Trudy Visentin
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56 Stier Rd., New Hamburg, ON N3A 0B9
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PROFESSIONAL
PROFILE ~
Graphics and marketing professional known for a creative edge across demographics and
communication mediums, including social media management.
Ensuring effectiveness by staying up-to-date with marketing trends, addressing productivity and
quality and by meeting budgets and deadlines.
As a skilled communicator, effectively gather and identify project requirements, and establish and
sustain positive relationships with clients, colleagues, management and suppliers.
Marketing and Communication Experience
• graphic design, print, and supplier experience
• project and supplier coordination
• marketing and communication coordination
• Constant Contact, Social Media, website updates using Wordpress and other content
management systems
SOFTWARE
K N O W L E D G E ~ High aptitude for learning new software quickly and effectively
Experienced and proficient in PC and Mac platforms
• Adobe Creative Suite (Illustrator, Photoshop, Acrobat, InDesign, Bridge)
• Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
• Content Management websites
• Survey Monkey
• Google Drive
• Google Calendars
• FileMaker Pro
• Clients & Profits
• Quickbooks
• QuarkXpress
• Email Campaign Programs (Constant Contact)
• Social Media (Linked In, Facebook, Twitter, Pinterest, etc.)
• Willing and capable of acquiring knowledge of Google Adwords, SEO and SEM
PROFESSIONAL
EXPERIENCE ~
Marketing Coordinator/Graphic Designer
Freelance Professional, Waterloo Region Clients
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2014 to Present
Create and coordinate marketing and communication materials and messaging to attract targeted
audiences for local clients such as Bright Water Services and Community Charity Services.
Research suppliers and new marketing methods; prepare and implement marketing plans.
Introduced and established Social Media and online marketing to clients; realized significant increase in
inquiries originating generated by new website copy; found economical, reputable, quality suppliers and
negotiated cost-savings.
Developed strong methodology for marketing and communication plans.
Gathered missing elements, investigate and troubleshoot concerns or obstacles, and ensure consistent
branding, quality, budget, and deadlines are met by proactively liaising with suppliers.
Research and write a large volume of accurate, audience-appropriate copy, including taglines,
messaging, brochure and web content, and social media posts not-for-profit and for-profit clients.
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Trudy Visentin
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56 Stier Rd., New Hamburg, ON N3A 0B9
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Graphic Design Lead/Marketing and Communications Coordinator
TRUDEZIGN GRAPHICS & MARKETING SERVICES - Waterloo, ON
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2007 to 2011
Built a 2x award-winning Graphics and Marketing business and earned the business of 100+ client base
through excellent relationship building and producing quality-driven creative services.
Created marketing and communication plans for small to medium B2B and B2C clients’ businesses in
commercial, residential, not-for-profit, industrial, professional, IT and health care fields.
Conducted marketing seminars, presentations, and workshops and developed training materials to assist
a variety of clients in creating marketing that maximized ROI.
Developed a high performance team, managing, delegating, and monitoring output of staff of up to 4
members (graphic designer, office manager, and business development staff).
Streamlined procedures to ensure smooth internal processes, efficient billing and consistently meeting
project milestones and deadlines.
Liaised with suppliers to monitor and ensure project quality, budget and deadline were met.
Completed proposals, invoices and other business documents plus various administrative duties.
Graphics Coordinator
IMAGE PAC GRAPHICS - Guelph, ON
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2002 to 2007
Proofread and checked quality of jobs before they were sent for customer approval; tracked and
updated job status as required.
Increased productivity, improved morale and encouraged relationship-building communication skills by
using conflict resolution skills to successfully resolve a long-standing inter-departmental conflict.
Graphic Artist/Satellite Art Department
ATLANTIC PACKAGING PRODUCTS - Scarborough, ON and Ingersol, ON
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2000 to 2002
Reproduced artwork as needed; colour -corrected, manipulated and edited customer-supplied images
to create print specification sheets for flexographic printed items.
Developed, implemented and updated font binders organized by specific characteristics; also,
developed a cohesive training manual for satellite art departments.
Set up, organized, and maintained a new satellite art facility, independently and effectively.
ADDITIONAL EXPERIENCE ~
Administrative Assistant, GERALDINE MAHOOD, REALTOR (RE/MAX) - Kitchener, ON
2017-Present
EDUCATION ~
Graphic Design & Advertising Diploma
Retail Marketing & Management Program
Local Area Networking (LAN) Certificate
Durham College (Oshawa, ON)
Durham College (Oshawa, ON)
CDI College (Whitby, ON)