Sheila Griffin

 SHEILA GRIFFIN DALLAS TX 75254 MOBILE- EMAIL: - PORTFOLIO LINK. https://www.behance.net/sheilagriffin DIGITAL MARKETING & COMMUNICATIONS | STRATEGY | BRAND MANAGEMENT CUSTOMER EXPERIENCE | CONTENT DEVELOPMENT Marketing professional with experience attaining brand success through marketing strategy, digital technology, data driven campaigns, SEO, analytics, and automation platforms. Creative thinker with solid professional presence and in-depth understanding of customer journey/experience, campaign analytics, and go-to-market business solutions. Exceptional copywriting and content development skills. SPECIALTIES Digital Marketing | Brand Strategy | Innovation| Social Media | B2B SaaS| Copywriting | Contently CX & UX | E-Mail Marketing Campaigns | Product Marketing| Direct to Consumer | B2B | B2C Google Analytics| Content Development | Workfront | MS Word/Excel/PowerPoint/Adobe Creative Suite/Mac & PC EDUCATION Southern Methodist University, Dallas, TX Cox School of Business SMU Digital Accelerator Certificate Graduate Marketing Certificate University of Texas at Austin, Austin, TX Bachelor of Science Interior Architecture RELEVANT EXPERIENCE MARKETING CONTRACTOR OCT 2021 - Present Thomson Reuters Content marketing contractor within the marketing division of Fortune 500 global corporation. Responsibilities include concept creation, ideation, development and final conception of SEO optimized blogposts, articles, brochures, talk tracks, emails, and other SaaS digital assets. FREELANCE MARKETING / CONSULTANT Freelance Marketing Services – USA MAY 2020 – OCT 2021 During the COVID period I have provided professional marketing services for several small businesses, including cross functional projects with multiple divisions and stakeholders. Responsibilities included social media strategies, copywriting, email marketing, and analytics for ad campaigns. Developed graphics, images, and social media outbound marketing for e-commerce start-up Created pitch deck for commercial management firm Monitored analytics and conducted A/B testing for email campaigns Managed SEO strategy and conducted KPI metrics Drafted Product Marketing concepts, features and benefit deck Conducted Direct To Consumer campaigns including social media and print materials SHEILA GRIFFIN DALLAS TX 75254 MOBILE- EMAIL:-RELEVANT EXPERIENCE (cont’d., pg. 2) DIRECTOR OF MARKETING Matrix Commercial Contractors – Addison, TX MAY 2019 – MAR 2020 Director of Marketing for commercial real estate contractor firm. Directly reported to CEO and developed brand strategies, guidelines, email marketing, and social media marketing programs. Responsibilities included marketing for three regional branch office markets and development of marketing strategies tailored to each region. MARKETING CONSULTANT OCT 2018 – MAY 2019 Marketing Consultant for various industries, including real estate, travel, B2B and B2C markets. Responsibilities include brand development, research and content, and management of vendors and suppliers. Developed web graphics, images, and provided copywriting for e-commerce start-up Created marketing plan, launch strategy for commercial property management firm Developed growth strategy, brand guidelines, SEO strategy for B2C business Managed SEO strategy and conducted KPI analytics for training firm MARKETING MANAGER AUG 2017 – AUG 2018 NRT Property Frameworks – Plano, TX Responsibilities include brand strategy, reputation management, social media, tradeshow materials and banners, design and content writing for collateral materials including flyers, cards, posters and brochures. Provide marketing services for sales managers nationwide in 27 city markets. Greatest challenge: Streamlining numerous corporate brand acquisitions under a single national brand guideline program. Direct Mail Marketing Campaign Led the direct mail marketing campaign to test customer response of a new service. The pilot campaign, comprised of direct mail, whiteboard video, and landing page - targeted a specific demographic in two city markets to increase lead generation, gauge customer interest, and analyze data. Responsibilities included financial management, coordination and production of vendors, schedules, reports, design layout, content writing, social media ads, and premiums. Financial management - Successful management of marketing budget of $500,000. Responsibilities include monthly budget reports, and quarterly financial reconciliation reporting. Social Media Management – Administrator of company Facebook page. Responsibilities include scheduling posts, uploading content, and customer engagement. Reputation Management – As part of reputation management team, lead weekly meetings to review customer ratings with Google Analytics, Yelp, social media platforms to assess brand progress. Wrote content for customer engagement surveys and content messaging for ‘in-process’ reviews, service reviews, and exit reviews. Led successful effort to improve the company’s Better Business Bureau from F to B+ ranking. RELEVANT EXPERIENCE (cont’d., pg. 3) SHEILA GRIFFIN DALLAS TX 75254 MOBILE- EMAIL:- MARKETING MANAGER Forterra - Irving, TXJUN 2015 - MAY 2017 Marketing Manager responsibilities included serving as main liaison for sales force of over one thousand to manage the brand marketing division, exhibit and tradeshow logistics, content management for website and advertising, writing and design of collateral materials, maintenance of website and social media, and email marketing campaigns. Managed three divisions with a marketing budget of over $2 million Devised budget and financial transactions for marketing expenditures in all divisions Implemented promotional merchandise program with a budget of over $800,000 Developed brand strategy for repeat sales and increased loyalty incentive program by 10% Managed website, social media platforms and content management; updated and revitalized user metrics by 20% Rebranded company name and logo; developed new brand standards Devised marketing brand strategy for digital and print formats resulting in 10% increased revenue Integrated the digital strategy to align with the corporate strategy across all divisions utilizing Hubspot Developed sales kits that increased revenue by 8%; lead CRM Salesforce as potential CRM integration Writer of content for collateral such as brochures, white papers, advertising, and case studies BUSINESS DEVELOPMENT ANALYST (part-time) Bridgework Partners - Dallas, TXJAN 2014 - OCT 2014 Responsibilities included development of new clients, new marketing standards and procedures, and creation of (omit new) collateral materials. Interviews with prospective candidates, presentations, RFP bid proposals, and content management were also major responsibilities. Greatest challenge: Changing the culture to become more progressive and inclusive. This was achieved in gradual increments via weekly sessions and increased social activities. Developed and implemented solutions, primarily focused on increased market share in technology and financial service sectors Raised company brand exposure in the North Texas 10% through development of networks Implemented new staff management procedures Effective negotiator on contract and hiring disputes CREATIVE DIRECTOR / PRODUCT MARKETING Lincoln Val - Dallas, TXNOV 2010 - DEC 2013 Creative Marketing Director for manufacturer of learning aids for children. The product was created for individuals with autism or other learning challenges and allows them to view cognitive concepts in the home environment. Responsibilities included managing creative team, developing product specifications and A/B testing, SEO analytics, digital marketing platforms, and website design. The company downsized in 2013 due to the economic downturn. Managed, developed, and launched an innovative educational product for children ages three to seven Increased annual sales distribution to national levels by 7% Executed marketing management, website design, and marketing campaigns Company received recognition for product innovation Exhibitor at trade shows and conventions Experienced in china sourcing, manufacturing, export/import logistics, and product development Managed contractors/vendors to complete projects on time and under budget Conducted detail-oriented management program, inclusive of direct reports, automated budgeting, and QA reviews Experienced in packaging design and logistics RELEVANT EXPERIENCE (cont’d., pg. 4) SHEILA GRIFFIN DALLAS TX 75254 MOBILE- EMAIL: - COMMUNITY SERVICE Member, Leadership Dallas Alumni Association Board of Directors, Kitchen Dog Theater,- Member, Leadership Arts Institute, Business Council for the Arts, Class of 2015 Member, Explorers Travel Club, Dallas STATEMENT OF ROI CONTRIBUTION My professional B2B and B2C experience in marketing and sales have been instrumental in reaching company financial objectives. An exceptional ability to identify issues before they become problems, and astute collaboration with key stakeholders are factors that have led to increased ROI and revenue success.