Vandana Makharia
177, Shri Gopal Nagar, Gopalpura Byepass – Jaipur 19 -
DOB: June 16th, 1983 -
PROFILE
7 years of dedicated & well rounded forte in the field of creating and marketing websites across platforms.
A web enthusiast with excellent knowledge of Social Media, Search Engines, SEO and Content Marketing.
Excellent English written and oral communication skills. Established Content Writer.
Entrepreneurial & strategic outlook with overall 11 years of work experience in varied fields from International Business, Hardcore Sales to Start ups and NGO’s.
PROFESSIONAL EXPERIENCE
Freelance Consultant Since August 2014
Successfully running need base social media (FB & Twitter) accounts for the Jaipur City and online clothes marketing.
Created brochures, linecards, folder covers, visiting cards and invites including content and graphic design.
A resume consultant, reviewed and created resumes for clients as well as linkedin profiles.
Website consultant – Reviewed, created content, and guided Websites on their design and SEO.
Part-time work with previous employer (smartsign) for 6 months.
SMARTSIGN DESIGNS PVT LTD (www.SmartSign.com) Dec 2010 – November 2012
Ecommerce Manager
US based SmartSign group is one of the Top 500 e-tailers with more than 40 ecommerce sites catering to B2B & B2C.
Social Media
Assisting US team with research and suggestions on social media campaigns.
Supervising twitter, facebook accounts across multiple domains.
Content Marketing
Created high quality informative, research based articles for company websites.
Supervised a team of content writers for product sales copies, blogs, PR’s and social media.
Proof-reading, reviewing and editing all written content.
Search Engine Optimization
Overseeing on-page optimization across sites.
Help sites adapt to changing Google algorithms, contesting penalties.
Keeping track of competition, using various tools like brightedge, seomoz, majestic, raven, IBP to monitor.
Link building activities especially for high PR sites.
Analytics
Generating various reports to monitor performance using online tools, internal data, GWT & Analytics
INET INDIA SOLUTIONS PVT LTD ( www.InetIndia.com ) Sept 09 – Nov 2010
Interactive Marketing Manager
Social Media Management (SMM, SMO)
Implemented, designed & managed Company Blogs, Twitter, Facebook, Youtube Pages for more then 6 brands online.
Internet Marketing
Responsible for Article Marketing, PR Releases, Forums, SEO, Editorial & Proofreading, Newsletter Management with aim of direct and organic search traffic to sites.
Product Development
Worked on language & content development, site conceptualization, wireframes & designs, testing & reviewal for various modules and sites – Hands on work experience with Designers & Vendors.
Key Achievements:
-Established Content Writer with more then 8061+ combined views on Ezines, Ehow & Articlebase.
-Initiated & streamlined a Social Media Structure for multiple websites, single handedly managed everything.
PATRIKA GROUP One of the Largest Media Houses in India (www.Patrika.com) Dec 07 – Oct 08
Manager : Marketing & Partnerships - Patrika Online
Worked on Launch of Patrika’s National News Website (www.patrika.com)
Internal coordination between various verticals - Television, Radio, Outdoor Media, Print, Design.
Generated and circulated news and public relation articles to be spread over Internet.
Initiated and managed external communication with AFaq’s, Exchange4Media, Capital Online & Indiatimes.
Media Planning for the Launch.
Internet Marketing
Completely supervised the SEO activities managing a team, Blogging, Link building, Driving traffic & Viral Marketing.
Managed brand identity on internet for the site.
Advertising networks management (SEM) – Google Adwords Campaign Management.
Sales and Marketing
Built Systems and Tools for Marketing: Rate Card, Presentations, CD’s.
Directly Targeted potential Advertisers for the site and revival of previous clientele.
Product Development: Content Conceptualization, Idea Generation, Site Review
Ideated NRI Page, Worked on Shaadi.patrika.com
Continuous Web Page(s) design reviewal and improvement with help of Technical team.
Monitoring the sites progress through vigilance and statistical analysis of server data.
Key Achivements:
Successful in getting Advertiser to the site within 20 Days of Launch.
Successful coordination and organisation of Launch Activity on Deadline.
Advertising, PR & Social Media : Gray Matter Infotech Internet Startup of Patrika Group (www.YoMacha.com)
Providing Start up support for initial day. Planning and reviewal.
Developing content for the website; System generated emails, weekly newsletters, webpages.
Public relations: Cultivating relationship with Bloggerss, media people, websites to promote YoMacha.
Internet Marketing: Social networking sites for traffic, Managing online Advertiser Networks, SEO, Link Building
Maintaining /writing blog(s) content and related activities.
Key Achievements:
Successful Optimization of Site in one and half months from launch.
Articles in Hindustan Times Mumbai and Just Jaipur due to PR efforts.
DLF LTD. (Head office New Delhi) India’s largest Real Estate Developer (www.dlf.in) Mar 07 - Sept 07
Management Trainee - Residential Marketing
Sale of high end, premium residential property worth crores in DELHI NCR.
Coordinating and motivating the huge base of DLF’s sales organiser (agents) team to generate sale.
Research on potential sectors like Art, Media, Lifestyle for focused approach and feasibilty.
Generating leads and prospects from High Net Worth Individuals.
Identifying and inducting Sales Organisers from India and overseas.
Collating various mailing and promotional activities.
Key Acheivements:
Generated leads amongst HNI clientele from Delhi NCR & Rajasthan Sector.
Inducting first time ever International sales organisers from UK & Dubai.
EDUCATION
2005 – 2007 Masters in Business Administration – Marketing (Regular MBA); ICFAI Business School Gurgaon
2001 – 2004 Bachelor of Commerce (Honors); International College for Girls, Jaipur
1989 – 2001 Primary & High School; M.G.D Girls School, Jaipur
INTERESTS
Social Media & Blogging, Reading, Vipassana, Sudoku, Graphology, Movies
