Tiffany Rennick

TIFFANY RENNICK CAREER OBJECTIVE Dedicated marketing professional with over 7 years of experience and a proven knowledge of campaign and brand management, product launches, and content creation. PROFESSIONAL EXPERIENCE CONTACT-- https://calinkedin.com /in/trennick EDUCATION UNIVERSITY OF BRITISH COLUMBIA Vancouver, BC Bachelor of Commerce, Marketing Dec 2012 MARKETING SPECIALIST StreamCraft, a subsidiary of IGG, Vancouver, BC / Oct 2017 - Present StreamCraft is a live streaming platform focused on gamers with over 400K daily active users. • Wrote and developed copy for various uses including landing pages, newsletters, sales brochures, and social media pages. • Built social media following of over 600K fans by developing engaging content calendar, analyzing metrics, and adapting to trending topics. • Represented the brand and company on camera for marketing and promotional videos including live stream variety shows and advertising campaigns. • Ran successful digital advertising campaigns, obtaining $0.20 CPI and CPC by developing assets with the design team, conducting A/B tests, and analyzing best practices. • Executed promotional programs by assessing resources and capabilities and coordinating key dates. MARKETING COORDINATOR Disruptive Publishers and Ripe Rides, Vancouver, BC / Mar2013 – Oct 2017 • Implemented marketing and advertising campaigns by assembling sales forecasts; preparing strategies, plans and objectives; planning and organizing promotional presentations. • Analyzed sales data along with market trends, forecasts, new product information, and customer requests. • Researched competitive products by identifying and evaluating product characteristics, market share, and pricing. • Planned and executed B2B meetings and trade shows by identifying and coordinating requirements, establishing contacts, developing schedules, and coordinating mailing lists.