Shinta Setianingsih

PERSONAL DETAILS Full Name Place of Birth Date of Birth Gender Religion Marital Status Phone Number Permanent Address Email : : : : : : : : : SHINTA YENNIAR SETIANINGSIH HUKOM MALANG JANUARY 6TH, 1977 FEMALE CHRISTIAN PROTESTANT MARRIED 62 - PESONA KHAYANGAN EST V, AJ/6, JL. IR. H. JUANDA, DEPOK- OBJECTIVE Progressive career in marketing, with specialty in the area of marketing and communication and/or brand management with the vision of maximizing company’s profit through marketing activities optimization. EDUCATION 1997 - 2000 Bachelor of Commerce, Strategic Management (GPA 3.4 of 4.0) MONASH UNIVERSITY Melbourne - Australia 1992 - 1995 SMAK St. Albertus Malang – Indonesia 1989 - 1992 SMPN 3 Malang Malang - Indonesia SKILLS Interpersonal: § Posses the ability to provide leadership in various team environments. § Maintain work ethic and integrity in achieving success of any level of given assignment. § People person - effective communicator and develop a good working relationship at all levels within an organization. 1 SHINTA YS. HUKOM- § Analytical and result-oriented individual with full attention to details. § Self-confidence, sports person with high energy, enthusiasm, and positive thinking attitude. § Fast learner and adapter in new working atmosphere. Language: § Fluent in English (both written and spoken) § Indonesian (native) Computer: § MS Office packages (Excel, Word, Outlook, Power Point) – intermediate level INTEREST Cooking, sports (swimming), books (history, biography), traveling, social activities (charity & tutoring). EMPLOYMENT January 2017 – Present (Learn to become an entrepreneur) – Freelance Business Consultant. Works closely with Clients by providing strategy, planning, problem solving and helps Client develop business skills and knowledge. The activities ranging from any activities related to PR & Marketing: Developing marketing plan, determining which marketing techniques to use and how to use it. Social media planning & execution 5 January 2015 – 27 December 2016 Company: Line of Business: Position: Reported to: Brand Listed: PT Graha Lifestyle – GLS & PT Graha Luxindo – GLX High End – Fashion Retail Head of Marketing Board of Directors DVF (Diane von Furstenberg), ETRO, Halston Heritage, tuc tuc. Beauty Story & BOITE Accountabilities: 1. Responsible for the department and to ensure that department provide the high quality services that delivered effectively, efficiently and consistently in line with the company’s purpose and objectives. 2. Provide leadership and act as a lead officer (advisor, leader, point of contact) in all Marketing activities as well as to provide high quality advice to solve any problems that occurs. 2 SHINTA YS. HUKOM- 3. Performance monitoring as part of support, growth and personal development for each of team members within the department. Creating Key Performance Indicator (KPI) use it as a parameter to measure the achievement of every team members and how they are working aligned with the company’s objectives and helping them to achieve the KPI. 4. Stay alert and quickly identify every opportunity emerge that potentially can bring benefits to the company and Marketing Department specifically. Addressing every issue by preparing specific action plans for immediate solution by creating new or improvement Standard Operating Procedures (SOP), as well as prepare a substantial forms of reporting for the key-field areas. 5. Ensure that existing operation programs or plans are built based on analytical perspective and on a complete set of platform, starting from initial plan up to execution stage. 6. Plan and coordinate marketing strategy of all existing brands to support retail operations. Develop programs or activities to generate traffic or interest to the retail stores. 7. Be prepared to execute new assignment or special project determined by Board of Director (BOD). The plan must be well planned and execute according to the designated time frame. 8. Build and maintain relationship, work closely with partners such as mall managements & bank partners, media agency and more for mutual partnership. 9. Understanding the market situation through competitor analysis. Based from the report prepare a lean strategy on how to communicate or to reach the broader target audience that potentially can bring more sales to the stores. 10. Confer or consult with other department heads to plan comprehensive marketing communication and to ensure information on merchandises we provide meets customer demands. 11. Prepare yearly budgets forecast with details ensuring that all marketing activities are executed according to the plan and all target achieved. 12. Work closely with Finance Department on quarterly reviewed on marketing budgets. PR (Public Relations) 1. Maintain and build relationship with media (print, TV, Digital). Keep good reputation for both companies and brands within the organization through strategic PR campaign. 2. Act as a spoke person or representative including speaking in public strictly but not limited to any issues related with the brands. Communicate on the new arrival, on the launch of new product development. Represent the company on special occasion, international meeting, international events and government relations. 3. Writing and develop press releases and presentations based on product information. Prepare PR schedule to indicate time frame when it’s publish and monitor. Develop a PR analysis based on the press release published. 3 SHINTA YS. HUKOM- 4. Supervise and organize events such as press event, customer event, customer gathering, products launch. Work closely with the team from planning, preparation up to execution. Media Planner & Buyer 1. Translate direction from Principal in to media brief, identify which media platform would be best to advertise for optimum impact in advertising campaigns within certain period of communication. Maximize the budget allocate for advertising and other communication platform. 2. Pitch the media agency for best rates with benefits that would be good for brands publications. CRM 1. Develop, execute and continue refinement of multi-channel customer relations. Focus on the development of programs and strategies to customer loyalty, retention that with marketing strategy. 2. Understand how to leverage customer behavior, lifestyle and demographical in order to deliver relevant data for marketing programs with vision to increase the lifetime value to the business. 3. Establish customer loyalty programs through a comprehensive communication strategy through various activities such as; customer events, direct mailing, SMS blast, email blast, special occasions treatment, and more. 4. Working closely with IT team to deliver CRM system to maintain customer database management. 5. Working closely with other departments to ensure the CRM works effectively for all aspects of the company. 6. Develop specific Standard Operating Procedures (SOP) for CRM on the implementation of various CRM program for VVIP & VIP customers, ensuring the database is segmented effectively for targeted marketing activities. 7. Develop specific Standard Operating Procedures (SOP) how to handle customer complains in a smooth and professional manner. 8. Conduct internal training on customer service excellence for front liners & back office team. May 2012 – December 2015 Carrier Break taken due to family reasons. 4 SHINTA YS. HUKOM- June 2009 – April 2012 Company: Line of Business: Position: Reported to: Brand Listed: Time International – PT Komunikasi Perkasa International High End – Watches & Fashion Retails Head Division of Marketing & Communication President & CEO and VP Corporate Planning & Business Development A. Lange & Sohne, Audemars Piguet, Baume & Mercier, Bell & Ross, Blancpain, Breitling, Breguet, Cartier, Chanel, Chopard, Corum, Dior, DKNY, Empirio Armany, Fendi, Fossil, Girard Perregaux, Gucci, Hamilton, Hublot, IWC, JaguerLeCoultre, Panerai, Piaget, Roger Dubuis, Rolex, TAG Heuer, Tory Burch, Tudor, Ulysse Nardin, Vacheron Constantin, Zenith Accountabilities: Internal: 1. Coordinate and ensure that the department run well and Key Performance Indicator (KPI) are created. 2. Develop and implement lean strategy to maintain a high-performance operation in the department. 3. Identify and coordinate opportunities for improvement and efficiency by creating SOP, and substantial forms of reporting for the key-field areas. 4. Ensure that existing operation programs / plans are built on a complete platform from initial execution and analytical perspective. 5. Ensure identification and creation of new processes and proper execution in all areas of marketing & communication. 6. Coordinate and execute special projects as determined by the Management. Marketing Retail: 7. Plan and coordinate marketing strategy of all existing brands to support retail operations. 8. Develop programs or activities to create traffic to the retail boutiques. 9. Confer or consult with other department heads to plan comprehensive marketing communication and to ensure information on merchandises meets customer demands. 10. Provide competitor analysis to identify marketing activities done by competitors Finance: 11. Prepare yearly budgets forecast and ensuring that all marketing activities are executed according to the plan by the end of fiscal year. 12. Work closely with Finance Department on quarterly reviewed on marketing budgets. People Development: 13. Determine staffing requirements: interviews, hires, and develops new candidates and existing employees. 14. Oversee and ensures professional relationships of managers and their subordinates in most effective manner. 5 SHINTA YS. HUKOM- May 2008 – June 2009 Company: Line of Business: Position: Reported to: Accountabilities: Time International – PT Swisstime Perkasa International High End – Watches & Fashion Retails Marketing & Communication Manager GM Marketing 1. 2. Strategically develop corporate communications. Evaluate brand testing and recommended whether to terminate development, modify brand, or begin a marketing campaign. 3. Analyze statistic and recommendations from marketing communication division to allocate funding for advertising and promotion campaigns. 4. Assess marketing potential of new and existing store locations, considering statistics. 5. Worked with prospective vendors or suppliers in developing sales materials – fixtures, promo and other marketing materials. 6. Worked closely with Operational Manager on primary and critical matters in relation with business-brand expansion and operational issues. 7. Worked closely with banks and various advertising agencies to position brands strategically. 8. Worked closely with malls and various business partners for cross selling or joint promotions. 9. Worked closely with media for good coverage and publications. 10. Coordinated promotion of the brands. 11. Developed and followed through on all merchandise relating to visual merchandising plans. 12. Submitted all monthly playbooks/selling guides, including seasonal key lines and back wall images. June 2006 - May 2008 Company: Line of Business: Position: Reported to: Accountabilities: Time International – PT Komunikasi Perkasa International High End – Watches & Fashion Retails Account Manager – Audemars Piguet, Baume & Mercier, Bell & Ross, Cartier, Chanel, Hamilton, IWC, Jaeger-LeCoultre, Panerai, Piaget, Roger Dubuis, VC GM Marketing 1. 2. 3. 4. Developed communication plan for each brand, provided information’s and recommendations for brand campaign through ATL and BTL communications. Ensured the plan executed accordingly together with report on how the plan worked. Market intelegent - Provided competitor analysis Developed PR comprehensive report and calculate estimate ROI 6 SHINTA YS. HUKOM- 5. 6. 7. 8. Worked with prospective vendors or suppliers in developing sales materials – promo and other marketing materials. Worked closely with marketing communication division, banks and various advertising agencies to position brands strategically. Coordinated promotion of the brands. Developed and followed through on all merchandise relating to visual merchandising plans. November 2004 – May 2006 Company: Line of Business: Position: Reported to: Accountabilities: McCann Erickson, Indonesia – PT Inpurema Konsultama Advertising Agency Key Account Manager (For Coca Cola Indonesia) Group Head Account Director Become a key contact exclusively for Coca Cola Account specifically for non-CSD brand i.e. Frestea, Frestea Green, Powerade. 1. Handling both (ATL and BTL) campaigns, become in charge for brainstorming developing ideas (FGD), executions up to testing the idea into research. 2. Developed communication platform for Client’s marketing plan. 3. Maintained the account by understanding Client’s needs in term of communication through creative brief and media briefing. 4. Ensured all plans were executed according to the communication platform. 5. Developed competitor analysis for both (ATL and BTL) and submitted the report quarterly. 6. Participated during market visit together with the client to monitor market situation on the branding side on regular basis. 7. Explored any other possibilities activities that will maintain the awareness of the brand in the market. July 2001 – November 2004 Company: Line of Business: Position: Reported to: Accountabilities: GREY WORLDWIDE – PT RAMA PERWIRA (Advertising Agency) Advertising Agency Account Manager – Acer Indonesia, Danone’s Group, Lippo Bank, BMW, GardaOtto, Sara Lee, British America’s Tobacco, Indosat Group, Wyeth SVP of Client Service Department 1. Responsible and maintained good relationship with Client 2. Developed and presented communication strategy for advertising campaign ATL and BTL 3. Handled campaign for both ATL and BTL 4. Ensured that all works delivered and run as planned 5. As a group controller within department (Creative and Media) 7 SHINTA YS. HUKOM- 6. Provided competitor analysis quarterly 7. Market visit monitoring 8. Act as new business developed planner March 2001 – July 2001 Company: Line of Business: Position: Reported to: Accountabilities: LIPPO TELECOM – PT NATRINDO TELEPON SELULER Telecommunication Company Executive Secretary Senior VP Marketing and Business Operations Providing a full range of secretarial services and personal assistance supports to superior with details: 1. Organized diary entries including setting up appointment or meeting arrangement for superior 2. Composed English or Indonesian correspondences 3. Arranged itinerary - local and overseas travel which includes flight booking and hotel reservation, dealing with travel agent and hotel 4. Liaised on behalf of superior internally and externally, and other duties assigned by superior 5. Involved in the events which is held by Marketing and Business Operations department July 1995 – March 1997 Company: Position: Reported to: Accountabilities: MAKOBU FM 105,1 – RRI MALANG Broadcaster Program Director 1. Reported and announced the news 2. Selected the play list and play the music 3. Supporting the programming team by selecting news material according to the target audience 4. Developed and executed On-Air and Off Air Programs TRAINING AND DEVELOPMENT TRAINER § § TAG Heuer International Trainer for Brand Introductions I & II Time International Trainer for Company Corporate Identity 8 SHINTA YS. HUKOM- TRAINING & COURSES § § § § § § § § § § Intensive English Language Study by Monash University Bartending & Hospitality Skills – Summer Course by Monash University Synchronized Marketing Training Program by Grey Global Group Presentation Skills Development Program by Grey Academy Understanding Yourself and Teams Using The MBTI by Grey Academy English for Business Writing Course by SIB Instruments for Professionals I & II Courses by Breitling SEA Sales Force Training by Jaeger-LeCoultre SEA Crème de la Crème Marketing Strategy by Mark Plus INC TAG Heuer International Trainer Course by TAG Heuer MEMBERSHIPS & COMMUNITY INVOLVEMENT § § § Event Coordinator – Annual Recycling Program, Brunswick City Council Member of Committee from Indonesia Consul General – Momba Festival, Melbourne Member of Indonesian Student Association – PPIA Melbourne, Australia PROFESIONAL REFERENCE Mrs. Tajunissa Legisa Group HR & GA Manager PT Graha Lifestyle Mobile: - Email:-End of resume 9 SHINTA YS. HUKOM-