Steven Ormiston
935 Avon Avenue • Lakeland, FL 33801 •- •-
Experienced Search Engine Optimization Manager specializing in website development and
online marketing. Strong commitment to excellence with a proven track record of success in
internet marketing and sales.Over ten years of experience in high volume restaurant management
with proven record of providing the highest level of customer service and satisfaction.
EXPERIENCE:
SEM/SEO Freelancer – Lakeland, FL
May ’15 – Present
•
Have worked with over 100 clients globally with outstanding success on all aspects of
Internet marketing, search engine optimization and website creation/maintenance
•
Manage my own team of over 20 employees to handle as aspects of each client’s
needs and expectations
•
Marketing my own skillset to ensure a continual flow of new clients while maintaining the
quality of work for current clients
DealerClips LLC – Lakeland, FL
Senior Account Manager
Sept ’12 – May ’15
•
Team lead responsible for building and developing a comprehensive portfolio of key
business executives and stakeholders
•
Developed and implemented complex integrated marketing strategies, campaigns and
promotions supporting key objectives through internet channel
•
Acted as direct liaison between clients and cross-functional internal teams to ensure
timely and successful delivery of services and solutions tailored specifically to client
needs
•
Communicated monthly/quarterly initiatives to both internal and external stakeholders
•
Reviewed artwork for quality assurance and advertising compliance under established
review and branding guidelines
•
Forecasted and tracked key account metrics; Identified and grew opportunities within
portfolio of clients to ensure growth attainment
•
Effectively communicated, presented and influenced credibility at all levels of the
organization, including executive and C-level
•
Assisted with high severity requests or issue escalations as needed
MosierData Information Systems LLC – Lakeland, FL
Senior Sales Associate
July ’11 – May ’15
•
Developed and maintained sales strategy for internet based services including website
creation, online marketing & SEO, database systems, mobile applications and custom
programming
•
Responsible for hiring all essential personnel and leading training and sales staff supervision
•
Prepared yearly sales budgets and coordinated all activities involving sales growth
•
Maintained highest quality of standards while continuously applying latest industry trends
•
Responsible for resolving any project issues or customer complaints
Applebee’s Bar and Grill – Lakeland, FL
Head Mixologist
Feb ’08 – June ’11
• Directed bartending operations including maintaining regular bar service and training over 20
employees
•
Oversaw entire inventory and ensuring that all budgets remained in-line with all corporate
guidelines
•
Responsible for all ordering and maintenance of POS ordering system
•
Maintaining cleanliness of all bar areas and ensured that all equipment remained in proper
working order
•
Handled all monetary transactions of all food and beverage items purchased by customers
•
Provided the upmost service and ensured the safety for both customers and servers
Golf Strategies LLC – Safety Harbour, FL
Corporate Food and Beverage Director
Jan ’07 – Feb ’08
•
Directed all aspects of food and beverage service for all 6 Golf Strategies golf courses
•
In charge of menu design as well as budget creation, management hiring/terminations,
maintaining accounts payable and receivable and membership billing
•
Responsible for extensive employee training for fine dining service
•
Developed corporate guidelines and manuals for employee training
•
Created tools and education to assist all managers with food and beverage cost maintenance
•
Acted as Banquet Director for all weddings and large events
TGI Friday’s, Carlson Worldwide Restaurants – Lakeland, FL
Bartender
Jan ’04 – Dec ’06
•
Provided upmost customer service to guests for all customers and staff
•
Upheld TGI Friday’s high level of service to ensure that all guests had a memorable dining
experience
•
Developed deep knowledge of TGI Friday’s extensive drink menu and bartending
requirements
Don Pablo’s Mexican Kitchen, Avado Brands LLC – Lakeland, FL
Assistant General Manager
Feb ’98 – Dec’ 03
•
Led management responsibilities for very high volume corporate restaurant including
maintaining Don Pablo’s standards for quality, employee hiring, terminations and training
•
Responsible for all ordering and bar/food inventory maintenance while running at or below
projected food and beverage costs
•
Maintained labor costs, building and equipment maintenance
•
Managed all money control and bank deposits
EDUCATION:
East Carolina University, Greenville, NC
Sep ’94- May ’97
Major: Business Minor: Computer Science
SKILLS:
•
•
•
•
Google Analytics Certified
Yext Certified
Hubspot Certified
Highly proficient in Google Adwords, Microsoft Office, Wordpress, Raventools, MOZ,
SEMRush, Google Adwords, Majestic, Google Search Console, Pay Per Click, Re-targeting,
Screaming Frog, Link-Assistant amongst many other online platforms
