Stephanie Hart

Stephanie Hart |-| - An energetic and innovative marketer with over six years of experience executing marketing initiatives from concept to completion. Extensive experience using various marketing platforms to increase brand awareness, build pipeline and accelerate sales opportunities. Strong communication and content creation skills particularly in the B2B Market. Works well under pressure and multitasks in order to achieve goals to tight deadlines. Career History Talentia Software, Paris France July 2019- Nov 2020, Product Marketing Manager HCM - Drive the development of product positioning, naming, and message strategy for cloud HCM solution, Talentia HCM Contribute to the evolution of the product vision, development, strategy and priorities Lead the global strategy and planning for product communication Collaborate with field marketing to prepare local market product announcements, news and provide support Drive business growth and evolution by continuously developing product collateral and communication Explain benefits of product features via customer-facing messaging Create SEO optimised marketing material such as website copy, videos, product sheets, functional specification etc. using Office, WordPress and Adobe products Work closely with PM team to design and communicate internal and external product roadmaps Built strategic relationships with market analysts (such as Forrester & Fosway Group) Research market and competitor offerings to establish key differentiators, product pricing and technological trends Analyse product usages and insights, discover opportunities and highlight wins and losses Develop buyer personas to create the complete profile of the target customer Contribute and present at global product launches to inform the business of product news and announcements Lead the sales enablement process to communicate the vision and value of the new products. Talentia Software, London UK Jun 2017 – July 2019, Marketing Manager - Develop and execute marketing campaigns to promote products and services for Talentia HCM & Talentia CPM Plan and execute social media campaigns (using Hootsuite & Google Analytics) Deploy successful inbound marketing campaigns from idea to execution with CRM tools (Salesforce, Pardot & Hubspot) Lead the creation of all marketing material for blogs, website copy, press releases, webinars, email campaigns, videos, case studies, social media, ads and events Liaise and plan PR activities Co-ordinate and organise all activities for tradeshows including stand design, collateral, media kits, speaking opportunities etc. Measure and report on the performance of marketing campaigns, gain insight and assess against goals Drive conversion by building targeted marketing automation campaigns Plan, manage and present webinar content and programs Ensure the sales operations team’s goals and objectives are met. Jan 2017 – July 2019, Sales Operations Manager - Create a seamless and efficient flow between marketing, telemarketing and sales teams Track sales funnel and operational effectiveness Monitor and report on effectiveness of Sales Operations initiatives Work with sales teams to optimise processes and identify any bottlenecks Build and implement customer journey experience Accurately capture, record and report on opportunities within CRM, Salesforce Present product (Talentia HCM) in new business, account management and event scenarios Drive product sales with customer relation initiatives Oversee day to day tasks and responsibilities of Sales Operations Assistant Build and standardise business reporting for sales teams and management Answer RFI, RFP and proposal documents in the procurement process Develop telemarketing strategy to accelerate lead opportunities for the UK in line with company objectives Support training and onboarding of telemarketing consultants Brief telemarketing on campaigns, upcoming events, promotions etc. . Sept 2015- Jan 2017, Account Manager - Build and develop long-term relationships with clients Communicate with customers to identify their buying needs and goals Liaise between internal teams and clients to ensure a timely and successful project Assist with high severity requests or issue escalations if and when needed Schedule and run regular account meetings to drive product sales and knowledge Demonstrate software at exhibitions, events and demonstrations Provide qualitative feedback and reporting on a monthly basis Assist with developing new sales and marketing strategies with the marketing team and sales management. Mar 2014 – Sept 2015, Marketing and Administration - Assist the Marketing Manager in the creation of marketing campaigns using Salesforce and Pardot Coordinate marketing activites across different business functions Write material for blogs, website copy, press releases, webinars, email campaigns, videos, social media, ads and events Manage and publish marketing material to online libraries, internet groups and social media sites Writing up detailed marketing reports for company management Assist with the design and production of marketing materials and literature using Adobe InDesign Assist with the design and content for new website using WordPress Use Hootsuite to push out marketing material to various social media sites Support and attend marketing events and exhibitions as required. Rydges Hotels & Resorts Aug 2013 – Mar 2014 – Front Office Supervisor, London Jun 2011 – Aug 2013 – Food and Beverage Supervisor, Melbourne Sept 2008 – June 2011 – Manager on Duty, Melbourne - Deliver and maintain a high level of service and ensure guest satisfaction Directly supervise and train all front office personnel and ensure proper completion of all front office duties Ensure maximum room revenue and occupancy and maintain close observation of daily room count Guarantee all hotel policies and procedures are executed Operate all aspects of Front Office computer system, OPERA PMS Create and run upselling programs to promote add-ons and packages Work with Concierge and partners to provide guests with guides, restaurants bookings, theatre tickets etc. Ensure a smooth, efficient dining experience and service Responsible for all of the food and beverage operations within the hotel during shift Involved in the hiring, training, scheduling and managing food and beverage employees Responsible for resolving customer complaints regarding food quality and service Skills Communication and interpersonal skills. Strong communication experience with clients, partners and management. As a naturally chatty and energetic person, I am very comfortable meeting new people, building meaningful relationships and presenting ideas across the organisation at all levels. Organised and diligent. Strong organisation and time management skills. I work efficiently and productively to make sure my and my teams activites are on track, within budget and in line with deadlines. Creative thinker and problem solver. Able to work well under pressure, I possess a blend of strategic thinking and operational experience which helps me find creative solutions to unfamiliar scenarios. Collaborative & enthusiastic team player. Ability to collaborate and work alongside others. With extensive experience working with teams and across departments, I am passionate about creating positive business working relationships to achieve business goals. Education Google Analytics Academy (2020) Beginner and Advanced Certificate William Angliss Institute, Melbourne (2008) Certificate 3 & 4 in Hospitality Management Canterbury Girls Secondary College -) Completed Year 12 VCE