Ursula A Sharp-|-| Kennett Square, PA 19348
Executive Summary
Seasoned Account Executive known for consistently meeting sales goals and establishing client relationships. A history of
success generating new revenue streams while building customer loyalty and retention. Collaborates with cross-functional
teams on growth strategies and to identify opportunities. Respected leader with high EI and DEI skills.
Professional Competencies
Revenue Growth | B2B Sales and Strategy | Sales and Marketing | Global Business Development | Account Management |
Business Development | Deal Closing | Proposal Writing | Customer Relationship Building | Pipeline Management | Cross
Functional Collaboration | Deal Structuring | Contract Negotiating | Vendor Management Liaison | Intrapreneurial Mindset
| Public Speaking and Presentations | Lifelong Learner | Team Player | Networker| Self Aware| Demonstrates Empathy
Professional Experience
PODBEAN, LLC., New York, NY
Account Executive
2022–Current
Podbean gives both individuals and organizations the platform to securely deliver internal communication, product
marketing, and social information to targeted audiences.
Responsibilities:
• Conducts sales needs analysis with prospective customers globally.
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Designs presentations and executive summaries that addresses the prospects needs.
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Proficient in digital and marketplace advertising.
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Collaborates with Leadership Team to develop sales strategy, new product development, and marketing.
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Maintain pipeline in Hub Spot CRM.
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Build and maintain relationships with prospects and clients at all levels.
Accomplishments:
• Developing competency-based product line with thought leaders to create competitive advantage in private
podcast space.
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Cultivating strategic partnership with Book Launchers to maintain pipeline of thought leaders to support current
and future alliances.
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Increasing brand awareness by migrating popular podcasts shows to Podbean’s platform.
Actively working with leadership team to revamp ad platform to enhance performance and customer experience.
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Actively networking with VIP podcasters to gain sponsor and interviews to build their brand, which is essential to
building inventory for advertising.
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Recruiting educational institutions to utilize podcasts as format to deliver courses to student population.
SOUNDVIEW, INC./CONCENTRATED KNOWLEDGE GROUP, Chadds Ford, PA
Senior Account Executive/Director of Business Development
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Soundview offers organizations the training elements such as executive book summaries, author webinars, and other
valuable video content aimed to help promote new business strategies, enhance leadership skills, and improve HR
management practices to create a more skilled and knowledgeable workforce.
Responsibilities:
• Directed sales strategy, account management, prospecting, and onboarding for the Training & Development sector.
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Facilitated onsite and tradeshow presentations for existing and potential customers, demonstrating value of
solutions. Tracks performance metrics and identify potential obstacles.
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Maintained comprehensive product knowledge, assessing client needs and identifying product solutions to meet
their needs. Oversees business development for Training & Development sector.
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Generated strategic business plans focused on product development and marketing.
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Administered licensing contracts and serves as liaison to stakeholders within the corporate and education
industries.
Accomplishments:
• Responsible for sales cycle including prospecting, product pitch, proposal writing, customer onboarding, launch, and
account management.
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Targeted and closed multiple partnerships with large content management platforms, projected value $250K in year
one.
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Reduced corporate budget by 20% by implementing new lead generation tools and CRM platform.
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Guided team through massive internal reorganization, while sustaining an account portfolio of more than 75
corporate accounts as sole representative.
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Average retention rate 90%.
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Cultivated a strategic partnership with Book24x7, a division of SkillSoft, and increased annual revenue by 25%, as
well as renegotiated a deal with DTI Software to provide in-flight entertainment solutions.
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Increased brand positioning and awareness through social media, partnership development, and podcast
production.
Consulted on marketing and promotional strategy for the “30 Best Books” series, resulting in an increase in reviews
from leading publications such as The New York Times, endorsements for authors, and visibility on Amazon.
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Served simultaneously as Executive Producer for Soundview Media Group, managing production and logistics of
more than 500 live online broadcasts and growing Soundview Live to more than 100 annual webinars.
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Expanded content library to include more than 175K total downloads of various media and for diverse purposes.
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Increased brand positioning and awareness through partnership development with literary agents, authors, PR
firms, publicists, and other media outlets.
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Enhanced product line and thought leader awareness, and generates additional income through the creation,
execution, and hosting of branded podcasts with a reach of several hundred thousand.
Technology
CRM: Salesforce |Social Media: Facebook, Instagram, Twitter, Tick Tock | Microsoft Office Suite: Word, PowerPoint, Excel |
Virtual Conferencing: Zoom, Google Meet, Web-Ex
Education
DOCTOR OF BUSINESS ADMINISTRATION, EXECUTIVE DOCTORATE IN BUSINESS ADMINISTRATION Goldey-Beacom College—
Wilmington, DE (Anticipated 2024)
MASTER OF SCIENCE, LEADERSHIP
Duquesne University—Pittsburgh, PA
Master’s Level Classes – Human Resources
Wilmington University —New Castle, DE
BACHELOR OF SCIENCE DUAL DEGREE, MARKETING & ECONOMICS Kutztown
University of Pennsylvania—Kutztown, PA
Professional Affiliation
BOARD OF TRUSTEES
Goldey-Beacom College—Wilmington, DE
Volunteerism
Kidney Care Advocate
NXStage—Lawrence, MA
MEMORIAL GOLF TOURNAMENT COMMITTEE
Canaan Baptist Church—New Castle, DE
FORMER PROGRAM DIRECTOR
Canaan Baptist Sports Camp—New Castle, DE
