sheri amass
800 Tenacity Dr. | Longmont, CO 80504 | Phone:- | E-Mail:-https://www.linkedin.com/in/sheriamass
Marketing Strategist | Project Manager | Relationship Builder
Professional Summary:
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Creative and multi-talented marketing professional with extensive experience in digital marketing, mobile
marketing, web design and development.
Exceptional collaborative and interpersonal skills, team player with strong written and verbal communication
abilities.
Highly skilled in client and vendor relations and negotiations - talented at building and managing strong
partnerships.
Passionate and inventive creator of innovative marketing strategies and campaigns; accustomed to
performing in deadline-driven environments with an emphasis on working within budget requirements.
Outstanding program and project leader, able to coordinate and direct all phases and disciplines of projectbased efforts while managing, motivating and guiding teams.
Experience:
First Page Sage – (Remote) Berkeley, CA 2017 - Present | Sr. Campaign Team Lead
firstpagesage.com
First Page Sage is an SEO and thought leadership marketing company based in San Francisco, CA.
Responsible for content marketing strategy, performance of SEO, and web project management for clients.
Worked with the leadership team to support and manage the Campaign Department, identify opportunities for
workflow improvement, and led the onboarding process for new clients.
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Develop long-term client relationships based on customer success.
Manage diverse teams building campaigns for various industries and market sectors.
Collaborate with content and tech teams to develop and implement campaigns and strategy
roadmaps defining opportunities for growth.
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Measure and optimize campaigns to maximize programs on an ongoing basis.
Develop reporting for clients based on website traffic, engagement, leads, sales, conversions, and other
metrics to define marketing effort success.
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Senior Campaign Manager Jan 2020 – Jan 2022
Account Executive Sept 2017 – Jan 2020
Client-facing account management role managing all facets of digital thought leadership content
marketing campaigns including operational workflow, content strategy, reporting, website
development, tech projects, and client relations. Create and maintain editorial calendar and manage
all deliverables. Provide SEO consultation to clients, lead generation, and ensure website is optimized
for conversion with a focus on customer success.
Tools: Google Suite, Google Analytics, Google Search Console, SEMRush, Ahrefs, HubSpot, WordPress,
TaskWorld
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eDirectory – (Remote) Sao Paulo, Brazil 2016 - 2017| Onboarding Specialist/Content
Creation edirectory.com
eDirectory is the global leader in online directory software (SaaS). Worked with Executive Account
Management team to create promotional and education content and onboarding plans for new clients.
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Define strategy and schedule for content creation and content repurposing for thought leadership,
engagement, and increase website traffic and SEO.
Develop content marketing system designed to attract and engage new and existing clients.
Develop scripts and presentation materials for creating videos for promotion and education.
Produce and publish videos on behalf of all teams.
Develop systems and procedures for creating, sharing, and worked with team in translating all video
creation scripts and materials into Spanish and Portuguese.
Get1Free Marketing – (Remote) San Diego, CA 2015 - 2016 | Digital Marketing Manager
Hired as Digital Marketing Manager to assist in creating a digital marketing division of an existing print
publication. Designed marketing plans for a variety of clients including B2B and B2C industries.
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Develop online marketing strategies including website development, local SEO tactics, social media,
and online advertising based on client’s business goals.
Manage client projects including client onboarding, strategy, schedules, and timelines.
Work with sales teams to create sales presentations and proposals.
Creative Links, LLC – Boulder, CO 1995 - 2015 | Owner/Founder
Worked as freelance Digital Marketing Manager for a variety of clients including e-commerce catalogs,
publishers, SaaS startups, hospitality and tourism industry, as well as SMBs throughout the U.S.
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Manage sales, proposals, projects, teams, vendors, budgets, and client interaction
Design and development of websites, e-commerce, and online marketing materials
Design and manage automated email marketing programs and drip campaigns
Create assets such as blogs, email campaigns, videos, and social media posts
Content marketing, lead capture, and lead generation programs
Developed and implemented SEO and website optimization programs
Create and manage social media marketing and advertising
Manage affiliate marketing programs for both advertiser and publisher
Create integrated marketing campaigns including web, mobile, social media, email, and print
Offer live and remote client training sessions on WordPress, email, and social media
Mobile Marketing Studio a division of Creative Links – Boulder, CO- | Founder
Offered mobile website and landing page builder with automated mobile marketing SaaS platform designed
to create and manage multi-channel mobile marketing campaigns and mobile engagement. Worked with
SMBs, agencies, large event promoters, and publishers on a global level.
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Sales and marketing, account management, and client success management
Client onboarding, training, consultation, and mobile marketing strategies
Design and development of mobile-optimized websites, landing pages, and campaigns
Created automated workflows and sales & CRM lead scoring
Create multi-channel marketing automation & customer engagement programs
Develop mobile lead capture and lead nurturing programs
Mobile coupon and loyalty rewards marketing
SMS text message marketing and mobile app push notifications
Create strategic partnerships with marketers and agencies to offer mobile solutions
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