TANOY CHAKRABORTY-● - ●Ichapore Kalitala Bus Stop, Tirumala Aprt
Ichapore, 24 PGS (N), W.B
Pin - 743144
Executive Summary
Proficient on Google algorithm updates.
2.5 years of hands on experience in Web Analytics tools-
Google Analytics
Google Web Masters
2.5 years of hands on experience in SEO and SEM tools –
MOZ
SEMrush
Efficient in measuring website performance against standard and custom KPIs as per business requirements.
Ability to establish and maintain good working relations with colleagues, vendors and clients.
Exceptional communication skills aimed at fulfillment of business requirements.
Extensive experience in gathering and structuring the business requirements.
Special talent for creating comprehensive presentations and reports for client benefit.
Professional Experience
Project : V-Guard and Soch
Organization : Ralph and Das
Client : V-Guard and Soch
Role : Senior SEO & Social Media Executive
Period: 28 th June 2016 To 11th Jan 2017
Responsibilities: As an SEO and Social Media expert I was responsible for managing the websites for V-Guard and Soch.
For SEO:-
Analyzing and optimizing the client’s websites to increase the traffic.
Competitor analysis and top keywords analysis.
Keyword Researching.
On- Page and Off- Page Optimization.
Content optimization: - Search engine friendly content development.
Image and Video Optimization.
PDF and MS word file Optimization.
Dynamic optimization of web pages.
Link Building: - One way link, reciprocal links & three ways linking.
Search Engine / Directory Submission and Paid Inclusion.
Configuring Google Webmaster Central Tool.
Monitoring the Website Traffic with Google Analytics and AWStats Tools.
Email Marketing, Viral Marketing, Affiliates Marketing.
Social Book Marking, Article Submission, Blogs Posting, RSS Feed etc.
Controlling Robots using robot.txt file, Meta tag and rel attribute.
Creating Sitemap.xml for websites.
For Social Media:-
Building and executing social media strategy through competitive and audience research.
Daily monitoring the report of traffic through Social media analytics.
Generating and sharing content on a daily basis which relates to the used keywords in a website.
Setting up and optimizing company pages within each social media platform.
Build love, followership and ambassadors of the brand on social media.
Strategies and execute social media plans to amplify the brand's marketing campaigns.
Listening and engaging to the consumers.
Come up with unique engagement ideas.
Maintain the social media calendar.
Analyzing the performance of social media campaigns and weekly reporting.
II
Project : Kapture CRM
Organization : Adjetter Media Network Pvt. Ltd
Role : SEO Analyst
Period: Dec 7th, 2015 to 23rd June 2016
Responsibilities: As an SEO Analyst I was responsible for managing the website of my company and its software Kapture CRM.
Perform site analysis, keyword research and mapping, and assess link building opportunities
Perform competitor SEO research
Promoting and marketing of our product in social media through advanced tools
Based on analysis, results and client feedback, continually improve and modify strategies to optimize effectiveness
Prepare analytics and ranking reports and present to team lead
Nurture client relationships and develop relationships with new clients
Maintain maximum effectiveness while adhering to strict deadlines and budgets
Keep up-to-date with constantly changing technological and search engine trends, algorithms and ranking factors.
III
Projects : Invoicera, PixelCrayons, ValueCoders and MarkupBox
Organization : Vinove Software & Services
Role : E- Marketing Executive.
Period: Dec 10th, 2014 to Sep 18,2015.
Responsibilities: As an E – Marketing Executive I managed all the aspects of Invoicera, ValueCoders, PixelCrayons and MarkupBox’s Search Engine Optimization including Strategy implementation, Brand Promotion and Link Building. I also manage the Email Marketing Campaigns, Social Media Marketing and Search Engine Marketing for invoicera.com, valuecoders.com, pixelcrayons.com and markupbox.com.
Create and develop keyword reports for four brands
Plan strategy and implement for increase in relevant website traffic
Use upgraded tools for lead generation
Follow Google Analytics for On Page and Off Page improvements
Update target audiences about the brands through Emailers and NewsLetters
Making, suggesting SEO strategy and finally implementing them with the team.
IV
Projects : Our Education
Organization : Ruva Customer Services Pvt Ltd
Role : IT Promotional Consultant.
Period: July 15th , 2014 to Dec 6th, 2014.
Responsibilities : As a “Keyword and SEO Strategy Planner” I was responsible for the following activities in day to day business for oureducation.com
Research keyword of specific content.
Managing internal and external links from websites.
Developing info-graphics to promote websites.
Design feature Logo for Android Applications.
Developing strategies on Social Media Marketing.
Implementing Link wheel and Link Pyramid
Academics
Masters of Computer Applications,2014, Percentage: 73.45
Bachelor in Computer Applications,2011, , Percentage: 74.70
PERSONAL DOSSIER
DATE OF BIRTH:10thDec, 1990
NATIONALITY:INDIAN
LINGUISTIC ABILITIES:ENGLISH, HINDI, BENGALI
PERMANENT ADDRESS:26/5, EAST GHOSH PARA ROAD,1st FLOOR, TIRUMALA APPARTMENT, ICHHAPUR KALITALA, DISTRICT: NORTH 24 PARGANAS, WEST BENGAL, PIN:743144 (INDIA)
