Shveta Mehra

Shveta Mehra Media : Entertainment : Brand Solutions : Business Development An articulate, competent and business-focused brand solutions professional, with a strong belief in creating mutually beneficial commercial opportunities. The MO lies in investing time in understanding new business opportunities and work in a determined way to profitably manage revenues across functions and operational teams to deliver business goals. Proven track record of transforming big picture plans into workable solutions. A holistic approach of client servicing and working closely with the brand marketing teams more like a partner. A team leader possessing mentorship style of leading a team that is inspired & result oriented. -- 2B-62, Winderemere Society, Off Oshiwara Link Road, Oshiwara, Andheri West, Mumbai, India WORK EXPERIENCE Associate Director- Solutions & Growth Future Media India Pvt Ltd. 09/2019 – Present Future Media is the media vertical of the Future Group. It is the new age marketing and business solution platform powered by data, technology and content. A unique growth enabler driven by measurable ROI that leverages the ecosystem of India’s largest retail environment- the Future Group. The ecosystem has a massive and diverse physical and digital customer base. A large base of the customers identified through the loyalty programs help the platform in profiling, understanding and analyzing them based on their consumption and shopping habits. Tasks 12 June, 1975 Managing a team of 3 sales people for the Western region including Ahmedabad and Mumbai SKILLS Contributing to revenue generation through non conventional deals managing complex business relationships with the modern trade and category teams of the retail arm. Business Development Concept Selling Media Solutions Operational management & service delivery Intraprenuership Negotiation & contracting Signed up new clients Focusing on newer ways of monetisation Co-Founder & Vice President Viewise Media 11/2017 – Present Mumbai Forayed into entrepreneurship. Viewise Media is a brand solutions company with a Pan India presence. Through partnerships, Viewise Media delivers razor sharp consumer engagement solutions. Achievements Garnered sponsorship (Avanse) and negotiated a viable media collaboration (Star Sports) for Pro Star League Cricket 2018 - an Under 19 interschool cricket tournament Facilitated revenue generation for IAP TV (Johnson & Johnson, Cipla) - an out of home initiative by the Indian Academy of Pediatrics Locked in 25% of targeted revenue before product launch for IAP Courses - a professional continued medical education initiative by the Indian Academy of Pediatrics Managed strategic alliances with Endemol, Concerto AI, The Ping Network and IAP Profit Maximisation Consultative Selling Strategic alliances Project Management Client Servicing Page 1 of 3 SOFT SKILLS WORK EXPERIENCE Organised Associate Managing Consultant Alchemist Marketing Solutions Pvt. Ltd. Strong interpersonal skills 08/2014 – 10/2017 Mumbai This period focuses on growth as revenue manager and business lead, metamorphosing into a project head managing a team of 4-5 executives. As a team we would endeavor to understand marketing challenges of a client, work with various internal or outsourced teams to deliver a solution. In most cases this approach ensured repeat business. Creative team leadership CERTIFICATES WEE & SINE Women Entrepreneurship Program (10/2018 – 03/2019) Achievements Managed sponsorship and corporate participation for an Intellectual Property focused on Tier 2 Business Schools Developed new clients for the agency like Datsun, Udio, Puneri Paltan & Harman Kardon Generated revenue from Barter deals in Pro Kabbadi League for Puneri Paltan Revenue generation from sponsorships for Anoushka Shankar’s tour and video generation for Udio Planned & executed events and activations for internal and external customers including Family Day, brand repositioning and activations for the launch The Talking Car campaign for the launch of Datsun redi-GO won the Silver at WOW Awards 2017 Developed a CRM programme for Datsun for their customer loyalty programme LANGUAGES English Full Professional Proficiency Hindi Full Professional Proficiency Home Entrepreneur Better Communications/ SM Collections 01/2005 – 07/2014 Mumbai This time was spent attending to my maternal duties and I followed my entrepreneurial instincts to set up a HR consultancy for corporates and a customised home linen business. Achievements/Tasks The Home Linen business was able to scale to three major cities - Mumbai, Delhi & Pune. And at its peek achieved a revenue of 1 million rupees. Helped managed the HR function for Better Communications for identifying and integrating technically proficient candidates at locations across the country. Assistant Manager ESPN Star Sports India Pvt. Ltd. 02/2001 – 01/2005 Mumbai During this period I honed my skills on business development and revenue generation. However, client servicing, interdepartment coordination to deliver a project and exposure to cross-functional team management became the highlight. Achievements Generated adsales revenue for the channel across sports properties Sold a diverse range of properties like Fixed programs, Marathons, Cricket Tri-Series, football and Formula 1 Developed the brand Speed (from HPCL) as the sponsor for Formula 1 both on-air and on-ground - a first on the channel During a period of employee churn, stepped up to successfully achieve the region's revenue target and other team tasks Client Services Executive MTV India Pvt. Ltd 10/1999 – 01/2001 Mumbai The opportunity was to manage client servicing and customised brand solutions. Additionally, I supported the sales team with added revenue by converting 'walk-ins' and also renewing existing contracts Achievements Provided after sales servicing support to the sales team to ensure contract delivery, reconciliation and collections Support the sales team with customised brand solutions for clients and ensure the delivery of the same through efficient inter-department coordination Developed a healthy mix of Media Agency and direct client contacts Page 2 of 3 WORK EXPERIENCE Officer Times Entertainment (A Times of India Company) 09/1997 – 09/1999 Mumbai My first job! New beginnings in a new city! Implementing the various aspects of adsales, revenue generation and client servicing. Also tried my hand at concept selling. Achievements Generated advertiser revenue for Times FM radio, in-store space at Planet M, Developed and managed 'Dial M for music' for Times Music - a first of its kind home delivery service from Times Music in the non e-commerce era For the first time at the company, the Crossword in ET had a sponsor Part of the core team for the launch of Planet M Supported marketing activities like Times & MTV Music Forum, launch of Planet M, in-store promotional activities EDUCATION PGDMM, Marketing Management Times School of Marketing, New Delhi 09/1996 – 09/1997 Bachelor of Science CCSU, Meerut 06/1992 – 06/1995 Page 3 of 3