Sourav Sanyal
Business Management, Data Science-AI Technology Consultant & Mentor, Kolkata, West Bengal.
Achievements & Rewards
About me
PGDBM from Institute of Management
Technology, Ghaziabad and GDMM from
Indian Institute of Materials Management,
Kolkata. I began my journey in the corridors of
professional management and leadership, I soon
confronted the pressing need & penchant to
upgrade knowledge and skills for my team and
self.
What began as passionate learning and selfdevelopment imperatives, I armed myself with
latest knowledge on Competitive Strategy
from Ludwig-Maximillians University, GmbH,
Specilizations in Exec. Data Science from
Johns Hopkins University, USA; Deep Learning
& AI from Stanford, USA and from Super Data
Science,
Australia,
also
completed
certifications in Technology, Programming,
Consulting, Analytics, Six-Sigma(GB), etc.
eventually
evolved
into
Management
consulting for me, that learning continues till
today as a transition from my Corporate Career,
I am also member of prestigious Association
of Data Scientists.
Though I have been approached with several
offers in senior positions as General Manager,
in reputed companies, to me consulting &
mentoring is nobility of empowering the mind
with quest for excellence. The endeavour is to
make the impaction of learning culminate into
professional competence & growth of the
employees & organizations as well.
I worked for following corporates with the positions
held in Marketing & Sales, headquartered at Kolkata:
Serum Institute of India Ltd/Serono: Oct’85Mar’87. [Sr.Medical Representative, HQ:Kolkata];
April’87-Mar’91: [Area Supervisor, HQ:Kolkata];
April’91-Mar’93: [Areal Sales Manager-W.Bengal state,
HQ:Kolkata];
April’93 -Mar’95: [Divisionall Sales Manager-W.Bengal
& Sikkim, oversaw marketing operations and people
management activities for achieving organizations
business objectives in India & Asia-Oceania region.
HQ:Kolkata];
April’95-June’99:
[Sr.Divisional
Sales
ManagerW.Bengal, Sikkim & Assam & orther North Eastern states,
oversaw marketing operations and people management
activities for achieving organizations business objectives
in India & training activities in Asia-Oceania region.
HQ:Kolkata];
Jul’99-Jan’2008: [Regional Sales Manager-W.Bengal,
Sikkim & Assam & N.East states, responsible for
Marketing & Sales, Supply Chain, Data & Financial
Analytics,
Product
management,
Technology
deployment, Statistical computing for clinical trials data,
& training activities in Asia-Oceania region.
HQ:Kolkata];
Intas Pharmaceuticals Ltd: Jan’2008–April’11.
[Zonal Head of East Zone (Sr.RBM), Responsibilities were
same as above & was part of corporate decision-making
process in Planning, Strategy, Finance, Marketing,
Technology for achieving corporate business goals &
objectives. HQ: Kolkata];
Currently, associated with Research & Consulting firms in
various capacities as Specialist consultant at Third
Bridge, U.K; Knowledge partner at Link-Global,
Singapore; Expert at Global Wonks, Washington, USA;
Consultant at Tapchief, India; Consultant Data Scientist
& Partner at Econolytics, Connected Bytes, India.
Ensured planned revenue generation through
reduced debtors and increasing cash flows.
Provided direction, support and training to
front-line team members through goal setting
and performance monitoring of KRAs &
services.
I am winner of several Gold Medals, Trophies,
a Santro Car, etc in recognition of my
achievements and contribution to company’s
growth by establishing brand leadership of
speciality drugs of the companies in East
zone, during my professional career.
In addition, received expert training from
SERONO, Switzerland, in Strategy, Marketing
& Sales, Branding, Data Base Management,
Data analytics, KAM, CRM, responsible for
leadership roles in India and abroad in AsiaOceania
(Singapore,
Colombo,
Dubai,
Bangkok, Sydney-Australia) London, Paris
and had the privilege of interacting & working
with domain experts.
Sectors Trained
Apart
from
consulting,
I have
conducted
workshops/ webinars/ deliberations on Strategy,
Branding, Marketing & Sales, Operations, Life
skills, Leadership & Decision-Making, Analytics,
Performance Management. Guided students on
Data Science, AI
projects for corporate
executives, technologists, students from the
following domains over the years:
*Bio Pharmaceuticals
*FMCG
*Healthcare & IVF
*Retail & E-commerce
*Finance
*Technology & Supply Chain etc.
*MSME
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Primary expertise comes from Marketing & Sales
Management, Brand & Key Accounts Management,
Channel
&
Operations
management,
Profit
Management, Data analytics and T&D;
lead my
teams in consistently achieving company’s Business
goals in terms of growth in revenues & profit; having
donned top operating roles various discipline in some
of the best-known companies for over 26+ years in
Pharmaceutical, Healthcare, FMCG etc. products
& services industries catering to mostly B2C & B2B
domains.
Consistently, met annual business plans in
the zone and exceeded performance metrics,
achieving
double digit growth through
effective
implementations
of-marketing
strategies,
Key
Accounts
management,
inventory control and distribution & brand
visibility.
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Professional Background
Sourav Sanyal
My Key Skills
Learning Intervention Offered:
SOFT SKILL SETS
Forecasting techniques in Sales/Finance
Communication Skills
Marketing Engineering & Analytics
Presentation Skills
Digital & Content Marketing, Copywriting
Creativity & innovation
Conflict Management
Customer Relationship &
management & modeling
Problem Solving & Decision Making
Advanced Statistical computing
Teamwork Building
Product Pricing & Portfolio Analysis
Interpersonal skills
Critical Thinking
Personality Development & more…
Competitive Strategy & Business modeling
Data Science, Analytics & ML/AI.
Personality assessment & Soft Skills.
Python, R, SQL, Tensorflow, Pytorch, Spark
Brand Development & Management
Residence:
Training & Development (line & staff)
Flat B-2, Marvel Castle,
Assessment of Behaviour & Personality
of employees.
547, Garia Garden,
Financial Analysis of Business
Data /Business Analytics &
Intelligence (Tableau/ Power BI)
Technology deployment & DevOps
(AI, Web, Cloud)
Product & Brand Management
Customer Relationship Management Skills
Competitive Strategy
Performance Management
Management for Managers
I consider every skill empowered
employee are key drivers of value
and provides power for corporate
leadership & inclusive growth.
Business Management Consulting
(Projects planning & its commissioning,
Marketing & Sales, Strategy, Operations
& Supply Chain, Redesign of Business
Processes, Business Turnaround &
Growth, Business Modelling, etc.)
Strategic Selling Skills
Neuro Linguistic Programming Skills
Project consultant for students pursuing Post
Graduate Diploma in ML, AI & Data
Science from International Inst. of
Information Technology & UPGRAD,
Sales Management & Forecasting
Six sigma & Quality management
Project report on supply chain management of
life saving vaccines & biologicals in Indian
context-IIMM, Kolkata.
Services Offered
OPERATIONS & MANAGEMENT
Leadership & Peoples Management
Project report on Tibolone market in
management of Menopause in India with Prof.
S. Dutta of Indian Institute of Technology,
Kharagpur.
Business Analytics & Intelligence
Kolkata – 700084--Cell: -
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Motivation
Accounts
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Emotional Intelligence
Key
I have written case research on product
positioning (Letrozole) along with Prof. S.
Dey for IIM, Indore, which was presented at
ISB, Hyderabad and used as a teaching
resource.
“I offer a wide range of consulting services and solutions to organizations in
various industries. My core competence lies in my ability to help small and
medium sized businesses maximize revenue, generate growth and develop a
sustainable business health & competitive edge through my individualized
best-in-class solutions”.
.
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SOURAV SANYAL
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