Veda Roy

VEDA JACQUELINE FLORA ROY https://www.linkedin.com/in/veda-roy/ Client Servicing • Corporate Communications • Branding • Project Management EDUCATIO Master of Business Administration (current) September 2021 (expected) John Molson School of Business, Quebec, Canada • Marketing & Sponsorship Organizer of the MBA International Case Competition 2020. • Developed high-level yearly content strategy for Facebook, Instagram, and LinkedIn; curated campaigns and newsletters highlighting different competition stakeholders; supervised the development of a brand guide and campaign designs Bachelor of Commerce, Finance- Christ University, Karnataka, India • Graduated First Class (75% or 3.48/4 CGPA) • Cultural Merit Scholarship for exceeding performance in extra-curricular activities (among top 20 in a deanery) WORK EXPERIENCE Client Services Intern BAM Strategy, Quebec, Canada May 2020 – Present • Handles consumer brands like Durex, NIVEA, Aquaphor, Elastoplast, Enfamil and PepsiCo • Develops newsletters (NLs) and Eblasts via Salesforce MC for several NIVEA and Enfamil campaigns. Built performance reports post-NL launch and assessed overall delivery/open/drop off rates, and click activities • Develops/ updates product pages, website content for Beiersdorf brands (NIVEA, Aquaphor, Elastoplast) via Sitecore and PepsiCo via Drupal; troubleshoots platform issues via JIRA • Responsible for end-to-end contest registration and reporting for Durex with the RACJ • Oversaw internal website content audits for NIVEA CA • Supervises content creation for new/relaunched NIVEA brands 2021(45 products- Face, Shower, Deo categories) • Develops project timelines and secures resources as per schedules, monitors hours charged v/s actuals and highlights budget discrepancies (if any) Account Manager Social Panga (Higa Digital Pvt. Ltd.), Karnataka, India April 2018 – July 2019 Incepted in 2014, Social Panga is a digital marketing start-up handling client of various verticals in 3 major Indian cities • Account Supervisor for corporate branding activities of AB InBev: o Oversaw development and branding of ‘The Golden Tap’ awards- an internal reward and recognition program. Develop a brand-themed concept and drove engagement with mailers, social media posts and dedicated microsite • Oversaw social media communications for Manipal Health Enterprises (part of Manipal Education and Medical Group): o Developed geo-specific campaigns highlighting specialty doctors, treatments available and hospital facilities • Strategized and delivered a topical campaign related to FIFA 18’ for PayTM (No.1 mobile payment app in India): o Created social media posts highlighting significant moments from matches and aligned them with the app’s utilities. Garnered over 2M impressions across Facebook, Instagram and Twitter • POC (operations) for Autodesk (JAN 19’- USD 2.57B): o Coordinated operations for Autodesk University 2018 (‘the design conference of the year’) and delivered social media campaigns through posts, mailers and videos. • Account Manager of AVT Beverages, premium CPG player in south India: o Operational point-of-contact for all activities: responsible for acquiring briefs, creation of collaterals, and undertaking posting schedules o Supervised a team of internal stakeholders (designers, copywriters and SEM specialists) to execute multiple campaigns using brand offerings and topical content. Follower activity (60 days post launch)- 33K on Facebook o Coordinated in revamping the design and development of the brand’s website Project Manager- Account Management McCann Erickson, Karnataka, India June 2017- January 2018 McCann Erickson is a century old global advertising agency with offices in 120 countries. • Project manager of a pilot team assigned to create a brand image for Qualcomm (NASDAQ: QCOM) in India: o Sole operational point of contact for all branding activities for the Qualcomm campaign worth ~CAD 200K o Conducted researches to understand the position of smartphones and 5G in India and their scope for growth o Supervised ideation of a brand film pertaining to smartphone usage in India- conducted in-depth research of local consumer nuances with smartphones and developed a mosaic-based storyline o Inducted interns by explaining key guidelines and assisted them in performing brand researches • Operational point of contact of a 5-member team that handled branding activities of RedBus (part of Ibibo Group), a national online travel service provider: o Devised print and digital branding activities by analyzing publishers and delivering thematic designs o Co-coordinated with client, production houses and creative teams, to launch two product-based films Advanced Assurance Associate- Wealth & Asset Management October 2015- February 2016 Assurance Associate- Wealth & Asset Management November 2014- September 2015 Ernst & Young, Karnataka, India • Analyzed the performance of mutual funds and provided necessary updates to relevant teams in case of discrepancies –created tracker sheets that reduced testing time for fund procedures by 25% • Supervised a 10-member team to conduct a pilot survey assessing overall adherence to communication protocols- surveyed 700 people across India offices • Streamlined testing processes for compliance-related activities- reduced employee turnaround time by 20% cumulatively and commended for exceptional work performed at a junior level for compliance tasks CAREER RELATED SKILLS • • • CRM- Salesforce Marketing Cloud CMS- Sitecore, WordPress (Basic) and Drupal (Basic) Microsoft Office applications – Outlook, Excel, Word and PowerPoint EXTRA-CURRICULAR ACTIVITIES John Moslon School of Business, Quebec, Canada • 1st place winner of the ICOP case competition. Created a sustainable and strategic engagement plan for students and alumni of the Asante Africa Foundation • 3rd place winner (Masters category-12 teams) for Concours KGP, 2019 (in association with PMI, Montreal). Leveraged project management concepts and created a workflow method to launch a specialized gardening product. • Top 10 of 290+ teams for Creative Shock 2020. Created a marketing strategy and pitch video for a specialized apparel brand that caters to children with T1D. ACTIVITIES AND INTERESTS • • Theatre and Drama Cultural coordinator of the EY Canadian team- involved in understanding team morale and conducting cultural events geared towards increasing employee spirit