Tiffany Tsai

TIFFANY TSAI CONTACT EXPERIENCE Address 1100 S Hope St Los Angeles, CA 90015 Live Nation Entertainment, Beverly Hills, CA Digital Media Buyer, August 2016 - June 2019 • Developed comprehensive digital media marketing plans and executed digital media buys for 60+ national tours a year across search, social, display, mobile, video, and streaming channels. • Lead on-boarding of the DoubleClick ad server, implementing trafficking processes across the team. • Created media briefs outlining campaign budgets and objectives, and negotiated proposals from vendors. • Produced pitch decks to present digital marketing strategy to artist and management teams. • Developed and maintained relationships with existing media partners, while researching new strategic partners. • Analyzed campaign performance on a daily and weekly basis to provide optimization recommendations. • Created campaign performance recaps for management and artist teams. • Managed Digital Media Intern program. Email-Phone Number- Linkedin linkedin.com/in/tiffanytsai Digital Media Specialist, January - July 2016 Digital Media Coordinator, September 2014 - December 2015 • Executed digital advertising campaigns for national touring artists. Managed the trafficking, set-up, and QA of digital ad campaigns through 3rd party ad server Atlas. Streamlined the trafficking process by overseeing the integration of the DCO partner with Atlas, • decreasing trafficking time across the digital team by over 50%. • Managed all media buys, budgets, trafficking, reporting, and pacing for 15+ country tours and festivals. • Assisted in reviewing budgets and creating digital plan decks for national tours. • Provided recap reports of digital campaign performance, spends, and sales for distribution to tour marketers, managers, and internal staff. • Worked with production teams to ensure all creative deadlines were met. The Marketing Arm | Fanscape, Marina del Rey, CA Digital Media Coordinator, January 2014 - September 2014 • Created content calendars, managed budgets, and developed strategic targeting for digital campaigns. Worked with vendors and account managers to ensure campaigns met objectives for clients such as AT&T, Frito-Lay, Blue Diamond, Callaway, and more. • Analyzed and reviewed performance during campaigns, making optimizations, reallocations, and communicating changes across the account team. • Provided analysis to improve media performance. Flagship Agency, Los Angeles, CA Marketing and Social Media Assistant, December 2012 - August 2013 • Coordinated day-to-day social media editorial calendars and expanded social reach for fashion and lifestyle clients. Created reports communicating KPIs. • Regularly engaged with users and monitored user activity on social media accounts. • Created content for blogs, including event recaps and brand profiles. Universal Music Group | Interscope Records, Santa Monica, CA International Marketing Intern, May - August 2011 • Coordinated social media pages for label artists. • Researched key media channels of international markets to aid in marketing efforts. • Analyzed daily and weekly sales info for artists, using Nielsen Soundscan data. EDUCATION University of Southern California, Los Angeles, CA B.A. in Global Business (International Relations), 2012 Emphasis in Global Marketing, Minor in Psychology Overall GPA: 3.5 SKILLS DoubleClick Campaign Manager, Facebook Attribution Platform, Microsoft Office Suite Languages: English, Spanish, Mandarin Chinese