Teddy Fernandez
Email:-Contact Number: -
Address: 651 2nd Road, Brgy. Villamonte, Bacolod City,
Negros Occidental, Philippines 6100
Skype: teddyfernandez18
OBJECTIVE: A highly skilled Digital Marketer that specializes in Email Marketing that looks to
provide technical services to organizations that are looking to maximize their Email Marketing
funnel.
SKILLS AND SOFTWARE BACKGROUND:
1. Digital Marketing – Skill rating and years of experience:8/10(6 years)
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Created social media marketing plan for social media marketing campaigns.
Developed content ideas and created content calendars using scheduling tools like
Hootsuite or Buffer.
Managed a team of content creator through project management tools like Basecamp,
Asana, Slack, or Bitrix24.
Wrote copies for published social media posts.
Design Social Media graphic assets using graphic design software like Photoshop,
Illustrator, or Canva.
Moderated Social Media discussions.
Monitor social media engagements and handled direct/private message inquiries or
concerns.
Monitored Social Media KPI(Key Performance Indictors) through different metric tools
like the Facebook Insights or Hootsuite.
Managed influencer collaborations, from screening influencers, to coordinating
partnership mechanics, and last monitor influencer collaboration insights.
Managed paid social media advertising, from filtering audiences, preparing budget to
calculating ROI to cost of advertising, to conducting ad re-targeting using Facebook Ad
Manager and Facebook Pixel.
Managed email marketing campaigns using various email marketing applications like
Mailchimp, Klaviyo, Active Campaign, Zoho CRM, and Mautic.
Research SEO keywords using Google Search Console,
Performed both on-page and off-page SEO for websites, from optimizing page loads,
structuring targeted keywords, re-directing broken links, and using relevant outbound
links.
Created case studies for marketing strategy reference.
Conducted link building to improve SEO ranking and increase website traffic.
2. Web Design and Development – Skill rating and years of experience: 7/10(10 years)
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Developed website wireframes or mockups using Photoshop.
Converted website PSD mockup design to HTML /CSS format.
Performed on page Search Engine Optimization.
Optimized webpages for faster page loading.
Developed web-based business solutions like product inventory, computerized patient
record, computerization of business processes; developed the applications using
PHP/MySQL/Javascript.
Developed custom Wordpress themes.
Setup websites using premium Wordpress themes from Themeforest.
Managed and maintained company websites, from updating content, securing web
forms, tweaking layouts.
3. Graphic Design – Skill rating and years of experience: 7/10(11 years)
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Created various web graphic assets like headers, ad banners, backgrounds, web layout
using Photoshop.
Conceptualize and designed business logos using Illustrator.
Photo editing and manipulation using Photoshop and Lightroom.
Design PDF real estate brochures using Photoshop.
Design vector graphics using Illustrator.
Design print materials like tarpaulins, flyers, calling cards, CD covers, and brochures using
Photoshop and Indesign.
Created social media graphic posts using Photoshop, Illustrator, or Canva.
4. General Virtual Assistant – Skill rating and years of experience:7/10(7 years)
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Handled and monitored employer’s daily schedule.
Manage inbound or outbound company emails using Microsoft Outlook or Gmail.
Drafted client contracts using Microsoft Word or Google Docs.
Facilitated the sending and follow up of digital contracts to be signed using HelloSign or
Adobe Acrobat.
Did an internet research for products or services used by my clients.
Answered client calls using internet phone systems like RingCentral, Vonage, or Zoiper.
Booked employer or client’s travel, hotel, or dining reservations.
Managed the updating, adding, deleting, and generating reports from the CRMs like
Zoho CRM, Infusionsoft, and SugarCRM.
Managed and recorded business transactions using Quickbooks Online.
Reconciled Paypal transactions with Quickbooks accounting software.
Organized business files and documents from cloud storage like Google Drive and
Dropbox.
Performed various data entry work using Microsoft Excel or Google Sheets.
Facilitated the creation of online forms for registrations or surveys using Google Forms.
Managed online accounts from different services, passwords, and domains and hosting.
WORK EXPERIENCE: (PRESENT to PAST)
Company Name:
Address:
Position:
Inclusive Dates
Main Tasks:
Kinga Dow
France
Klaviyo Specialist
September 2022 – Present
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Company Name:
Address:
Position:
Inclusive Dates
Main Tasks:
Setup email campaigns
Audit flows
Setup Popups and Sign Up forms
Implement integrations
Troubleshoot flow automations
Provide strategic insights using the email KPIs
Create performance report analysis of each campaign.
Growth Gurus
Australia
Klaviyo Specialist
July 2022 – December 2022
● Quality control of campaigns and automation in Klaviyo
● Provide technical support to the team in implementation of
third-party integrations in Klaviyo.
● Create performance report analysis of each campaign.
Company Name:
Address:
Position:
Inclusive Dates
Main Tasks:
Structured Social LLC
USA
Email Marketer
April 2022 – September 2022
● Create relevant email drips (includes content, follow-up, data,
infrastructure, etc)
● Account Management
● Campaign Calendar Build out
● Assist in keeping the team and clients on track for:
● Building out + optimize relevant email funnels
● Create relevant email funnels (includes content, offers, updates, etc)
● Create relevant email campaigns
Company Name:
Address:
Position:
Inclusive Dates
Main Tasks:
Grunt Workers
Idaho, USA
Klaviyo Email Designer (Full-time)
July 2021 – June 2022
● Designed Klaviyo email templates using Canva for various
eCommerce brands.
● Implement design into Klaviyo email.
● Designed automation/Flows email.
Company Name:
Address:
Position:
Inclusive Dates
Main Tasks:
Glosstech Digital Marketing
Colorado, USA
Email Marketing Specialist (Freelance)
January 2021 – Present
● Manage email marketing campaigns of the agency’s clients
● Analyze email campaigns and provide optimization strategies to the
clients
● Design and write email contents
● Manage email list segmentations
● Develop automation email flow for e-commerce websites
● Optimize conversion rates to increase email subscription or sales.
● Provide technical support to the digital marketing manager.
Company Name:
Address:
Position:
Inclusive Dates
Main Tasks:
Kinetic Innovative Staffing
Philippines
Digital Marketing Specialist (Full-time)
June 2020 – February 2021
● Created digital marketing plans for the clients
● Prepared KPI reports of all digital channels
● Researched and created content ideas for social media marketing
campaign
● Create periodical email newsletters
● Managed email list segmentation
● Optimized conversion rates of email campaigns
● Managed the SEO campaigns of clients
Company Name:
Address:
Position:
Inclusive Dates
Main Tasks:
20Four7VA
Maryland, USA
Specialist VA (Full-time)
September 2019 – August 2020
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Company Name:
Address:
Position:
Inclusive Dates
Main Tasks:
Breakthrough Social
New York City
Social Media Manager (Full-time)
July 2018 - December 2018
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Company Name:
Address:
Position:
Inclusive Dates:
Main Tasks:
Managed Quickbooks Online accounting system
Managed Zoho CRM
Conducted various research project
Managed Facebook advertising
Managed email marketing campaign
Non-voice technical support
Handled website support tickets
Troubleshooting Wordpress websites
Updating Wordpress websites
Managing Wordpress websites using Divi page builder
Social Media management and marketing
Managed content creators
Reach out and collaborate with Influencers
Manage tasks from project management tool – Trello
Create content for viral accounts
Manage company website
Handled client emails and facilitated it with the CEO
Setup Shopify website for art canvas business.
Managed products of the client’s Shopify website.
Novaeo
Florida, USA
Sourcing Specialist (Full-time)
April 2018 – June 2018
● Research for raw material suppliers
● Created spreadsheet for cost of comparison of the different suppliers
● Facilitate shipping of sample raw materials
● Assist supply chain in maintaining the inventory system
● Performed ad-hoc tasks assigned by the Finance Manager
Company Name:
Address:
Position:
Inclusive Dates:
Main Tasks:
Functional Nutriments LLC
Hawaii, USA
Social Media Coordinator (Full-time)
October 2017 – March 2018
● Provide assistance to the marketing manager on her daily ad-hoc
tasks.
● Create content ideas for the 3 brands of the company.
● Developed the social media calendar for the content publication.
● Coordinated with the graphic designer for the creation of social media
contents.
● Handled social media inquiries and engagements.
Company Name:
Address:
Position
Inclusive Dates
Main Tasks:
1Reason Insurance
Minnesota, USA
General Virtual Assistant (Full-time)
March 2017 – September 2017
● Handled daily client calls through VOIP system Zoiper.
● Facilitated the sending and receiving of insurance policies.
● Follow up on client requirements for completion of insurance
contracts.
● Facilitated the generation of insurance policies to new clients.
● Followed up on client’s expiring insurance policy either through phone
or email.
● Coordinated with insurance providers on some clients concerns
through phone calls.
Company Name:
Address:
Position
Inclusive Dates
Main Tasks:
SetPoint Pro
California, USA
Social Media Manager (Freelance)
November 2016 – March 2017
● Provide assistance to the ad-hoc tasks of the Marketing Manager.
● Created social media content ideas and strategies
● Coordinated with the graphic designer for the creation of social media
posts.
● Managed the Facebook and LinkedIn page of the company.
● Handled the LinkedIn inbox campaign for prospect real estate
professionals.
● Provide assistance to the ad-hoc tasks of the CEO.
● Maintained the company website.
Company Name:
Address:
Position
Inclusive Dates
Main Tasks:
Camano Island Coffee
Washington, USA
Social Media Manager (Freelance)
August 2016 – November 2016
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Company Name:
Address:
Position
Inclusive Dates
Main Tasks:
Churchill Education
Brisbane, Australia
Social Media Coordinator (Full-time)
August 2015 – August 2016
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Company Name:
Address:
Managed email marketing campaign.
Managed the company website
Developed social media marketing plan
Created social media content ideas and content calendar
Scheduled the publication of social media posts.
Prepared online sales report for the CEO.
Provide assistance to the Marketing Manager
Managed social media publications.
Managed the moderation of the course’s respective Facebook group.
Handled website’s Live Chat inquiries.
Provide assistance to the ad-hoc tasks of admin office.
Updated the style format of the course materials to PDF format.
Managed the school’s website
Provide IT technical assistance to the different course directors.
Provide IT technical assistance to the Philippine team VAs.
Helped the Philippine team leader in managing the Infusionsoft
records.
The Online Companies LLC
Arizona, USA
Position
Inclusive Dates
Main Tasks:
Virtual Assistant (Full-time)
May 2015 – August 2015
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Company Name:
Address:
Position
Inclusive Dates
Main Tasks:
Provide IT technical assistance to the CEO.
Facilitated shipment orders to the suppliers.
Managed email inquiries of customers.
Daily reconciliation of Paypal transactions to Quickbooks software.
Provide assistance to customer on tracking their packages.
Updated product records from manufacturer or suppliers product list.
Managed e-commerce website products, updated the information
and availability.
uRide
Texas, USA
General Virtual Assistant (Full-time)
April 2014 – February 2015
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Updated daily fleet records through company information system.
Conducted internet research on different areas around Austin, Texas.
Researched on marketing ideas for ride sharing apps for social media.
Reached out to Texas A&M University’s student organization and
provided info on the ride share app.
● Handled daily schedules of the COO, covered business meetings and
personal appointments.
● Monitored and handled daily emails of the COO.
Company Name:
Address:
Position
Inclusive Dates
Main Tasks:
Solapo Roofing Corporation
Bacolod City, Philippines
Web Developer (Freelance)
December 2013 – December 2014
● Developed paperless online computer information system for the
roofing business using PHP/MySQL/Javascript/Jquery.
▪ Supply chain module
▪ Sales module
▪ Accounting module
▪ Payroll Module
▪ CRM module
● Developed company website.
Company Name:
Address:
Position
Inclusive Dates
Main Tasks:
Insurance Marketing Systems
Florida, USA
General Virtual Assistant (Full-time)
August 2010 – February 2014
● Developed and maintained the company websites.
● Managed the email marketing system.
● Collaborated with the in-house IT administrator on the maintenance
of the VPS server and the email server.
● Provided IT technical assistance to the CEO.
● Monitored client emails and relayed to customer relations officer.
● Conducted internet research on various aspects related to insurance
marketing.
● Managed sales and customer records through their CRM software.
● Prepared monthly reports generated from the website’s metrics and
specific sales report from the CRM.
Company Name:
Address:
Position
Inclusive Dates
Main Tasks:
Jeffrey Baldock, Personal Development Coach
Vancouver, Canada
Graphic Designer / Virtual Assistant (Part-time)
July 2008 – November 2015
● Designed various web and print graphic materials for his work or
business.
● Provided assistance in some internet research work related to his
work.
Company Name:
Address:
Position
Inclusive Dates
Main Tasks:
FitnessJoq
New York, USA
Web Designer/Graphic Designer (Freelance)
February 2011 – October 2014
● Worked part-time in providing graphic materials for his blog, and
maintained his e-commerce website using Magento.
Company Name:
Address:
Position
Kaya ng Pinoy Foundation, Inc.
Bacolod City, Philippines
Web Developer (Freelance)
Inclusive Dates
Main Tasks:
May 2009 – December 2013
● Developed the custom content management system of the website
using PHP/MySQL/Javascript/JQuery.
● Developed the front-end design of the website using
HTML/CSS/Javascript/JQuery.
● Periodically updated the website’s content.
● Maintained the social media activity and relayed inquiries to the
designated person.
Company Name:
Address:
Position
Inclusive Dates
Main Tasks:
Company Name:
Address:
Position
Inclusive Dates
Main Tasks:
DJ Clyde Harris
Bacolod City, Philippines
Web Designer (Freelance)
November 2013
● Designed and maintained the official website of Clyde Harris using
Wordpress.
Fuencinco Marketing
Bacolod City, Philippines
Graphic Designer (Freelance)
November 2013
● Conceptualized and design the company logo for Fuencinco
Marketing, a local food manufacturer.
Company Name:
Address:
Position
Inclusive Dates
Main Tasks:
Marayo Bank
Bacolod City, Philippines
Web Designer (Freelance)
August 2013 – September 2013
● Developed the official website of a rural bank here in Bacolod City.
Company Name:
Address:
Position
Inclusive Dates
Main Tasks:
McNamara Creative Design
Melbourne, Australia
Web Designer (Part-time)
February 2013 – October 2013
● Worked as a part-time web designer to the Australian based web
agency, I handled Wordpress tweaking tasks.
Company Name:
Address:
Position
Inclusive Dates
Main Tasks:
Affillion LLC
Florida, USA
Web Developer (Full-time)
February 2013 – October 2013
● Developed custom Wordpress themes that are being sold to their
clients.
Company Name:
Address:
Position
Inclusive Dates
Main Tasks:
Bolt Ads
Toronto, Canada
Web Developer (Full-time)
April 2011 – August 2013
● Developed landing pages for their clients internet marketing
campaigns.
● Designed email newsletter being sent out using Aweber.
● Setup ClickFunnels for their various clients.
Company Name:
Address:
Position
Inclusive Dates
Main Tasks:
TraxBarn Web Development
Bacolod City, Philippines
Web Designer (Freelance)
February 2011 – April 2011
● Designed and developed websites using wordpress.
● Maintained and tweaked client websites.
● Designed web banners for client’s e-commerce website.
Company Name:
Address:
Position
Inclusive Dates
Main Tasks:
Skin Specialty Clinic
Bacolod City, Philippines
Web Developer (Freelance)
June 2009 – November 2009
● Co-developed the electronic medical record system of the clinic using
PHP/MySQL/Javascript/JQuery.
● Co-developed the point of sale module of the clinic using
PHP/MySQL/Javascript/JQuery.
● Co-developed the inventory system of the clinic using
PHP/MySQL/Javascript/JQuery.
● Co-developed the payroll system of the clinic using
PHP/MySQL/Javascript/JQuery.
● Setup the networking infrastructure of the clinic.
Company Name:
Address:
Position
Inclusive Dates
Main Tasks:
Steve Weber
Arizona, USA
Graphic Designer/Content Writer (Freelance)
April 2009 – September 2011
● Designed web banners for his various marketing websites.
● Wrote blog entries for his niche marketing websites.
● Maintained some of his websites.
Company Name:
Address:
Position
Inclusive Dates
Main Tasks:
theAsianParent
Singapore
Graphic Designer(Part-time)
April 2009 – September 2011
● Designed the weekly email newsletter.
● Designed web banners for their blog site.
EDUCATIONAL ATTAINMENT:
Tertiary:
-)
BS Information Management – University of St. La Salle – Bacolod City
Secondary:
St. Joseph’s High School – Bacolod City (2000 - 2004)
Elementary: St. Scholastica’s Academy – Bacolod City -)
SEMINARS/TRAINING/ACHIEVEMENTS:
(if there’s any please list then in a bulleted form)
● PSITS Convention (2007)
● Hootsuite Social Media Marketing Webinar (2017)
● HIPAA (Health Insurance Portability and Accountability Act of 1996) Certificate for Data
Security (2019)
PERSONAL PROFILE:
Date of Birth
Place of Birth
Place of Residency
Age
Height
Weight
Civil Status
Sex
Citizenship
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April 18, 1987
Bacolod City
Bacolod City
32
5’4”
185lbs
Single
Male
Filipino
I hereby certify that all information written above is true and correct to the best of my
knowledge and beliefs.
