows or cares more about the IT industry, or is more dedicated to serving his readers. Throughout the many turbulent times the IT and publishing industries have experienced, Shane's commitment to journalistic principles has always been unwavering. He is respected far and wide for his unbelievably prolific and intelligent insights, and his personal and professional support for his colleagues has earned him a loyal following. He's the first to arrive and the last to leave, and even when the lights go out, he''ll still be working." — Kathleen Sibley, worked directly with Shane at Transcontinental Media Page6 "Shane is a consummate professional who has a deep understanding of the technology industry. He is frequently called upon by the mainstream press to provide comment and perspective on events that not only shape the industry, but society as a whole. A prolific writer, he skillfully balances daily objective reporting of the news with well-formed editorial opinion pieces. An excellent manager, Shane works well under pressure and knows how to motivate staff to go beyond the ordinary." — Jennifer Brown, reported to Shane at Transcontinental Media Contact Shane on LinkedIn Page7