TOSIN ONIKOSI
-● LinkedIn
PROFESSIONAL EXPERIENCE
Binance
Content Marketing Specialist- Team Lead
February 2021 - Present
● Build multi-channel thought leadership strategy with blogs, case studies, newsletters, whitepapers, infographics, and
other forms of content.
● Collaborating with product designers on UX writing – welcome text, forms, labeling buttons, hints, menu labels, error
messages, and terms and condition customers across the marketing funnel.
● Build and maintain an editorial calendar that aligns with SEO goals, product launches, marketing campaigns, industry
trends, and current events.
● Enable sales/customer success teams with the right content and collateral to drive customer success & loyalty
● Launched strategy that led to an increase email open rates by >100% and CTR by 231% in under 4 months
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Industrie Africa
Content Manager
February 2020 - February 2022
Led monthly content strategy, which assisted in the formation and maintenance of an editorial and social media
content calendar.
Curated and handled B2B and B2C newsletters, as well as an eCommerce email drip campaign for 2 consecutive
years.
Implemented SEO-optimized strategies that resulted in a 50% increase in website traffic.
Outlined more accurate customer segments and messaging, which increased retention by 15%.
Initiated eCommerce email marketing operations that produced 37% of total annual revenue in 2021.
Time Doctor
Content Marketing Specialist
August 2019 - May 2020
Keyword analysis, research, and planning alongside tracking competitor content marketing activities
Mapping, creation, and management of user lifecycle content and communications
Curate, write, and deliver weekly B2B newsletters
Creation of SEO-led marketing and communications collateral to ensure that it is consistent with the
organization's brand, including white papers, website copy, and more.
Heat Free Hair
Content Assistant
June 2018 - August 2019
● Acknowledged opportunities that resulted in a 60% improvement in content development processes and tools.
● Compiled and composed 100+ blog posts using search trends and Keywords.
● Assisted with SEO tracking and reporting.
EDUCATION
Babcock University
Bachelor of Science in Computer Science
Ogun, Nigeria
2013 - 2017
ADDITIONAL INFORMATION
Techniques: Content Strategy, Brand Development, Marketing Strategy, SEO Copywriting, Search Engine Optimization
(SEO), Email Marketing, UX Writing, Content Marketing, Startup Growth Hacking.
Tools: Canva, Klaviyo, WordPress, Intercom, Mailchimp, Customer.io, Google Analyltics, Ahrefs, SemRush
CERTIFICATION
The Chartered Institute of Marketing | Associate of CIM - CIM
FREELANCE & PROJECTS
Curlbox | Email & Content Marketing
Lemonade Finance | Content Marketing- Social Media
Monthly.ng | Brand strategy & Marketing Coordination
