Tamar Weiss

Tamar Weiss Ramat Gan, Israel 52452 | Mobile: (+972) -; email:- Goal: Contribute to the inbound marketing for a company's lead generation, content marketing, and corporate branding strategy. Work Experience Content Marketing Specialist, Independent – (August 2015 – Present) Creating content strategy and producing a variety of content for a range of international and startup companies. Contact me for samples from my portfolio or visit my site at: www.tamarweiss.com. Content Marketing and Storytelling – Optimove (June 2014 – May 2015) Storytelling, breathing life into a dry concept. Developed annual content plan for the company blog/ outside publications. Developed downloadable lead generation content. Excellent relations with data scientists, CSM's, and salespeople. Planning/brainstorming graphics with designer. Keyword analysis and working with SEO company to increase keyword rankings. Insightera – acquired by Marketo – Insightera – acquired by Marketo (2013 – 2014) Part of team creating strategic content as part of the lead generation pipeline, including: emails, eBooks, landing pages, blog posts and social media posts. Significant contribution to demand generation strategy via influencer relations, guest posts, article marketing and creating relationships with influencers. Marketing Writer/Online Content Manager - Kornit Digital  (NASDAQ:KRNT) (2011 – 2013) Management of online content creation and distribution contributing to a traffic increase of 50%. Content creation included landing pages, website content and product brochures, press releases, as well as constant communication with distributors and sales team to keep website content current. Management of email marketing campaigns across international offices. Significant database increase. Management of social media accounts. Coordinating and evaluating SEO and PPC with outsourcing company for maximum results. Tracking and analysis of online campaigns and corresponding website traffic. Presenting analysis of results for management’s annual review. Writing and editing of brochures and meeting with product managers to ensure correct technical specifications. Coordination of the translations of brochures, newsletters and website material into different languages. Skills Advanced knowledge of: Microsoft Word, Excel, PowerPoint, Visio, WordPress Intermediate knowledge of: SEO, HTML, Google Analytics Excellent proofreading and editing skills Languages English-mother tongue, Hebrew- Excellent Education John Bryce SEO course 2010 B.A. in Government and Politics, minor in Economics, University of Maryland at College Park, 2002