Tosin Dada Phillips

Tosin Dada-Phillips- - |www.linkedin.com/in/tosin-dada-phillips-57bb1610b/ Lara.ng Product Manager June 2019 - June 2020 ● Launched mobility tech product in three cities (Ibadan, Abuja and Port Harcourt) by conducting research and development, requirements documentation, and marketing campaigns to increase brand awareness in these regions ● Collaborated with the Product team to lead user research to gather feedback for product improvement and managed developers to deliver on implementing new features on the platform that will drive awareness, increase engagement and product adoption. ● Increased retention rate by 50% within 6 months by leading product development team to carry out user interviews and focus group discussions, implementing product updates to improve user experience ● Partnered with Google Nigerian to plan the release and launch of the danfo mode on Google maps, by coordinating PR activities to increase brand visibility. ● Developed customer acquisition strategy by creating a Lara student ambassador referral program in three universities and for NYSC corp members through online and offline channels, yielded a 120% increase in user impressions ● Built new product feature ( I Sabi road quiz feature on Lara.ng) to help the platform scale through and adapt to the COVID- 19 pandemic period, ensured average daily traffic of 1000 visitors is maintained BAMtech Global Ltd Associate Product Manager ● ● ● ● Documented product requirements for the developers to clearly define and communicate the vision to the product team Managed end-to-end usability testing of a fintech application for our client, Afrinvest Asset Management, and an education technology application for professional bodies in Nigeria Carried out research work by identifying use case opportunities for blockchain technology in the Insurance sector, educational sector, and securities exchange sector, led to the ideation of two products Worked with the Business Analyst to ascertain the technical specifications and the “how” to build is well understood by the engineering team and user functionality is defined SATCO Energy & Consultancy Service Project Support Analyst ● ● ● October 2018 - June 2019 February 2018 - September 2018 Conducted research and analysis for Product feasibility studies, collated as a report for the project manager Managed day to day planning, project implementation and administrative support for successful project meetings Supported project manager by identifying challenges on project delivery in the portfolio Finance and Commercial Services Limited (FCSL) January 2017 - November 2017 Relationship Manager (NYSC) ● Effectively drove liquidity and cash flow optimization through mobilization and allocation of funds on a daily basis ● ● Facilitated favourable placement rates for excess liquidity, negotiated and secured favourable overnight funding from counterparty financial institutions Responsible for active client relationship management, engaged and marketed investment portfolios to existing and new clients Volunteer Projects ● Product Manager (Product Channel Review and collaborating to build new digital lending product)- Unity Bank ● User Researcher - Guest Registration.com ● Product Manager - Gotahia.com Education ● The University of Ghana, Legon: B.A Economics and Information Studies -) Certifications and Training ● Product Dive: Product Management Training course - March 2020 ● Association of International Product Marketing and Management: AIPMM Product Management certification - November 2020 ● Edubridge Graduate Program: Financial Modeling and valuation - May 2017 Volunteer Experience ● Sanitary Aid Initiative Nigeria (SANG) - Business Development & Fundraising ● Lagos Food Bank Initiative - Media Team co-lead Core Competencies ● Requirements Management ● User experience & Customer empathy ● Project Management and Planning ● Strong Communication and Interpersonal skills ● Strategic Relationship Marketing ● Business Development ● Content Development & Storytelling ● Wireframing & Prototyping ● Organisational (Ms Office, G suite, Ms Project, Agile)