Usman Aziz

USMAN AZIZ M.E.T-1 H# -5 LAREX COLONY LAHORE Ph #- Email:-OBJECTIVE: Creative professional with more than 12 years of Product Development experience with the largest retail brands. Possessing expertise in all aspects of successful design development, fabrication, colour trends forecasting, cost controlling as well as team building. I aspire to continually grow develop my talent within industry. PERSONAL SUMMARY:  Strong taste level and colour sense  Excellent written and verbal skills  Outstanding presentation skills  Able to work in team environment  Excellent sense and passion for prints, patterns and details  Self-motivated, creative and problem solver EXPERTIES IN:  Fashion Merchandising  Product Planning  Making Range Plan  Product Design and Development  Fabrication, Construction,  Vendor Management  Brand Shoots PROFESSIONAL EXPERIENCE: BRAND HEAD AT FORESTBLU.CO BROTHER ASSOCIATE Pvt Ltd. JANUARY 2019- PRESENT Responsibilities: Responsible for adapting a brand strategy for a company's target market. As the Brand Guardian', and maintain brand integrity across all company marketing initiatives and communications, and may manage a portfolio of products.  Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends.  Developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands.  Analysing the success of marketing campaigns and creating reports.  Supervising advertising, product design and other forms of marketing to maintain consistency in branding.  Meeting with clients and working with colleagues across multiple departments.  Managing budgets and a team of junior assistants.  Organising events such as product launches, exhibitions and photo shoots. PRODUCT HEAD AT STONEAGE JEANS CO. CERSCENT BRANDS .CRESCENT BAHUMAN LIMITED. February 2018 - DECEMBER 2018 Responsibilities:  Develop new product ideas and see them through implementation.  Extensive local and international research and ensure that the ideas have a significant impact.  Managed campaigns and product shoots.  Work with cross functional teams.  Engaged with marketing teams, tech teams, customer facing teams, financial teams; basically any team that would help in strategic planning and product implementation.  Work according to the GTM calendar.  Make Business plan and product plan.  Problem-solving.  Product Planning, Research, Designing & Development for Garment Fashion ranges based on international trend forecasting and local demands.  Sales analysis is compiled before working for any category as per the wish list plan and categories. HEAD OF DEPT ETHNIC MEN & BOYS GIRLS BY OUTFITTERS September 2016 - February 2018 Responsibilities: • Work according to the GTM calendar. • Make Business plan and product plan. • Make dyeing and fabric plans according to the seasons. • Analysed and Research fashion trends on WGSN. • Obtained and reviewed samples of new textile products through attending trade shows or visiting manufacturers. • Product Planning, Research, Designing & Development for Garment Fashion ranges based on international trend forecasting and local demands. • Presentation of concepts to directors and team. • Managed campaigns and product shoots. • Provide basic training for beginner fashion designer. • Worked closely as a team fashion designer and merchandisers. • Worked closely with the sales team on all needs. • Worked closely with the marketing team and marketing agencies. MANAGER DESIGN, PRODUCT HEAD Men, Women, Kids November 2015- September 2016 YELLOW, BEXIMCO APPARELS LIMITED. DHAKA, BANGLADESH. Responsibilities: • Attend 5 days product planning workshop with ZARA Design Team. • Analysed and Research fashion trends on WGSN. • Obtained and reviewed samples of new textile products through attending trade shows or visiting manufacturers. • Product Planning, Research, Designing & Development for Garment Fashion ranges based on international trend forecasting and local demands. • Sales analysis is compiled before working for any category as per the wish list plan and categories include formal and casual ranges. • Worked closely with the cross Cultured International Designer like Spain, UK, Italy, Argentina, India etc... • Worked closely with the sales team on all needs. • Worked closely with the marketing team and marketing agencies and help them in execution. • Worked closely as a team fashion designer and merchandisers. Achievements: • Worked closely with International Designers, who designed for ZARA, BERSHKA WALMART, CALVIN KLEIN, TOMMY HILGIFER, C&A etc. • Started new range of juniors 10-15 years. • Started new range of kids Prince and Princess 2-9 years. • Made new ranges in Men Kurtas like Shiffli, Jacquard, and Yarn Dyed Jacquard. • Achieved targets in one month, first time in the history of Yellow Brand. DESIGN HEAD, SHAHNAMEH HERITAGE WEAR Men’s and Boy’s wear September 2014-October 2015 LEISURE CLUB (SEFAM), LAHORE, Pakistan. Responsibilities: • Work according to the GTM calendar. • Continuously developed new materials and techniques. • Provide basic training for beginner fashion designer. • Presentation of concepts to directors and team. • Analysed and Research fashion trends. • Responsible for drafting and sketching apparel designs with computerized software. • Sales analysis is compiled before working for any category as per the product mix plan and categories include formal and casual ranges.  Managed campaigns and product shoots. PRODUCT MANAGER, Department Head Women’s and Girl’s wear May 2013- September 2014. LEISURE CLUB (SEFAM), LAHORE, Pakistan. Responsibilities: • Analysed and Research fashion trends. • Obtained and reviewed samples of new textile products through attending trade shows or visiting manufacturers. • Product Planning, Research, Designing & Development for Garment Fashion ranges based on international trend forecasting and local demands. • Sales analysis is compiled before working for any category as per the wish list plan and categories include formal and casual ranges. • Provide basic training for beginner fashion designer. • Work according to the GTM calendar. • Selected textiles including fabrics, fasteners and other materials. • Created patterns for technical designs to work from. • Presentation of concepts to directors and team. • Developed prototype for fitting and adjustments. • Continuously developed new materials and techniques. HEAD OF R&D DEPT BUYING HOUSE Men’s, Women’s, and Kids DECENT TEXTILE Head Office, Lahore, Pakistan May, 2012 January, 2013 Responsibilities:  Made bottom collection (Denim and Non Denim) for Spanish Customer EL CORTE INGLES brand (EASY WEAR) SS 13 and FW 13/14 (MEN).  Made bottom collection (Denim) for Spanish Customer EL CORTE INGLES brand (BROTES) Summer/13 (KIDS).  Made bottom collection (Denim and Non Denim) for SPAIN market SS 13 and FW13/14(MENS, KIDS) based on international trends.  Product Planning, Research, Designing & Development for Garment Fashion ranges based on international trend forecasting and local demands..  Give the product presentation to Spanish merchandisers and designs.  Responsible for drafting and sketching apparel designs with computerized software.  Responsible for employing and training new fashion designers.  Created patterns for technical designs to work from.  Continuously developed new materials and techniques.  Presentation of new design concepts to directors and team.  Analyzed and Research fashion trends.  Took part in Developing new materials and techniques. Senior Fashion Designer: HEAD OF DEPARTMENT Men’s and Boy’s Wear November 2007- April 2012. CHENONE HEAD OFFICE, FAISALABAD PAKISTAN Responsibilities:  Analyzed and Research fashion trends.  Obtained and reviewed samples of new textile products through attending trade shows or visiting manufacturers.  Product Planning, Research, Designing & Development for Garment Fashion ranges based on international trend forecasting and local demands.  Sales analysis is compiled before working for any category as per the product mix plan and categories include formal and casual ranges.  Provide basic training for beginner fashion designer.  Made fashion design for various type of season.  Selected textiles including fabrics, fasteners and other materials.  Created patterns for technical designs to work from.  Presentation of concepts to directors and team.  Developed prototype for fitting and adjustments.  Continuously developed new materials and techniques. ASSISTANT FASHION DESIGNER July 2006- November 2007 CHENONE HEAD OFFICE, FAISALABAD PAKISTAN Responsibilities:  Worked closely as a team fashion designer and senior designer.  Worked closely with sale and channel on all needs.  Interpret trends through design and development.  Written specs that reflect creative, cohesive collections that are saleable.  Communicated with sale and product managers on regular basis about specs, fabrics and details for all product categories.  Helped with the research and development of key fabrics, print and patterns with fabrics tram and cad designers.  Travelled to stores to shop for samples and curatives inspirations. FASHION DESIGNER: Men’s and Women’s wear November 2005- April 2006 REDS Al-Qamar Exports (Pvt.) Ltd. Responsibilities:  Design for MEN’S and WOMEN’S western wear.  Interpret trends through design and development.  Selected textiles including fabrics, fasteners and other materials.  Analyzed and Research fashion trends.  Developed prototype for fitting and adjustments. INTERNATIONAL VISIT: Merchandising involves visit of international fairs April 2019 CHINA: (GUANGZHOU) for Buying & Merchandising. January 2019 U.A.E: (DUBAI) for Fashion Buying. October 2017 U.A.E: (DUBAI) for Fashion Buying. March 2014 U.A.E: (DUBAI) for Fashion show (PAKISTAN FASHION WEEK DUBAI) April 2008 U.A.E: (DUBAI) for Fashion Buying. April 2007 CHINA: (GUANGZHOU) for Buying & Merchandising Canton Fair GUANGZHOU. BUSINESS DEVOLOPMENT DEPARTMENT: Designed ideas to meet the needs of corporate sector especially with the hotel industry of Pakistan and monitored presentation till execution The major projects are mentioned below:  Uniform design for HOTEL ONE (PEARL CONTNENTAL HOTELS).  Uniform design for PEARL CONTINENTAL HOTEL DUBAI.  Uniform design for ORIENTAL HOTEL.  Uniform design for PAKISTAN HOCKY FEDRATION.  Graduation gown design for NAMAL UNIVERSITY. FREE LANCE WORK:  Design for export brand (FORESTBLU) i. Tee shirts ii. Fleece uppers Along with the complete tech packs  i. ii. Design for international brand (RICH BEAR) Tee shirts Polo’s Along with the complete tech packs COMPUTER SKILLS: Adobe Photoshop Coral Draw Microsoft Office Internet Application INTERNSHIP:     SHAHKAM INDUSTRIES (Pvt.) Ltd LAHORE (2004). i.Design development ii.Weaving and Knitting iii.Pattern Making iv.Washing EDUCATION: Dandy School of Fashion & textile Design, Lahore, Pakistan Diploma in Fashion & Textile Design, (2005) Punjab College of Information Technology (P.C.I.T) I.C.S in (2003) Society Public School, Mughalpura, Lahore Matriculation (2001) PERSONALS: Father’s name: Aziz-ur-Rehman Date of Birth: 28 August, 1983 NIC:- INTERESTS: MUSIC SKETCHING REFERENCES: Will be finished on demand.