Usman Latif

Usman Latif Marcom Technologist, Journalist, Humanitarian | Consulting: Digital Marketing, Inbound Marketing, Growth Hacking- Summary I am a marketing technologist, a communications expert and a journalist. I empower brands to communicate with their target audience through end-to-end digital marketing strategies. I have over 10 years of experience in digital media marketing and I specialize in inbound marketing, growth hacking, brand development, PR, advertising and lean content marketing. I participate in different communities as an expert, a guest speaker and as a mentor. The communities I work with are Google, U.S. Consulate, TiE, Open Ideo, Elance, Payoneer, P@SHA, GBG, GDG, GSA, Google Maps, and different universities in Pakistan. Contact me at:- Skills & Expertise SEO SEO Specialist PPC Link Building Google Webmaster Tools Keyword Research A/B testing Search Advertising Search Engine Positioning Online Marketing Affiliate Marketing Web Analytics Social Media Marketing SEM Google Analytics Conversion Optimization SMO Online Advertising Digital Marketing Google Adwords Email Marketing Facebook Blogging Page1 Inbound Marketing HubSpot MailChimp Google Apps Google Merchant Center Display Advertising Web Marketing Local Search Online Reputation Management E-commerce Spreadsheets Microsoft Excel WordPress HTML HTML 5 PHP Content Marketing Integrated Marketing Search Analysis Landing Page Optimization Organic Search Social Media Advertising New Media Marketing Strategy Marketing Experience Business Development Manager at The Game Storm Studios March 2016 - Present (5 months) The Game Storm Studios (GSS) provides fun, entertaining and educational mobile games for adults and kids alike. GSS has a portfolio of hundreds of apps in different genres with millions of cumulative average download per month. Some games have crossed 5 million downloads mark and some games have crossed 1 million downloads mark. Responsibilities: * Develop new partnerships and opportunities for the gaming studio. * Develop acquisition strategies for mobile games through digital and mobile media channels. * Grow revenue from existing games by optimizing retention. * Effectively influence and motivate internal cross-functional team members to drive games success. * Drive meetings and presentations at an executive level. Page2 * Measure and analyze the metrics of the games usage and suggest strategic improvements to optimize the game retention and revenues. Achievements: * In just two months, grew the in-apps revenue of a few games from zero to a few thousand dollars per month. * Optimized analytics of the games for better reporting. * Took part in the game development process to optimize the games and the workflow. * Took part in the game design process to optimize the games for the users. Founder / Director, Business & Strategy at Digital Marketing Pakistan™ March 2015 - Present (1 year 5 months) Digital Marketing Pakistan™ is a young, vibrant digital marketing agency in Pakistan. We rebranded Internet Marketing Pakistan™ into Digital Marketing Pakistan™. With a new name, domain and vision, we are set to take over the digital marketing scene in Pakistan, with an aim of providing the best quality services to our esteemed customers. And we come highly recommended as one of the best in digital marketing in the whole country. The future lies in the digital world and we feel committed to take you to the next level, the level where you consumer communicates with your brand on their mobile, tablets and desktops. Let us become your partners for your success in brand promotion, inbound marketing, digital marketing, digital advertising, social media marketing, social media advertising, reputation management, and conversion optimization through all possible digital channels. Our aim is to get into the multitude of digital screens and digital platforms, where your consumers are most engaged and interested in buying your products and services. Contact us at-Founding Director at Digital Academy June 2015 - Present (1 year 2 months) Digital Academy provides training for the digital skills to professionals, students, and corporations. The idea is to empower the youth and the adults alike, to leverage the digital channels, tools and mediums to improve their personal and business brand value. We are in the digital age and yet, there's no formal education which prepares us for this rapidly growing digital economy. At Digital Academy, we provide you the practical skills and enable you to compete with others in this age of the highly competitive workforce. Managing Director at Digital Humanitarians August 2015 - Present (1 year) Digital Humanitarians PK is a humanitarian organization dedicated to provide humanitarian support through the digital channels to expedite the relief efforts around the globe. http://digitalhumanitarians.pk Page3 Lead Trainer - Digital Marketing at Empower Pakistan July 2015 - Present (1 year 1 month) I am a Digital Marketing Lead Trainer at Empower Pakistan and I have been conducting a course on SEO for Beginners for a class of the underprivileged students at Government College of Technology (TEVTA) in Lahore. The program is funded by the World Bank. I developed the course content, hired the co-trainers and am managing the team of Internet Marketing trainers along with the course. Editor News & Co-Founder at Education Times November 2012 - Present (3 years 9 months) Education Times is an online newspaper focused towards the education sector of Pakistan. At Education Times, we try to bring all the important news and reviews about education, jobs, admissions, date sheets, examinations, entry tests and events in universities, colleges, schools and other educational institutes all over Pakistan. We are professional journalists and we have been students ourselves. We have years of experience in the education sector in Pakistan and we have a keen interest and an eye on the changing education scenario over the world. With years of experience and the combination of the skills in education sector, we believe we can make a difference in bringing a positive change in improving the education scenario of Pakistan. Digital Marketing Manager at Distility February 2011 - August 2015 (4 years 7 months) Distility is one of the top branding companies in Toronto, Canada providing innovative brand solutions to it's clients in one breakthrough day. The company prides itself in providing branding solutions and being a trusted vendor to AT&T Mobility, Applied Biosystems, AutoShare, MDS Analytical Technologies and the Ericsson Consumer Lab. My responsibilities at Distility include building strategies, designing and launching of online marketing & advertising campaigns, optimizing the site for search engine friendliness and relevancy, improving the overall online presence and taking care of other things included in online marketing. Apart from managing marketing for Distility, managing Online Marketing (primarily SEO and PPC) for Distility clients comes under my responsibility. Achievements: - Launched AdWords Campaigns and successfully managing them. There's been an incredible boost in targeted leads due to the paid campaigns. - Successfully managed the transition of website from Hubspot CMS to Wordpress. Wordpress is easy to manage for clients and is great for SEO & Marketing. Page4 - Launched an ad campaign on Bing AdCenter to extend the marketing reach. Successfully managing and tweaking the campaign. - Learnt Hubspot Inbound Marketing tool. Successfully managing lead nurturing campaigns and designing custom campaigns based on interests and lead score. - Managed and optimized workflow in Batchbook CRM being used by the company. - Successfully optimized all the pages on website for SEO. - Helping in Social Media accounts/presence for the company. - Successfully provided consultancy for SEO and web development to their clients. Several projects completed. Founder at Internet Marketing Pakistan™ January 2012 - February 2015 (3 years 2 months) Internet Marketing Pakistan™ is a premier Online Marketing company in Pakistan. We primarily deal in Internet Marketing including Inbound Marketing, Organic Marketing (SEO), PPC (Google AdWords & Bing Ads), Social Media (Advertising & Management), Web Analytics (Google Analytics) and Online Promotion Consultancy. We also deal in Website Design & Development, eCommerce Marketing & Solutions, Content Writing and Account Management. I primarily consult with clients for their Online Marketing needs and create strategies for them. A few activities (apart from other things) I perform at Internet Marketing Pakistan™ are as follows; - Analyze the client's business and website. - Analyze the target market for our clients. - Study competition and target audience. - Audit the sites and existing marketing strategies. - Create Strategies for AdWords & SEO. - Get the clients and teams on board for a common plan of action. - Train the teams and clients. - Constantly optimize the strategies based on feedback & results. - Keep the client ahead of what's changing in the Online Marketing field. Internet Marketing Pakistan™ deals with the customers who are looking for Online Marketing service providers in Pakistan. Founder at Live Marketers August 2009 - February 2015 (5 years 7 months) Live Marketers is a premier Online Marketing company in Pakistan. We primarily deal in Internet Marketing including Inbound Marketing, Organic Marketing (SEO), PPC (Google AdWords & Bing Ads), Social Media (Advertising & Management), Web Analytics (Google Analytics) and Online Promotion Consultancy. Page5 We also deal in Website Design & Development, Ecommerce Marketing & Solutions, Content Writing and Account Management. While being CEO at Live Marketers, I primarily consult with clients for their Online Marketing needs and create strategies for them. A few activities (apart from other things) I perform at Live Marketers are as follows; - Analyze the client's business and website. - Analyze the target market for our clients. - Study competition and target audience. - Audit the sites and existing marketing strategies. - Create Strategies for AdWords & SEO. - Get the clients and teams on board for a common plan of action. - Train the teams and clients. - Constantly optimize the strategies based on feedback & results. - Keep the client ahead of what's changing in Online Marketing field. Live Marketers deals with the customers looking for Online Marketing Consultancy & Services worldwide. Director Digital at penumbra June 2013 - October 2014 (1 year 5 months) penumbra is a boutique digital company focused on B2B technology and telecom sector. * Responsible for all digital initiatives in penumbra supporting its core inbound marketing mission. * Create and implement all locations based digital initiatives. * Build the digital branding strategy for recognition escalation and around increased metrics of impressions, cps and dwell. Build and execute the most effective strategy for all related digital advertising campaigns on search engines and digital walled gardens (Facebook, Google+ etc.) * Own and deliver the entire SEO lifecycle, including but not limited to audit, analytics install, keyword research, page wise optimization, webmaster tools setup, search engine rules, URL redirection and sitemap creation. Lead the link building team at the heart of optimizing off site whitehat SEO efforts. Generate relevant monthly reports for CXO consumption. * Lead all of the penumbra's student and start-up evangelism and outreach efforts. Digital Marketing Consultant at Convo.com April 2013 - October 2014 (1 year 7 months) Convo is the new standard for project management software. Other project management tools and collaboration tools have only offered the bare minimum for team collaboration. Convo distills what is Page6 most effective in enterprise social networks, task management software, project management apps, and productivity apps to become the best project management software for agile teams. At Convo, I helped them with the following; - Researched, designed and launched several AdWords campaigns for their enterprise collaboration software app. - Researched and launched LinkedIn Advertising campaigns. - Researched and launched Facebook Advertising campaigns. - Audited the website for Search Engine Optimization (SEO) optimization. Online Marketing Manager at T-shirt.ca June 2011 - August 2012 (1 year 3 months) T-shirt.ca is an online distributor of blank T-shirts, sweat shirts and other promotional apparel at wholesale prices. No accounts or minimum orders required. We offer low prices on brand name apparel like Gildan, Bella, M&O and Anvil. Achievements: - Boosted the sales 3 times via online marketing. - Designed a PPC campaign to target apparel industry audience. - Successfully launched the campaign while bringing in relevant targeted audience to the site. - Optimized the site (all product pages) for search friendliness, keyword relevance and other on-page factors. - Integrated Social Media widgets for easy sharing and - Optimized local places listings for better Local Marketing. Online Marketing Manager at Toque.ca June 2011 - August 2012 (1 year 3 months) Taking care of everything in online marketing including SEO, Google AdWords, Microsoft adCenter, Web Analytics, Web Management and other related tasks. - Got initial sales coming in and it's growing more than expectations. - A PPC campaign to target the Toque fans and audience. - Optimized the site (all product pages) for search friendliness, keyword relevance and other on-page factors. - Integrated Social Media widgets for easy sharing and - Optimized local places listings for better Local Marketing. SEO Specialist at Mitara Empresa Pty Ltd March 2011 - August 2011 (6 months) Page7 Mitara provides a fully integrated communication and design service to Australian and international mineral resources companies and government departments. With their extensive background in mineral resources, they have the experience and expertise to provide a broad range of communication and public relations services that are relevant, practical and target the bottom line. No other agency can deliver their diverse range of specialized industry services including full project management and consultancy. Visit Mitara at http:// mitara.com.au Live Marketers is taking care of their online presence and search engine optimization including on-page and off-page optimization. Providing consultancy on blogging for business and website design & development inline with search engines' standards. Visit Live Marketers at http://livemarketers.com SEO Specialist at Fruition Tuition March 2011 - July 2011 (5 months) Fruition Tuition is a tutoring service for children and adults living in Australia. It provides excellent tutoring services and has enthusiastic, caring and skilled Maths tutors, English tutors, Science tutors and tutors for The Basics and all subjects upon request. Visit Fruition Tuition http://fruition.com.au Live Marketers is taking care of their online presence and search engine optimization including on-page and off-page optimization. Providing consultancy on blogging for business and website design & development inline with search engines' standards. Visit Live Marketers http://livemarketers.com Director of Marketing at Top3Dentists July 2010 - March 2011 (9 months) Top3Dentists.com is a unique dentist referral program where top dentists from the area are researched and then rated based on their education, practice, experience, capabilities, accolades, awards, and the technology they use to treat their patients. The dentists are recommended as top only if they qualify for it based on the research and credentialing. This way patients and other people get to know about the top dentists in their own city and can trust their expertise and technology. At Top3Dentists, the main responsibilities are to direct all the SEO teams working for Top3Dentists, create internet marketing strategies, implement those strategies, take necessary actions to promote the site's visibility and SERPs rankings. Social Media Manager at Corporate Computer Support, Inc. March 2010 - January 2011 (11 months) Corporate Computer Support, Inc. is a full service computer-consulting firm dedicated to providing the best information technology solutions available. It provides service and support to small to mid-sized businesses and individuals. The technology-related services range from installing a new PC to planning a corporate network, from choosing the right software to designing an integrated database. Page8 Responsibilities at Corporate Computer Support Inc. are; - Social Media marketing including Facebook, Twitter and LinkedIn. - Google Adwords Campaign Management - Website optimization including on-page and off-page. - Blog management and content writing for blog. SEO and Link Building Associate at Swimwear Express March 2010 - January 2011 (11 months) Swimwear Express, a Miami Florida based company, was created by people in the fashion swimwear industry who felt that swimwear is more of a fashion, than just a bathing suit. On-Page optimization. Off-page optimization. Link building. Social media optimization. Local business listings. Manage two blogs dedicated to swimwear fashion industry. SEO Expert at Je T'Aime Bridal Ltd July 2010 - December 2010 (6 months) Taking care of internet marketing and search engine optimization of the websites. Wordpress Associate at Callahan Company April 2010 - August 2010 (5 months) Managing and optimizing several Wordpress based blogs from SEO point of view, search engine friendliness and user friendliness. Twitter Manager at spinTOUCH Inc. March 2010 - June 2010 (4 months) spinTouch is an entertainment company which provides interactive entertainment solutions for clubs, hotels, bars, parties, restaurants, and shows. Responsibilities at spinTOUCH included managing of multiple Twitter campaigns for the company and its products. Senior SEO Analyst at The SaaSlabs Inc January 2010 - June 2010 (6 months) SaaSlabs is the technology leader in enterprise mobility presence solutions. SaaSlabs presence mobility platform offers rapid deployments, greater returns, higher customer and user satisfaction, and a longer lifespan over any other competing solution. Page9 • Managing all the running and upcoming campaigns of The SaaSlabs Inc. • Managing a team of SEO Analysts, designers, developers and content writers. • Designing and implementation of SEO and Social Media Strategies. SEM Executive at eTechnologien December 2009 - April 2010 (5 months) eTechnologien is a London, UK based IT Solutions company specializing in Web Design, Web Development, eCommerce, Search engine Optimization, Search Engine Marketing, Social Media Optimization and Marketing, Branding, Corporate Identity, Enterprise solutions including ERP, CRM and Portal Management. • Head of the marketing team • Developing and implementing internet marketing strategies • Developing and managing the strategies for; 1- PPC campaigns and managing the campaigns 2- Search Engine Optimization 3- Search Engine Marketing 4- Social Media Marketing SEO Manager at LiveAdmins LLC November 2008 - January 2010 (1 year 3 months) LiveAdmins LLC is a Chicago based company pioneered in providing live chat support services. It provides high quality services like live customer services, live operators and live assistance to execute business processes over the Internet. • Developed, implemented and managed online strategies with the help of teams of programmers, developers, designers, and business development managers. • Provided SEO Services like link-building and social media optimization for the clients and the company. • Designed link building strategy; included building supporting sites/blogs to link back to the conversion domain. • Managed keyword research/analysis & on-page optimization for the company and clients. • Designed social media strategy and action plan for clients. • Developed brand management strategy for the company. • Managed Twitter campaign for 9 Twitter accounts of different clients simultaneously. • Managed PPC Campaign for the company. • Article, press release, directory and search engine submissions. Staff Reporter at Daily Pakistan April 2007 - January 2009 (1 year 10 months) Daily Pakistan is a renowned Urdu daily newspaper which is regularly published from Lahore, Karachi, Islamabad, Peshawar and Multan. Page10 • Managed reporting for Commerce beat and Education beat for two years. • Published featured stories on different social and economical issues. • Did photography for my own featured stories. Data Entry Operator at TOYOTA WALTON MOTORS 2006 - 2006 (less than a year) IT Consultanting and maintenance of customer database. Honors and Awards Recommendation from Neil Patel for SEO & PPC Neil Patel February 2013 A company running an online apparel store for kids in New York contacted us for Consultancy on SEO & PPC Campaigns for their website. They have a SEO company working on their website in India but their rankings have dropped after Google algo updates. They were looking for consultancy on what's needed in SEO to get the rankings back and PPC optimization. They contacted Neil Patel for help and Neil recommended us for the job. Neil is one of the leading authorities in SEO Consultancy with experience in improving rankings for the companies like Microsoft, Tech Crunch, Amazon, HP, VM Ware and a lot others. Read more about him at http://NeilPatel.com/ You don't get recommended by the likes of Neil Patel without any reason. This is a testimony to the quality of Online Marketing Consultancy & Services we provide at Internet Marketing Pakistan™. We strive to provide the best & ethical online marketing consultancy & services to our valued clients. If you need help with anything in Online Marketing, contact us at http://internetmarketing.pk/contact/. Projects Digital Marketing Manager - Distility April 2012 to September 2012 Members:Usman Latif, Axle Davids Marketing consultancy for one of their client. Helped them move the website to Wordpress, SEO optimized everything, on-page optimized the whole website, made the site search friendly and implemented redirection for old website pages to new website pages. Inbound Marketing for NTG Group August 2013 to Present Members:Usman Latif, Habibullah Khan Page11 NTG group is the largest technology group in Saudi Arabia and one of the largest and fastest growing in the Middle East. Used inbound marketing to successfully launch two projects for the billion dollar NTG group. We used specifically created world class content, optimized it using SEO and pushed it through responsive digital and interactive moderated social media channels for a complete B2B digital media solution for their companies based out of UAE and Pakistan. Digital Marketing for InfoTech Group June 2014 to Present Members:Usman Latif, Habibullah Khan InfoTech group headquartered out of Singapore is a world leader in Capital Market products. A technology multinational with a complex array of systems integration solutions and in house B2B products we are rebooting their entire digital media portfolio. Fully responsive website and re-launched social media channels are complemented with in depth on site/ off site whitehat SEO. On the roadmap is the use of SEO and location based/ reputation marketing to lead their push into Latin America and Middle East Africa. Inbound Marketing for a Confidential client March 2014 to Present Members:Usman Latif Working with a confidential client to support their B2B technology services business expansion across emerging markets like Asia and Middle East Africa. At the heart of this support is using keywords research to generate and optimize specific content for targeted products and territories to create top of mind branding as well as create specific sales leads using inbound marketing principles. We are turning their digital and social assets into a sales funnel as well as a highly responsive customer services channel. Inbound Marketing Consulting for Decipher Digital Marketing January 2014 to Present Members:Usman Latif, Ali Chaudhry, Ahmed Zaidi Decipher Digital Marketing is a full service digital marketing agency in New York. They believe in a full 360º solution including marketing, advertising, content, social, inbound and analytics. We have been managing Inbound Marketing, digital marketing, SEO, and strategy work for their clients. Digital Marketing & Web Development for MICRO-VAL Lab Technologies November 2013 to Present Members:Usman Latif, Dr. Adnan Jabbar Chaudhry, Khalid Kasury MICRO-VAL Lab Technologies™ brings together consultancy and services into solutions that solve your Laboratories standardization and technical issues for organizations around the Middle East. Project managed the full rebranding of MICRO-VAL Lab Technologies from the start. We have been working on the design, web development, web hosting, domains, SEO, PPC, Email Marketing and Inbound Marketing consulting for the MICRO-VAL website. Digital Marketing Consultancy - Checkpoint1 Apparel Corp June 2011 to August 2012 Members:Usman Latif, Jeff McCormack Page12 Checkpoint 1 Apparel Corp is an online apparel marketing company with 8 different online stores and over 200 domain names/websites. At Checkpoint 1, we have been providing Online Marketing consultancy and services including SEO, Paid Marketing via Ads on Google AdWords and Bing AdCenter, Web Analytics analysis and optimziation, Keyword Research, Marketing Analysis and Competitive research. Internet Marketing Consultancy - AlRug.com March 2012 to March 2013 Members:Usman Latif, Yasir Hussain Sheikh Alrug.com offers a comprehensive handpicked selection of handmade Persian and Oriental rugs, carpets and Kilims for home and office's decorating needs. It offers high-quality hand knotted rugs at discounted rates and delivers them to your doorstep around the world. Al Rug chose Internet Marketing Pakistan™ as their Online Marketing partner. We provide Online Marketing Consultancy and services including SEO to AlRug.com. Internet Marketing Consultancy - Lead Logic November 2012 to June 2013 Members:Usman Latif Providing Online Marketing consultancy for all of their web properties in UK. They are a lead gen company and own a lot of web properties in different niches. Heading their online marketing and promotion. Internet Marketing Consultancy for Achilles Medical April 2012 to March 2013 Members:Usman Latif Achilles Medical is in Sports Medical industry and they provide Braces for Ankles, Wrists, Knees, and other products related to fractures in sports. The responsibilities at Achilles Medical is to take car of their online marketing needs including launching of their new products, marketing the products online, SEO of the site, managing their Google AdWords account, Web Analytics, consultancy for their blog launch, creating strategy for content marketing via blog, guides, ebooks and guest blogging. It also includes analysing competition, market analysis and then creating marketing plans for the low performing products. Online Marketing & SEO for Vital Chemical Pty Ltd April 2012 to April 2013 Members:Usman Latif Vital Chemical is a solutions-based company specialising in the management of dust, rust, earth or water efficiently and often at a significant saving in cost. Instead of taking a one-size-fits-all approach, Vital Chemical formulates tailor-made solutions to give clients exactly what they require, within specific timeframes and at reasonable cost. Page13 The responsibilities at Vital Chemical is to take care of their Online Marketing, Online Presence and SEO for their website. Online Marketing & SEO for Mitara Empressa April 2012 to April 2013 Members:Usman Latif Mitara provides a fully integrated communication and design service to Australian and international mineral resources companies and government departments. With their extensive background in mineral resources, they have the experience and expertise to provide a broad range of communication and public relations services that are relevant, practical and target the bottom line. I am providing Online Marketing Consultancy with SEO services for them. It also includes Keyword Research, Competitive Analysis and Web Analytics. AdWords Specialist - Patina Marketing, Inc. November 2012 to December 2012 Members:Usman Latif, Namita Rao Patel, Roy Hildestad Provided consultancy for one of their clients. Helped in designing PPC Campaigns, researched keywords, optimized the account and provided recommendations on landing pages. PPC Audit - Patina Marketing, Inc. October 2012 to November 2012 Members:Usman Latif, Namita Rao Patel, Roy Hildestad Audited PPC campaign for a big client having thousands of keywords and a lot of ads. The account was a mess. Helped in pointing out flaws and problems in the account and provided recommendations on improvements. Technical SEO Analyst - Patina Marketing, Inc. May 2012 to September 2012 Members:Usman Latif, Namita Rao Patel SEO Consultancy for one of their clients. Internet Marketing Consultant - Quick and Fit March 2012 to August 2012 Members:Usman Latif, Ayla Skye Quick and Fit is located in San Diego, California and is dedicated to showing you how to get that slim and sexy figure by making your favorite meals at home. Whether you want to lose weight, maintain your weight, or tone up and build muscle, the foods you eat play a major role in helping you shape your body.The secret to making great food that is good for you is simple healthier substitutions and knowing the right product choices. At Quick and Fit, I managed their online marketing, creating of their new website, launch preparation of their ebook, manage their paid marketing including Google AdWords, consultancy on blogging and Web Analytics. Page14 SEO Analysis for Take 1 Transcription June 2011 to July 2011 Members:Usman Latif Take1 specialises in time-coded transcripts, post production scripts and translations. They have been delivering quality scripts to the TV and film industry since 1995. They needed to review their website and how it is performing in the search engines. A comprehensive SEO Analysis was done and the site was optimized for search friendliness. A set of other recommendations were sent with the report for continuous optimization of the site. SEO Analysis & Optimization - Raw Jam Ltd May 2011 to June 2011 Members:Usman Latif Raw Jam Ltd is a Design & Communication company in UK. For companies looking for a Rich Internet Application, a better way to communicate or an Interactive Website to attract new visitors, Raw Jam is well equipped to help them get there. Through the application of technology, they help clients to improve efficiencies and streamline processes, making it easier to communicate. A thorough analysis of the design market in UK was carried out for Raw Jam and their website was analysed for search engine friendliness, current rankings, market competition, possible improvements and a strategy to keep optimizing the site for better search rankings. Senior Market Researcher - Coastal Marketing September 2010 to November 2010 Members:Usman Latif Provided keyword research for their new niche site. Helped them find profitable keywords to target, designed their keyword strategy and optimized their pages for relevant keywords and search engine friendliness. Digital Marketing for SKANS School of Accountancy April 2014 to Present Members:Usman Latif, Altamash Shaheen SKANS School of Accountancy is a premier accountancy college in Pakistan, with its branches in several cities all over the country. SKANS needed help with their Digital Advertisement to increase leads and conversions from their online visitors. We helped them get started on the advertisement and has been managing it since the start. A new website is in the making as well. Digital Marketing for Park Plaza Hotel March 2014 to Present Members:Usman Latif, Suhaib Syed Park Plaza Hotel is a luxury hotel in Lahore with affordable prices and over 80% of occupancy on average. We helped Park Plaza with their Digital Advertising spend. We are also working on their new website, integration of their hotel management system with the website, SEO, and PPC. Digital Marketing for ninthd Page15 December 2013 to June 2014 Members:Usman Latif, SAJJEED ASLAM, FCA ninthd offers best in class workforce development courses with international certifications and worldwide employment opportunities. We created the marketing strategy, setup the social media and other online channels and trained the team to manage the marketing in-house. Volunteer Experience Video Transcriber at Universal Subtitles (amara) September 2011 - Present Video Transcription is my new hobby and I like transcribing interesting videos. I don't only transcribe videos, I translate English transcription videos in Urdu. Whether it be an educational video or a song. When I like it, I try to transcribe & translate it. My video translcription profile is below; http://www.universalsubtitles.org/en/profiles/profile/usmanlatif/ Founder, MapGive Pakistan at MapGive August 2015 - Present Founded the MapGive Paksitan community to play an active role in the humanitarian relief efforts through mapping, around the globe. MapGive is an initiative by U.S. Department of State. More information can be found at; http://mapgive.state.gov/ Map Maker at Google June 2008 - Present I've been mapping Pakistan and the world on Google Map Maker. I map new places, edit existing ones for better quality, add information on maps, translate the names in Urdu for better localization and rendering in Urdu language, help others getting started on mapping and solving problems related to mapping. Urdu Translator at Google January 2009 - Present Translation is my hobby and I translate Google products in Urdu so that they are available in Urdu language. A lot of Google products have been launched in Urdu language and I hope more will be launched soon. Another reason I use Google for translation as the more translation we do, the tool gets more intelligent and suggest better translations for English words and sentences. This is helpful as anyone can use Google Translate tool to help translate their documents, websites or anything. Urdu Translator at Twitter January 2012 - Present Twitter has been launched in Urdu language. I helped translate a bit of Twitter in Urdu. In fact, I was one of those who compelled Twitter to provide support for Urdu language. Urdu Translator at Facebook Page16 January 2011 - Present I help translate Facebook in Urdu language. I add new strings, rate already added strings and discuss conflicting translations with the community. Founder at Digital Marketing Enthusiasts June 2014 - Present Founded the Digital Marketing Enthusiasts community to bring together all the entrepreneurs, doing or needing digital marketing, on one platform and have them discuss opportunities and issues together. Join us at; http://www.meetup.com/Digital-Marketing-Enthusiasts/ Google Map Maker Advocate at Google February 2012 - July 2015 Map Maker Advocate are Goggle's mapping community leaders. The advocates earn this title based on their technical abilities, such as number of Map Maker contributions (both edits and reviews), and demonstrations of leadership, such as hosting mapping events and being active on the forums. More abut Google Map Maker Advocates can be found here; https://sites.google.com/site/mapyourworldcommunity/advocates Google Map Maker Regional Expert Reviewer at Google October 2011 - July 2015 Regional Expert Reviewer (RER) program by Google Map Maker gives distinguished mappers increased reviewing capabilities within their state, country, or region of expertise around the world. RERs earn their appointed positions by making an impressive number of high quality contributions to Google’s base map, and by actively participating with Google and other mappers on Map Your World discussion forums. Much as Google reviewers are differentiated by a ‘G’ icon next to their username in Google Map Maker, you can recognize a Regional Expert Reviewer by an ‘R’ icon next to his or her username when they review your edits. I got appointed as RER for Pakistan and continue to serve the cause and foster the communities. GBG Trainer at Google February 2014 - Present As a GBG trainer, I help deliver business, technical, and entrepreneurial content to Google Business Group (GBG) and Women on Web (WoW) communities. GBG Trainers serve as expert resources for their communities. They work with GBG Managers to deliver trainings to the Google facilitated train-the-trainer series. Page17 Certifications Introduction to Marketing Coursera Verified Certificates License 9ZZG7T8JEB May 2015 Better Leader, Richer Life Coursera Verified Certificates License XFEDGVBTPU April 2015 Digital Analytics Fundamentals Google Analytics Academy October 2013 Search Engine Optimization Consultant oDesk License- April 2010 Social Media Marketing Consultant oDesk License- June 2010 Internet Marketing Consultant oDesk License- September 2010 English Spelling (U.S. Version) Professional oDesk License- May 2010 Courses Master, Communication Studies University of the Punjab, Lahore Print Media Theory & Research Public Relations Intro to Mass Communication Certificate, Video Production South Asian Media School, SAFMA Video Production Education South Asian Media School, SAFMA Certificate, Video Production, 2008 - 2008 Activities and Societies: Concept Making Script Writing Camera Operating Lights Video Shooting Video Editing Post Production Video Effects Publishing On-Air University of the Punjab, Lahore Master, Communication Studies, 2006 - 2008 Activities and Societies: News Writing, Communication Skills, Institute's Magazine, Institute's Website, Youth Club Member Video Production Lab Member University of the Punjab, Lahore Bachelor of Arts (B.A.), Journalism, 2004 - 2006 Languages English (Full professional proficiency) Page18 Urdu (Full professional proficiency) Interests Blogging, Internet, IT, Technology, New Media, Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Email Marketing, Gadgets, Search Engines, Social Media, Web 2.0 Page19 Usman Latif Marcom Technologist, Journalist, Humanitarian | Consulting: Digital Marketing, Inbound Marketing, Growth Hacking- 2 people have recommended Usman "Usman has worked with Distility for many years now. There are many reasons to recommend him. He is trusted. He is highly accountable. He is very smart. He is continuously learning about the latest strategies and tactics in the marketing space. He is simply great!" — Axle Davids, Brand Strategist and Creative Director, Distility Branding, managed Usman at Distility "I really feel honor that I recommends Usman Latif who is intelligent, intellectual, caring, positive minded. Beside this he is also a very thriving professional with strong moral and professional values. He always managed his affairs (Study, personal life and professional life) in result oriented manner. I am really impressed with his practical and analytic approach toward problems and strategies to design and develop the system considering structural needs and implementation of professional knowledge. I have seen him under huge pressure situations and have seen him overcome them with ease. He has strong leadership abilities and has the quality to motivate people he works with. Good innovative skills and understanding of the market, he has helped to build a high quality product line in an emerging technology market. He is a dedicated individual and thus far his performances have been exemplary. In team, he has proven to be a take-charge person who is able to successfully develop plans and implement them. He has successfully demonstrated technical abilities in his field. He has very good educational back-ground and has proven this by his work. It is for these reasons that I offer high recommendations for Usman without reservation. Usman Latif suggestions helped always in shape a new vision and have led to the complete transformation of the organization. He's professional, courteous and quick to respond. Usman has been a constant inspiration. It has been a distinct pleasure. I wish him the absolute best" — SEHRISH NAEEM, CEO | Founder, LaSeraph, was with another company when working with Usman at Internet Marketing Pakistan™ Contact Usman on LinkedIn Page20