Swati Sanyal Tarafdar

I am an Indian journalist, content marketing writer, and instructional designer with more than 15 years of relevant experience. I write for Indian and international publications and have been published in The Hindu, The Caravan, The Guardian, The Guardian Weekly, Womens' eNews, Al Jazeera (English), Roads & Kingdoms, Hindustan Times, and more. I write in depth and research oriented business pieces for FWD Business. In the B2B sector, I write regularly for NBM Construction World, MGS Architecture, and The Machinist, in the domains of manufacturing and construction industries in India, and the health & food industry worldwide. Content marketing: I have worked intensively in the areas of health, medicine and treatment, nutrition & food, and development, travel, sustainability & environment. Being an instructional designer for over 10 years with multinational companies and in my independent capacity as well have taught me the intricacies of human (cognitive) behavior and the corporate world. Understanding how people process information, recollect, behave, and respond to situations has deepened my understanding of the audience and content strategization. Personally, I love writing blog posts that directly influences and informs people, as well as in depth and well researched articles and long form pieces that motivate and inspire readers to see the bigger picture. I have a Masters in Economics (specializing in Environmental Economics) and a Post Grad Diploma in Mass Communication. I have lived and worked in Norway.