Tina Louise | Freelancer Resume

Tina Louise e:-t: - A multi-lingual, proactive digital marketer with excellent communication and inter-personal skills. Consistent goal-achievement and exceptional results in ROI-based initiatives, in online, mobile & offline strategies. A natural problem solver, easily adapts to new situations and thrives working in international environments. Strong leadership, analytical and organisational skills, including a high degree of motivation for innovation and implementing strategic and creative ideas. Passionate for well-being & health. ---------------------------------------------------------------------------------------------------------EXPERIENCE Digital Marketing Consultant 10/2018 - current • Consulting on strategy, growth, email marketing, ASO, SEO, social media strategy Marketing Strategy Mentor - Springboard & ASICS TenKan-Ten Growth Catalyst 8/2018 - current • Mentoring and digital marketing teaching to students of the Springboard Digital Marketing course • Mentor in the top-level team of the Asics Tenkan-Ten program, focusing on the startups' development towards growth. Coaching on wellness, digital marketing growth & organisational metrics & culture. Global CMO - Thingthing / Fleksy 6/2017 - 10/2018 (Barcelona, Spain) • Growth, Retention and Product marketing for the global keyboard app • All-rounder role covering strategy & execution for SEO, ASO, social media, customer service, email marketing, digital strategy, PR and communications for this next-generation mobile keyboard Digital Marketing & Communications - Rede Ubuntu 6/2016 - current (remote) • Helped Rede Ubuntu de EUpreendedorismo develop and grow a digital platform that unites people seeking they Purpose (in life, at work) and people who can offer help in this journey (coaches, facilitators, personal development trainers) Communications and Product Development Consultant - YDreams Global - 8/2016 - 11/2016 (São Paulo, Brazil) • Developed a new product line for retail, using ubiquitous technology that helps retailers sell more and understand customers’ shopping habits • PR and communications support, assisting YDreams Global in their internationalisation process, including brand positioning, social media strategy and online presence development. Marketing Director - MyFitnessPal - 1/2014 - 1/2016 (São Paulo, Brazil) Country Manager, Under Armour Connected Fitness (after MFP’s acquisition by Under Armour) • 650% growth in user numbers in less than 2 years for Brazil • Marketing strategy and execution and strategic partnerships of this global digital nutrition & fitness digital platform in Brazil and Latin America (the leading nutrition app with over 140 million users) • Became Country Manager for the whole suite of apps for the LatAm region after MFP acquired by Under Armour in March 2015 Sr Account Manager - Adobe - 8/2012 - 9/2013 (São Paulo, Brazil) • Strategic consultancy in digital marketing and market development of Adobe’s digital marketing solutions. • Market development of Adobe’s integrated digital marketing platform, including web analytics, Omniture, social media, content personalisation, data analysis and website and media optimisation in order to increase customer’s digital marketing ROI. ! of 2 1 ! Account Director, Digital - Ogilvy & Mather - 06/2011 - 12/2011 (São Paulo, Brazil) • Directed the planning and creative departments for integrated campaigns for Unilever’s brands Dove, Hellmann's mayonnaise and ketchup, AdeS. Responsible for P&L and growing digital work within the account in 10% in less than 6 months. • Digital brand strategy and development, online advertising and activation, social media development, customer journey analysis and day-to-day client liaison. Senior Marketing Strategist, GPJ – 12/2008 – 01/2010 (London, UK) Working with blue-chip clients such as Cisco, P&G and IBM on innovative ways of using UGC, social media and mobile to add value to large-scale live events. Part of the task force setting up the digital practice in the UK. • Social Media strategy development and execution: for global clients, B2B & B2C • Integration of digital communications during the whole lifecycle of events (live or virtual) • Programe management of GPJ UK’s first global virtual event: Micro Focus, a FTSE-500 company Marketing Director, Tangozebra, London – then PR Manager UK, DoubleClick (Tangozebra acquired by DoubleClick) 01/2007 – 9/2007 (London) Tangozebra was UK’s leading provider of digital marketing technologies, including emerging techno gies such as: mobile, in-gaming, IPTV and podcasting, prior to its acquisition by DoubleClick in March 2007. • Strategic marketing planning: developed the positioning of the business across all European territories, including existing verticals and emerging technologies • Events management: planned and organised tradeshows, events, awards. Pre- and post-show marketing activities and project management of collateral material + lead-generation • Advertising: sponsorship and cross-European PPC campaigns for all sites (EN, FR, ES, IT) Marketing Director, Europe GMI, London - 10/2004 – 01/2007 (London, UK) GMI (Global Market Insite) is a global platform for market research. Responsible for all marketing activities within the EMEA region; from planning, in conjunction with the US HQ, to local implementation. • E-Marketing: increase in new lead generation and branding of over 300% with PPC campaigns for all of Europe (5 different languages), SEO • Lead management: increased new leads in 30% month-on-month • Strategic marketing: developed the first EMEA Marketing Plan Voxtive - own digital marketing consultancy Bespoke social media strategy, SEO and e-CRM projects, such as increasing efficiency of e commerce ROI for a premium tea company, set up, launch and promotion of a global sports memorabilia e-commerce website and the complete redevelopment of a UK-based plc website. Others include: • Senior Digital Consultant, Strategy - Interbrand – 10/2010 – 3/2011 (London, UK) - Part of the agency’s Global Digital Taskforce, creating new ways to deliver online brand experiences to clients such as BBC, asos.com, Ocado and Pearson (FT), using innovative ways to analyse brand strength and manage brand value online. Helped move forward the digital practice in UK & Europe. • Marketing Consultant, TDM Group – 3-month interim position to reassess and redevelop all marketing strategies • Marketing Automation Consultant, Dun & Bradstreet – interim project. Automation of the global online lead generation process for Hoover’s, followed by a strategy to increase qualified leads. -------------------------------------------------------------------------------------------------------------------------------------EDUCATION - Yoga Instructor - Yogabody, April 2018 - Search Inside Yourself (Google) - Mindfulness for Leadership, Nov 2017 - Chartered Institute of Marketing- Postgrad Prof Diploma in Marketing, Jun 2007 - Federal University of Rio de Janeiro, Brazil - BA - Business Administration, 1998 LANGUAGES English - fluent Portuguese - fluent Spanish - fluent German - intermediate HOBBIES yoga, traveling, reading, trying out different cuisines ! of 2 2 !