Srikanth Puthenmarath

SRIKANTH P.M- MUMBAI, INDIA 400081 www.linkedin.com/in/sri kanthpm PROFESSIONAL SUMMARY Entrepreneur with hands-on experience in setting up a start-up Nutraceutical organization While utilizing resources discreetly and focused on a positive P&L. The expertise comes from a robust sales & marketing experience of >30 years in Indian Pharmaceutical industry which includes company launches, division launches, product launches and reviving sick businesses across 4 major companies. Adept in leading projects with a vision of building new revenue channels. Steer product management, sales management and team management whilst establishing competent systems. SKILLS ACCOMPLISHMENTS • Strategic Business • Launched own Nutraceutical company SUNSM • • • • Leadership Project management P&L Initiative Sales & Marketing Revenue Enhancement BIOSCIENCES in 2020. • Worked on a new start-up Nutraceutical company for launch in 2019. • Launched Project Wisdom successfully with JnJ team as a part of ULTRACET LCM and made it operational. • • • • • New Company launches New Division Launches Brand Launches Business Alliances Stakeholder Management • Ultracet bagged the 2016 OPPI Marketing Excellence Award for the existing category of brands • Ultracet bagged AWACS Award third time in a row & Unbroken Chain of Nomination AWACS award 2016 • Ultracet bagged UBM Marketing Excellence Award in • • • • Team Management Business development Product management Market development prescription category in 2017 • Launched Eisai Oncology In india with Halaven. The company turnover tripled in 3 years • Launched MYLAN in India with HIV as the product portfolio EDUCATION Calicut University Irinjalakuda • 06/1989 Bachelor of Science: Chemistry • Launched survey to measure VTE prophylaxis rate across 500 corporate hospital ICUs across India. The results got published in JAPI • Revived and managed successfully the Bone & Joint business with sanofi CERTIFICATIONS WORK HISTORY Asian Institute of Management2014 RapL Technologies - Senior Consultant Mumbai, India 11/2020 - Current Business Strategy Manila Any other additional information required can be provided on request… Responsible for the B2B business development role to integrate the learning/training tool RapL -A AI driven mobile application across industry domains including pharmaceutical companies, corporate hospitals, diagnostic & medical device companies, FMCGs, Insurance sector, Finance sector etc. Freelancer - Senior Consultant Mumbai, India • 01/2020 - 04/2020 • Launched, own Company, SUNSM BIOSCIENCES in Feb 2020. • Company launch was planned in March 2020. • However, rollout got stalled due to corona pandemic Freelancer - Senior Consultant Mumbai, Maharashtra • 05/2018 - 12/2019 • Undertook a project to launch a new pharmaceutical company from basics. • The project work included basic industry analytics, data management, Company incorporation, registration, DL application, product search with identified therapy areas, procurement, and market validation with key specialists , identify office space, recruitment. • The project got completed in Nov 2019 and was planned for launch in 2020. • However, the project got shelved in 2019 Dec due to financial constraints. JOHNSON & JOHNSON PRIVATE LTD - Marketing Manager Mumbai , India • 04/2016 - 05/2018 • Led the marketing team with 3 SPMs for the Pain portfolio management with the flagship brand ULTRACET (sales revenue of ₹ 2100 Mio for a team of 350 including MRs, ABMs, and RBMs). Registered growth of 20% YOY • Launched a team exclusively to meet dentists as a part of Ultracet LCM activities. • Initiated innovative market development activities like pain workshops, pain clinics to promote and develop the next level of experts in pain management. EISAI PHARMACEUTICALS INDIA PRIVATE LIMITED - GM, Sales & Marketing Mumbai, India • 06/2012 - 02/2016 • Sales & Marketing, Mumbai Lead P&L for 2 divisions' (Oncology and CNS) along with budget planning, resource allocation, partner business and external alliances management. • Launched Eisai Oncology team in India with 12 HCMs, 3 ZMs and NSM. • Took additional responsibility as a NSM for CNS team. The CNS team turnover doubled in 3 years. • Spearhead domestic and partner business worth 100 crores with a team of 160 FF and 12 Managers. The partners include Unichem, GSK, wockhardt. Company turnover tripled in 3 years • Worked as a part of leadership team reporting to the MD. MYLAN PHARMACEUTICALS - Senior Manager-Marketing Mumbai 05/2011 - 05/2012 • Launched Mylan in India with HIV portfolio. • Initiated the strategy formation, marketing activities, recruitment, training, business development and the launch for the HIV division with 1 product manager reporting. SANOFI, HOECHST Pharmaceuticals - Marketing Manager 01/1989 - 01/2011 • Started the career with HOECHST as MR (11 years), Worked in PMT for 10 years (from 2001 to 2011). • Managed many therapy areas including Orthopaedics, Rheumatology, Psychiatry, Neurology, Thrombosis and Cardiology. • Launched and build brands like Arava, Actonel, Frisium, Clexane. • Revived and managed the bone & Joint team redefining patient care. . • Created a new paradigm in DVT prophylaxis rate management through innovative market development activities.