Marketing Masala Case Studies
CIRCUS 2020
About the company
Circus2020.com is a social listening tool that helps brands monitor what people are talking about them
across the web. It is a Singapore based company with clients like Audi, Coca Cola and Ogilvy.
Goals
Other than basic digital marketing activities, the company was focused on accelerating their lead
generation process and subsequent sales operations.
Strategy
Marketing Masala helped them extensively with LinkedIn marketing by researching the right leads,
forming connections, managing pitches and follow-up cycles by working closely with the sales team.
Results
In less than 70 days, 130 qualified leads were generated including Amazon, Walt Disney and McDonalds.
COGGNO
About the company
Coggno.com is a company based out of San Jose. The company is a marketplace of online training
courses and also has a fully featured learning management system.
Goals
The company was focused on new user acquisition via organic channels. The website received a lot of
referral traffic but was looking forward to expand their user acquisition at an organic level.
Strategy
As the website was already ranking for a lot of keywords, Marketing Masala analyzed keywords for
which Coggno was ranking between page 2 and page 10 of search engine results. We involved in
building backlinks around strategic keywords for over 3 months to boost organic traffic.
Results
Over a period of 3 months, Coggno acquired 15.5% more new users with average session duration
increased by 230% via organic search channels.
REMOVE BACKGROUND
About the company
RemoveBackground.com is an Australian company that helps eCommerce businesses with professional
photo editing.
Goals
As the company was just starting out, it was essential to get eCommerce businesses interested in it and
boost initial signups for early traction.
Strategy
Marketing Masala understood that the business needed a mix of B2B lead generation and paid
acquisition for signups. Using a mix of LinkedIn marketing and PPC ads, Marketing Masala was able to
generate healthy results withing the target cost of acquisition.
Results
Over a period of 40 days, 30 quality leads were generated which the sales team took further. With PPC
ads, using continuous testing and marketing experiments, we brought down the cost of acquisition by
66.6%
COOK GOURMET
About the company
CookGourmet.co is an Indian startup that delivers recipes and ingredients at your doorstep.
Goals
Other than basic digital marketing activities, the company was facing a high drop off rate from the cart
page. The challenge here was to improve the conversion rate.
Strategy
Marketing Masala understood that while users liked the recipe delivery idea, they were skeptical about
making a payment on a website with a new concept like this. We used remarketing advertising across
Facebook and Google to target cart
abandoners and move them further in the funnel.
Results
After continuous testing with paid acquisition, we brought down the cost of acquisition by 80%
TESTIMONIALS
