Temitope Saliu | Freelancer Resume

SALIU TEMITOPE ADEDAYO WORK EXPERIENCE CONTACT 275B, Gold Crescent off Bungalow Jakande Estate Isolo Lagos. --- Konga (www.konga.com) Lead, Digital Marketing Channels ● ● ● ● ● BIO-DATA 22nd February 1991 DOB Gender Female Nationality Nigerian OBJECTIVE My focus includes interest in connecting people and brands to solutions. Hence enhancing my personal and professional development, and international exposure. ● May, 2018 -Till Date Oversee all digital marketing activities. Primarily In-charge of PPC across Google, Criteo & every other digital channels. Responsible for planning, budget setting & control of all digital marketing initiatives, creatives & campaigns. Track & Analyze first click acquisition up onto last click, Sessions, conversion rate, CPA, CPO, AOV, CAC-LTV to revenue on Google Analytics to make data-driven marketing decisions. Evaluating customer research, market conditions & competitor analysis. Konga Brand Representative for Konga-Intel Partnership. Google Digital Skills Africa Trainer May, 2018 -Till Date Yudala (www.yudala.com) Digital Marketing Manager August 2017-April 2018. MIPAD (www.mipad.org) Digital Product Consultant February 2017- July 2017 Google Digital Skills Africa Training for Different Target Audience: ● Teenagers- To Understand the online opportunity. ● Jobseekers- To Maximise Their Employability Skills. ● Employed Individuals - Help make the most of Digital for career growth & Improvement. ● Business Owners- To understand how to grow business online & make data-driven decisions. • Primarily In-charge of SEO & PPC across all digital channels. • Analyzed first click acquisition up onto last click & revenue generation on Google Analytics, Magento, and BI platforms. • Device strategy to drive online traffic & to Yudala. • Track Conversion Rate of Traffic, Revenue & Retention. • Developed and managed digital marketing campaigns. • Managed online brand and product campaigns to raise brand awareness. • Responsible for planning, budget setting & control of all digital marketing initiatives, creatives & campaigns. • Evaluated customer research, market conditions & competitor data. • Managed online customer acquisition and retention methods via SEM, SEO, Email Marketing, Affiliate Marketing & Social Media Marketing. ● Strategic product ideation, development & marketing of digital footprint product for the most influential people of African Descent. https://www.linkedin.com/profile/view?id=- ● ● ● Digital Marketing Strategy & Campaigns. Social Media Management. Measurement & Analytics. Buffrspace (www.buffrspace.com) Product Manager ● Specifying market requirements for current and future products (and releases) by conducting market research supported by ongoing engagement of customers and non-customers. ● Market Research & validity on product/market fit, Market Survey, Market Segmentation, User Story, and Journey Mapping. ● Reviewing the detailed specifications to solve the functional requirements and negotiating design tradeoffs to help get development completed within market-driven timelines. COMPETENCIES WORK ECOMMERCE dDIGITAL STRATEGY DIGITAL STRATEGY PRODUCT MGT STRATEGY DIRECT SALES MS OFFICE ● ● Managing the entire outlook of Buffrspace. Headhunting & managing individuals involved in all part of the Product Lifecycle. ● Core marketing for product outreach to understand the product functionality and key benefits. Also contributing as need be to content development and brand positioning. ● ● PERSONAL COMMUNICATION INTERPERSONALITY SOCIAL ORGANIZATION April 2016- Dec, 2016 Developing and coordinating the company-wide go-to-market rollout plan, working with all departments in its execution. Analyzing potential partner relationships and collaborations for the product. ● Digital Marketing. ● Product market roll-out. ● Growth Hacking. ● Client Relationship Management. Podozi.com Nov 2015- March 2016 e-commerce Merchandising Manager ● ● ● Analyzed promotions and products using Google Analytics. Forecast and plan all brands sales and margin monthly. Created effective keywords for SEO, newsletters, sliders & banners, email marketing for products visibility & brand awareness. ● Continuous Improving use of Magento for all products, categories, orders, sales and revenue optimization. ● Lead strategic creation & decisions digital marketing campaigns (email marketing, website inventory optimization, SEO). JUMIA Nigeria SALES RECRUITER https://www.linkedin.com/profile/view?id=- June 2015- Oct 2015 ● ● ● ● ● Developed & implemented strategies to recruit best talents and build a healthy pipeline of qualified sales consultants. Prepared recruitment campaigns online & offline. Partnered with area supervisors to drive the recruiting process through Business Opportunity Trainings on “How to Get Started” Facilitated training of independent consultant weekly. Build solid relationships with sales leadership teams and serve as a mentor. TYCOONS PROJECT LIMITED April 2014 – July 2014 CORPORATE MANAGEMENT TRAINEE ● Participated in organizing trainings for client companies and created documents, learning materials, and workbooks for Total Quality Management (TQM), Project Management Professional (PMP) and Human Resources Business Professional (HRBP) certifications. ● Got new clients and leads for the organization in-person and via LinkedIn. ● Assisted in market research, segmentation, analysis and strategies for a syncopated industrial learning and selling. ● Facilitated presentations on sales and business development at monthly in-house staff meetings. LAGOS STATE GOVERNMENT, MINISTRY OF COMMERCE & INDUSTRY June 2007 – Dec 2007 CORPORATE AFFAIRS (BUSINESS DEVELOPMENT ASSOCIATE) ● Responsible for corporate and non-corporate sales. ● Registration process and orientation for business organizations in Lagos state. ● Acted as an intermediary between organizations and the Lagos state government. EDUCATION FEDERAL UNIVERSITY OF AGRICULTURE ABEOKUTA OGUN STATE 2014 BACHELOR OF AGRICULTURE, ANIMAL LIVESTOCK PRODUCTION COMMAND DAY SECONDARY SCHOOL OSHODI LAGOS SENIOR SCHOOL CERTIFICATE EXAMINATION (SSCE). REFERENCE Available on Request https://www.linkedin.com/profile/view?id=- 2007