VEDRAN LEDER
PERFORMANCE ADVERTIZING SPECIALIST
MASTER OF PSYCHOLOGY
EDUCATION-
ABOUT ME
Udacity
Marketing Analytics
Nanodegree
Product Manager
Nanodegree
2018
Google AdWords
Nanodegree
2017
Digital Marketing
Nanodegree
2017
Open University Algebra
Digital Marketing
Specialist
-
Faculty of Philosophy
Osijek
Master of Psychology
I'm a Psychologist who continued career in a
field of Digital Marketing. More exactly, I'm
specialized in Performance Advertising.
My ongoing mission is to stay at the cutting
edge of paid advertising and analytics skills.
Currently I'm focused on B2B lead
generation and finding ways to decrease
CAC.
CONTACT ME
--@Vedran_Leder
in/vedran-leder/
https://www.stemlittleexplorers.com
WORK EXPERIENCE
SKILLS
2018 - Today
Google Ads
Bing Ads
2018 - Today
Mediatoolkit
Performance Advertising
Specialist
Udacity
Independent contractor
(Digital Marketing mentor)
2017 - 2019
Fiverr
Paid Advertising Freelancer
2017 - 2018
Athos Group
Performance Advertising
Specialist
2012 - 2017
Over four years of
work experience as a
psychologist
Facebook AdManager
Google Analytics
LinkedIn Campaign Manager
Email Marketing
Soft Skills
Other PPC Channels: Twitter Ads, Sklik,
Yahoo Gemini, Quora Ads, Yandex Direct,
ExoClick, Taboola, WingoAds, Midas
COURSES AND CERTIFICATES
Google Ads Certified
Bing Ads - Accredited Professional
Google Analytics Certified
OTHER SKILLS (AND
SKILLS IN PROGRESS)
Hubspot - Inbound Marketing Certification
WordPress
SEO
Hubspot - Email Marketing Certification
Google Optimize
General Assembly - Digital Marketing
Level 1 Credential
Google Tag Manager
Google Partner
HTML
Google Data Studio
CSS
Google Web Designer
LANGUAGES
EXTRA ACHIEVEMENTS
English
Top 10 DMND Challenge
Croatian
Scientific papers at Academia
German
Czech
Web page STEM Little Explorers
PROFESSIONAL ACHIEVEMENTS
B2C
Managing Paid Advertising budget of $100 000/month
Starting Email marketing campaigns with an average ROAS of 131
Increased Revenue in two Countries by 200% and 400% on average
Implementing Conversion tracking method without "Thank You" page using GTM which reduced
time on campaign optimization by more than 6 times
Constantly reaching Marketing goals of 600% ROAS
Increasing CTR in search campaigns by more than 5%
Improving analytics reporting for better strategies and decision making.
B2B - SAAS
Scaling of paid channels by X3 while maintaining the CPA and Lead -> Qualified Lead percentage the
same.
Find a solution for accurate tracking of attribution for qualified lead across CRM, advertising
channels and other integrated systems.
Managed to decrease the Cost per Qualified Lead by 30% on average.
Increased Keyword Quality score, CTR and reduced CPA.
Starting a new profitable paid advertising channel.
Currently helping in optimizing 8 different clients SaaS accounts as an independent contractor.
