Sharmistha Gupta

SHARMISTHA GUPTA Digital Marketing Executive E - -q https://www.linkedin.com/in/sharmistha-gupta-/  Pune, Maharashtra, India EXPERIENCE Digital Marketing Executive Trismus Healthcare Technologies Pvt Ltd scanO (formerly DentalDost) SKILLS 03/2023 - Present Pune , Maharashtra Roles/Responsibilities • Achieved top rankings for dental keywords through organic campaigns, managed PPC ads on multiple platforms, and provided monthly analytics reports. • Created engaging content, gained strategic backlinks, and optimized SEO to boost website authority, visibility, and performance. • Used various tools to scrape website data for lead generation, capturing valuable information for business growth. • Employed a data-driven approach, utilizing tools like Google Analytics and Looker Studio to analyze data and provide insights for better decision-making and business strategy. • Analyzed sales data and made custom dashboards with Zoho Analytics. Implemented Zoho Marketing Automation to improve lead generation, email campaigns, and customer engagement. Digital Marketing (SEO) Intern Radboards Pvt. Ltd 12/2022 - 03/2023 Bengaluru Karnataka Roles/Responsibilities • Conducted comprehensive keyword research to get target keywords and phrases with high search volume. • Monitored and analyzed PA and DA metrics to ensure website ranking and visibility. • Executed off-page SEO activities (bookmarking, profile creation, submission,directory submission) and backlink profile. • Created compelling meta titles and descriptions to improve clickthrough rates and increased organic search visibility. HR Intern 05/2022 - 07/2022 Infovirtech Pvt. Ltd. Mughalsarai, UP Roles/Responsibilities • Assisted HR in analyzing industry salary data and competitor compensation, while managing recruitment processes, including resume screening, interview scheduling, payroll processing, and discussions. • Ensured job postings reflected current vacancies, orchestrated orientation programs for new hires, and maintained database integrity by updating employee records with personal, educational, and employment details, while addressing staff inquiries regarding benefits, HR policies, and related matters promptly. Design Engineer (Civil Engineer) Ghosh Associates 01/2018 - 10/2019 Kolkata, West Bengal Roles/Responsibilities • Designed Computer Aided building model using AutoCAD. • Provide advice and resolve creatively any emerging problems/deficiencies Assess potential risks, materials and costs. EDUCATION MBA (HR & Marketing) International Academy of Management and Entrepreneurship B.Tech (Civil Engineering) Maulana Abul Kalam Azad University of Technology Powered by  12/2020 - 12/2022 Bangalore 08/2013 - 07/2017 Kolkata www.enhancv.com Search Engine Optimization Organic Growth - ahrefs | SEMRUSH | Uber Suggest | GSC | GA4 | Page Sence Search Engine Marketing Inorganic Growth - Google Ads | Facebook Ads Social Media Management Content Making Planning & Execution Keyword Analysis Designing in Canva Wordpress Plugin -Yoast | Smush | WP Rocket Page & Theme Builder Content Optimization Google Analytics Looker Studio Advanced traffic Segment Growth Marketing ROI A/B Testing Data Driven Tactics North Star Metrics Zoho Analytics & Automation Custom Dashboard Leads Automation Conversion Rate Optimization Microsoft Clarity App Store Optimization Apptweak Google Play Console