Shawna Bella Balas

Leading edge Professional Designer possessing an exemplary omnificent mastery mindset for lifestyle and product promotion. An independent entrepreneur boasting outstanding skill sets coupled with a solid reputation as an inventive artistic big thinker. Cornerstone anchor mantra based on distinction in originality. Inaugurate product brand Influencer. PROFILE My life’s passion for luxury begins with my state of mind. As an independent entrepreneur, I have developed outstanding skill sets coupled with a solid reputation as a creative and unique big picture thinker. I am a detailed oriented and organized business woman overseeing the overall broad spectrum responsibility for holistic management and administration of bellaBALASInc. 1984 to Present BELLA BALAS DESIGN Principal-In-Charge An innovative and dynamic forward thinking entrepreneur with 37 years’ proprietorship experience. Business anchor based on conceptual holistic design, encompassing international brand vision insight, production proficiency, marketing, human resource direction and team building, customer interface, product transaction culminating in an overall system performance evaluation and analysis resulting in building quality sustainability leading to generation of continual profit growth. Inclusive of critical path process development, communication, budget development coupled with financial management, sustainable product innovation and development, marque intuition, relevant consumer trends and behaviour based influence brand marketing, transformation through creative design governance, forward thinking concept discernment leading to positive action oriented result. A proven track record for achieving results through empowerment, cause and effect relationships, consumer trends, internal and external global relationship and formulating creative approaches to support optimum result. Exceptional interpersonal prowess, upstanding integrity, solid judgement, sound astuteness leading toward optimum insights in trends, a successful agent of change in a constant evolving business world. bellaBALAS 1 2000 to Present As a Production Designer for film, I am a confident leader and head of the art department. Responsible for a swift result to bring the director’s ideas to life by researching, designing and coordinating an overall visual appearance through the management of various departments that include sets, props, wardrobe, graphics and make-up. Responsible for creating and authorizing budgets, rentals and purchases- As an Art Curator, responsibilities included implementing and managing art exhibitions along with cataloguing and acquisition of new collections. Together with conceptualizing exhibitions and researching artworks, organizing outreach programs by providing instructional activities, educational and public service programs which lead to public speaking. As a department head I was accountable for researching and completing proposals for private sponsorship and grant applications becoming an integral member of community arts boards and funding bodies- Realtor within a family run business, Canadian Estates. From generations of strong females in business, my entrepreneurial acumen was ingrained to market and sell. EDUCATION Bachelor of Fine Arts, University of Manitoba Certificate in Irish Whiskey, Edinburgh Whisky Academy Certificate in Scotch Whiskey, Edinburgh Whiskey Academy Certificate in Sensory Training, The Aroma Academy, Edinburgh Management of Fashion & Luxury, Coursera Principles of Branding 1 & 2, Udemy Real Estate License PHILANTHROPY A valued creative innovator with proven expertise in strategic planning for project and campaign execution, public relations, event management, stakeholder awareness, resource maximization and financial management. Generosity in helping organizations by offering time, talent, education stewardship and mentorship. Health Science Foundation Cancer Care Manitoba Children’s Hospital Foundation Misericordia Hospital Foundation Ukrainian Cultural Centre Human Rights Museum bellaBALAS 2 SKILLS Creative Story Teller I possess the ability as a creative and charismatic story teller, engaging individuals and groups with confidence leading to the understanding of consumer behaviours and trends in developing business objectives. The Perfect Host Relishing in creating a mood, setting a thoughtful table and curating the perfect menu pairing with whiskey. An established proud reputation as guests state that accepting an invitation to my table, one is in for an outstanding event from beginning to end, with no small detail missed. My passion for establishing connections for my clients and guests is accomplished with perfectly selected invitation lists and thoughtful seating plans. Event Planner With a deep understanding of consumer behaviours to identity insights and trends, I create large scale events designed for charity, private and corporate clients managing brand design portfolios. Offering insight research, experiential strategy, creative campaign development, event and environment design, event production, vendor contract negotiation, staffing, sponsor and media management and lighting/video production. Technology As a seasoned fashion stylist and photographer I excel at graphics, video and digital editing to support website development and social media web content. I am MAC based and work in Adobe InDesign and Adobe Creative Suite among various supporting platforms. Designer Above all, I am an omnific designer- creating all things with a trained eye that sees what others don’t .... I add value and meaning, illuminate, simplify, clarify, modify, dignify, dramatize, persuade and amuse. I recognize that need is the primary condition for design so I look for the unexpected to nudge people to think outside of their box. bellaBALAS 3