Sourav Tiwari
DLF Phase 3, Gurgaon-/--
Skills
A sharp thinker and an avid reader, always curious to learn more. Over 2.5 years in Digital Media
with experience in Account Management, Client Servicing and Search with extensive exposure of
Marketing Strategy and Brand Communication including accountability for investments and return.
Working For World's Largest key Player in Online Advertising Google.com. Helping the team to
manage Large Advertisers in Australia, North America, U.K & India.
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Search & Display Marketing
YouTube Marketing
Google Shopping Ads
Mobile Marketing
Google Analytics
Experience
February 2017 - Present
Company Name, Location - Accenture ( Client: Google ) Gurgaon
Working as Subject Matter Expert for Google Adwords. The Job responsibilities includes :
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Assist Clients to plan, manage, and execute AdWords campaigns- Search, Display,
Remarketing, Google Shopping (PLA)
Supporting a team of 30+ Online Marketing Specialist who are working as Google Support
Team & Managing multiple campaign through MCC on Google Adwords.
Manage and tune-up the accounts to help the advertisers achieve their advertising goals
Provide detailed information to clients on their account performance and take required
steps for Optimization in the most effective manner
Engage with cross-functional partners, e.g. Specialist, Engineering, and Product team
members to resolve complex issues
Test and offer New strategies & recommendations such as Ad Extensions, remarketing,
Category targeting, Ad-Testing
May 2015 - November 2016
Company Name, Location - Cognizant ( Client: Google ) Gurgaon
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Assist Clients to plan, manage, and execute AdWords campaigns- Search, Display,
Remarketing, Google Shopping (PLA)
Positive & Negative keywords Research and Analysis
To monitor and evaluate the performance metrics such as CTR (Click-through-rate), Quality
Score, Impression Share etc.
Provide tips to improve Ad rank on Google Search by Text Ad Optimization, Landing
Page
Review and make adjustments to improve quality score
2
Nov 2012 - Jan 2015
Company Name - Yamaha Motors As Business Development Executive
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Responsible for setting up business strategies, e-marketing and business development
Establishing rapport with customers to acquire more business
Managing clients with queries handling
Education
2008 - 2011
University of Burdwan (B.Com Hons.) West Bengal
Graduated with honours in Business Management & Marketing
Additional Information
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Date of Birth: 26th June, 1990
Marital Status: Single
Languages known: English, Hindi.
Hobbies : Listening to music and Travelling
