Tarun Chhauda
Email:-
Job Objective
Utilizing the experience gained in a more dynamic and competitive work environment
Summary of skills and experience
Over 10 years of total work experience in areas like public relations, copyediting, copywriting and merchandising.
Worked with leading organizations like Ogilvy Public Relations, Encyclopedia Britannica India Pvt Ltd, Purple Focus Pvt Ltd, Idea Zinc, J & J Buying Services Pvt Ltd & Sabare International Ltd.
Exposure to handling the media and conceptualizing and executing innovative low cost marketing initiatives.
Worked on the execution of a USAID funded project, as a social marketing concept.
Coordinating with all the departments relating to the execution of an export consignment.
Extensively worked on product presentations/offers to buyers
Vendor assessment & selection based on production facilities, designing capabilities etc.
Identifying & exploring new products for the buyer based on their requirements
Traveled to 3 European countries to study the markets there with the intent to gain exposure into the practical side of the trading world.
Organizational Experience
From March’2013 till date
Working as a full-time freelance writer on Odesk since March’2013. I am working on a plenty of assignments and my specialization is Copy Writing. I also write press releases, blogs, web content as per the need of my clients. The link to my Odesk
(now Upwork) profile is https://www.upwork.com/users/~01f28f7543b0c9cc5c.
I am also an accomplished travel writer and you can find a link to my articles here http://bangkok.travel/author/tarunchhauda .
This is the link to my writing portfolio - http://content-ment.strikingly.com/
From January’2011 to March’2013
Worked with Purple Focus Private limited, an Indore based advertising agency as a Senior Account Planner. The list of client includes
Eicher
Nokia
Kriti Industries
Philips
MNGTL (a division of the MINDA Group)
Key Responsibilities and Achievements
Preparing the creative brief and sharing with creative team to conceptualize and launch successful advertising campaigns
Providing strategic inputs based on Market Research
Writing copy for the desired campaigns across all media i.e. print, electronic & also digital
Conducting consumer research to make the campaigns more realistic
From December ’2009 to December ’2010
Worked with Idea Zinc, a digital advertising agency as a Communication Manager
Key Responsibilities and Achievements
Generate online audience for their software based portal
Promote their stationery brand online as well as offline
Pitching to clients for New Business
Writing copy for all marketing collateral, editing all copy for the organization
From December ‘2006 to November ‘2009
Worked as a Product Development Associate a.k.a Merchandiser with J & J Buying Services Pvt Ltd, a buying house dealing with Home furnishing clients. The clientele includes Lowe’s (second largest home improvement chain in the US after Home Depot), Canadian Tire Corporation (CTC), Leroy Merlin, Matalan & OBI. Product categories include Floor Coverings, Curtains, Stone, Garden tools, Hammocks, Metal products etc.
Key Responsibilities and Achievements
Responsible for the entire Floor covering category for the Lowe’s buyer amounting to a business of $5 million
Product categories include Wool carpets, Cotton Scatters, Doormats (Coir, Rubber, VBC mats etc) & Jute Rugs
Communication with buyer on a day to day basis, independently handling all buyer queries/requirements
Developing new products based on buyer’s requirements
Extensive hands on experience for making presentations to the buyer for products, new markets etc
Identifying & launching new vendors in an attempt to broaden the product base
Traveling to specific areas for a particular product requirements(for e.g. Alleppey for Coir related products)
From August ‘2003 onwards till November’2006
Worked as a Senior Merchandiser with Sabare International Ltd, one of the fastest growing manufacturer - exporter of home furnishing items like Dec Pillows, Duvet covers, Comforters, Rugs, Window Curtains and Table and Kitchen items like Placemat, Runner, Table cloth etc with manufacturing plants in Noida, Karur and Panipat respectively. The company also has its showroom and plant in the US catering to the immediate needs of the buyer. Besides these a liaisoning office in China also helps in procuring orders to be manufactured and shipped out of China. The company is amongst the biggest suppliers of Wal – Mart in India. Besides this the list of clientele includes big players like Target, Kohl’s and Kmart.
Key Responsibilities and Achievements
Handled orders for Wal – Mart USA, Canada, Mexico & Germany.
Creating Purchase orders on Wal - Mart’s official website (Retail Link), an important aspect contributing to Vendor’s Rating.
Interacting with buyers/buying agents to understand their needs and accordingly plan and execute orders as per their requirement.
To coordinate with production, designing, logistics and QA departments in order to cater to the specific requirements of the customers.
Ensuring timely communication with the buyers on the status of their order, samples and shipments.
Conducting inspections during production to ensure that quality standards are maintained as per the specifications given by the customer.
Coordinating with the Packing department and detailing out the packing requirements as laid down by the buyer and ensure correct labeling/packing of the goods.
Worked as Junior Associate with Ogilvy Public Relations Worldwide for the period September 2001 to March 2003.
Key Responsibilities and Achievements
Worked on the execution of the project called ‘Goli ke Hamjoli’, a social project funded by USAID.
Product promotion through organizing and conducting media presentations and technical briefings based on the product specifications
Invited doctors for technical briefing and maintaining contact with the doctors post these sessions to build a rapport.
Spreading product awareness directly to target audience through street plays with the help of local civic groups.
Organized and managed blue collar workshops
Worked as Copy Editor with Encyclopedia Britannica (I) Pvt. Ltd. for the period September 2000 to August 2001
Key Responsibilities and Achievements
Surfed the Internet for information related to the Student’s Britannica website (A website devoted to imparting information to the students)
Uploaded information retrieved from the Internet and other sources on to the Student Britannica Website.
Edited pieces of information required for the Student’s Britannica Website for style check, grammar and spell check
Indexed an Arts Volume for South Asia and contributed to a volume on Noble laureates by crosschecking the gathered information with credible sources on the Internet termed as fact checking in terms of content management.
Projects as part of PGD Course
Summer training with Solutions Integrated Marketing Services as Event Management Trainee, from May to June 2000.
With Encyclopedia Britannica (I) Pvt. Ltd. as trainee from February to April 2000.
Market research internship at TV AD INDX from December to January 1999.
As Reader Relationship Executive in Response Marketing Department of The Times of India, from October to November 1999.
Professional Qualification
Certificate Course in Export Management from Indian Institute of Foreign Trade (2003).
Postgraduate Diploma in Communication from the Delhi School of Communication (1999 – 2001).
B.A (Economics and Maths) from Panjab University, Chandigarh (1994 – 1997).
Computer Proficiency
Certificate course in Multimedia, from Arena Aptech Ltd. -).
Volunteer Experience
With Center for Science and Environment, as part of the ‘Down to Earth’ Magazine, in July 2000.
For People for Animals, an NGO working for animal welfare from September 1997 to February 1998.
Date of Birth26th April 1975
