VALERIU S. POPESCU
DIGITAL MARKETING PROFESSIONAL
#14 Gradinari, 700390, Iasi, Romania
Cell: -; Email:-www.ValPopescu.com
Digital Marketing Professional offering over 16 years of progressive experience, translating online marketing
strategies into revenue and e-business growth.
Well organized with close attention to details. Able to manage multiple projects and reach deadlines. Ability
to think outside the box, identify problems and implement innovative solutions. Collaborative team player
with enthusiasm for emerging ideas on the internet marketing landscape.
SPECIALTIES
Inbound Marketing, SEO, Social Marketing, PPC, Web Analysis, Affiliate Marketing,
Lean Startup (Growth Hacking), Joint Venture Deals, Competitive Research, Email
Marketing, Content Creation and Curation, Marketing Automation, Product
Development, Video Marketing, Website Management and Design
TECHNICAL SKILLS
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Advanced PC user, including all Microsoft Office suite programs
Comprehensive knowledge of major social networks like Twitter,
Facebook, LinkedIn, YouTube, Google+
Marketing intelligence/research tools such as Market Samurai,
Buzzstream, SimilarWeb, Think with Google, and others
Social media management apps including Hootsuite, Tweetdeck, Buffer
SEO tools including Google/Bing Webmaster, SEMRush, Ahref, Screaming
Frog, Raven Tools, Majestic SEO, Moz, SEO PowerSuite
CMS platforms like WordPress, Blogger, and Joomla
WORK EXPERIENCE
Self-employed
1999 – Present
WEBSITE OWNER - www.internetmarketingprofitscenter.com
Start my first online venture, build a website and promote affiliate programs.
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Trada Inc. Boulder, CO,
USA
2013 - 2015
Continuously test and redesign the website
Updating and optimizing content for website and blog with copy,
graphics, multimedia, and social media
Performing on-site and off-site search engine optimization tasks
Creating an inbound digital marketing strategy
Managing design, customer segmentation, messaging and analytics for
email marketing campaigns
Analyzing website activity using analytics and other reporting tools
Increasing web traffic by 27% (average)
Reducing annual operating expenses by over 10%
PPC OPTIMIZER
Trada Inc. was a large community of certified online ad experts working together
on advertisers paid search campaigns (AdWords, Bing - $10k budget). As a PPC
Optimizer (freelancer), the job includes:
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Site audits and recommendations
Client competitor analysis
Strategy development and testing
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Self-employed
2010 – 2013
WEBSITE OWNER - www.helpalocalbusiness.com
Kickoff digital marketing consulting services to local business owners (US, Canada,
Romania) under a new website.
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Conducting marketing research for each client and identifying industry
trends and business opportunities
Performing search engine optimization audits and deliver full reports
Creating and optimizing business listing on vertical and local SE’s
Generating innovative ideas for improving on-page and off-page
optimization for websites and blogs
Spearheading new social media programs and develop social media
processes, calendaring, and marketing programs
Increasing traffic through natural search by an average of over 30%
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Self-employed
2006 - 2010
WEBSITE OWNER - www.partnerinprofits.com
Wrote my first home study course, rebranded later as Partner In Profits. It was
teaching people how to attract more joint venture partners using social media
marketing strategies.
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Setup successful joint venture deals with more than 30 other e-business
owners to promote the course
Building an affiliate program from scratch that generates an increase of
32% in sales
Managing pay-per-click campaigns and search engine optimization
activities to attract more traffic
Pulling together email, social media, advertising, promotional giveaways,
and special landing pages, targeting new customer segments
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National Road
Unit
1994 – 2006
Keyword research and bid management
Building ad groups and write ads
Generate maximum ROI and minimize CPA
Identify new opportunities for campaign growth
MECHANICAL ENGINEER
Since 1998 act as a full-time Mechanical Chief Engineer. In late of 1999, I start to
build my first website and begin the online venture.
EDUCATION
Technical University Gh. Asachi Iasi (TUIASI)
1990 – 1995
Get a Master degree in Mechanics.
ENHANCED PROFESSIONAL STUDIES
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Google AdWords Search, Google Analytics Certifications -)
Bing Ads Certification -)
Hubspot Inbound Certification -)
How to Build a Startup: The Lean LaunchPad - Steve Blank (2014)
Market Research - Earners Classroom (2014)
Gamification - professor Kevin Werbach, The Wharton School University of
Pennsylvania (2012)
Certified Joint Venture Dealer and Elite Member of Jay Abraham's exclusive
Deal Maker Society (2008)
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