Surjit Singh

I have over 12 years of search marketing experience in top-end consultancies, agencies, and working in-house. I have worked with a wide range of clients, from young start-up companies to Fortune 500 brands in a variety of industries. I have several agency clients that white-label my services. Over the years I have come to understand how Google works both organically and in paid search and how businesses can maximize search in all stages of the buying cycle. I approach every project from the potential customer's perspective which helps align customer expectations with the business goals. I am a natural people-pleaser and have excellent (and timely!) communication skills so you should never have doubts about how a project is progressing. One of my biggest strengths, I know how to set up and structure campaigns so that you get the most bang-for-your-buck (or your clients' bucks!).

I am experienced in:

• Google Ads (formerly AdWords) search, and display networks.

• Developing remarketing campaigns for search and display.

• Creating Google Shopping campaigns.

• Creating Excel macros and using the AdWords Editor to scale PPC campaigns quickly and efficiently.

• Setting up conversion goals and funnels using Google Analytics to measure and optimize performance.

• Crafting effective keyword lists that minimize wasted clicks and prioritize the best performers.

• Using advanced bidding strategies to maximize the best converting keywords.

• On-going testing of ad copy and ad extensions to improve CTR and reduce costs.

• On-page and off-page search engine optimization.

Let me be your paid search manager and I will find ways to get much more out of your online marketing budget!

Please let me know if you have any questions.