Curriculum vitae
PERSONAL INFORMATION
Veranika Novik
Lisbon (Portugal)
--Sex Female | Date of birth 10/02/1990 | Nationality Belarus
WORK EXPERIENCE
Feb 2017–Present
Digital Marketing Manager
Clarity - Digital Marketing Agency (Portugal)
▪ Google Ads campaigns: creation and maintenance;
▪ Creation of landing pages in WordPress;
▪ SEO audits for clients' websites;
▪ Extensive keyword research with mapping to the website structure;
▪ Digital marketing strategy creation;
▪ Social Media Marketing (SMM);
▪ Facebook & Instagram Ads campaigns: creation and maintenance;
▪ Google Tag Manager containers management.
Business or sector Marketing
14 Sep 2016–Oct 2018
Digital Marketing Specialist
Mestre Raposa, Loulé (Portugal)
▪ Digital Marketing Strategy;
▪ Managing the mestreraposa.fr (separate website for the French market) from the moment of
creation;
▪ Analytics of website and social media data;
▪ Search Engine Optimization (SEO): from keyword research to implementation;
▪ Social Media Marketing (SMM), administration of several corporate pages;
▪ Google Ads and Facebook advertising campaigns' management;
▪ Improving the usability, content and conversion of the website;
▪ Measuring and reporting on the performance of all digital marketing campaigns.
Business or sector Construction
Mar 2015–Oct 2016
Interpreter (Russian-Portuguese)
Freelance
Technical and business translation.
2 Jan 2013–1 Apr 2013
Marketing assistant (Internship)
Satio Group, Minsk (Belarus)
http://eng.satio.by
▪ Organizing of International territorial marketing and branding Festival "OPEN";
▪ Organization of corporate education events;
▪ Social networking (Facebook, LinkedIn, Vkontakte,Skype,Twitter, etc.);
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Curriculum vitae
Veranika Novik
▪ Collecting data for the field research through Computer Assisted Telephone Interview.
Business or sector Marketing
Sep 2012–Sep 2013
President of the General Assembly
Model United Nations, Minsk (Belarus)
▪ Operational planning;
▪ Preparation of the agenda for the Assemblies;
▪ Recruitment,education and training of the members;
▪ Managing of 5 different teams (all in all 10 people);
▪ Organization of 2 international conferences;
▪ Monitoring and correction of the team processes.
Business or sector Non-profit organization
1 Oct 2008–1 Jun 2013
Interpreter
Belarusian-Dutch company “Klubnika Plants” (Netherlands)
▪ Translation of business agreements, investment plans, ongoing documentation;
▪ Simultaneous interpreting of business appointments.
Business or sector Agriculture and distribution
EDUCATION AND TRAINING
10 Oct 2013–8 Apr 2016
Masters in Marketing
University of Algarve, Faro (Portugal)
▪ Final thesis: "The impact of gender differences on consumer-brand relationships";
▪ Market Analysis;
▪ Consumer's Behavior;
▪ Marketing Communications;
▪ Brand Management and Distribution Channels;
▪ Marketing of Touristic Services and Destinations;
▪ Media Research.
1 Sep 2008–17 Jun 2013
Bachelor's degree in International Economy
Belarusian State University, Minsk (Belarus)
▪ Final thesis: "Brands role in companies promotion to foreign markets";
▪ International Management;
▪ International Marketing;
▪ International Economic Relations;
▪ Public relations;
▪ Japanese language;
▪ Portuguese language.
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Curriculum vitae
Veranika Novik
PERSONAL SKILLS
Mother tongue(s)
Belarussian, Russian
Foreign language(s)
English
Portuguese
UNDERSTANDING
SPEAKING
WRITING
Listening
Reading
Spoken interaction
Spoken production
C1
C2
C1
C1
C1
B2
C1
B2
B2
C1
Levels: A1 and A2: Basic user - B1 and B2: Independent user - C1 and C2: Proficient user
Common European Framework of Reference for Languages
Communication skills
Communication skills are gained through:
▪ Managing several corporate Facebook pages and communication with the clients online;
▪ Participation in international programs. Intercultural communication through Erasmus Mundus
Mobility Program;
▪ Delegate of ESN Algarve Session. Providing information and assistance to international students;
▪ Attendance of Model United Nations conferences (Netherlands, Germany, Russia, Belarus);
▪ Internship at Satio Group. Customers' communication through social networking.
Job-related skills
▪ Managing digital marketing campaign's performance reports and assessing against goals (ROI and
KPIs);
▪ Setting up and managing online advertising campaigns in Google Ads and Facebook;
▪ Completing multiple tasks with favorable results despite deadline pressure;
▪ Attention to details while working with large quantities of data.
Ads Search certified
Google Analytics certified
Google Ads Display certified
Google Ads Mobile certified
Digital skills
▪ Google Analytics;
▪ Google Ads;
▪ Facebook Ads Manager;
▪ Google Search Console;
▪ Google Ads Editor;
▪ Google Tag Manager;
▪ Google Optimize (A/B testing);
▪ WordPress;
▪ Basics of HTML and CSS;
▪ MS Office (Word, Excel, PowerPoint);
▪ Knowledge of both MS Windows and Mac OS systems.
Other skills
▪ Professional singing and dancing;
▪ Piano playing.
ADDITIONAL INFORMATION
Honours and awards
▪ Bachelor's degree diploma with honors at Belarusian State University, June 2013;
▪ Certificate of bilingual translator: Portuguese-Japanese-Russian, June 2013;
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Curriculum vitae
Veranika Novik
▪ Grant of the European Union (Erasmus Mundus Mobility Program), May 2013;
▪ Diploma of the 1st degree in the section of marketing on Scientific Conference of bachelor, master
and PhD students of Belarusian State University, April 2013;
▪ Diploma of the 3rd degree in the section of portuguese language on Scientific Conference of
bachelor, master and PhD students of Belarusian State University, April 2012.
Seminars
▪ Creating effective websites, April 2013;
▪ Organizing e-commerce, April 2013.
Conferences
Model United Nations:
▪ Minsk (Belarus),-;
▪ Leiden (Netherlands),2008;
▪ Saint Petersburg (Russia),2009;
▪ Munich (Germany),2010.
ATTACHMENTS
▪ Google Ads Search certificate.pdf
▪ Google Analytics certificate.pdf
▪ Google Ads Display certificate.pdf
▪ Google Ads Mobile certificate.pdf
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European skills passport
Veranika Novik
Google Ads Search certificate.pdf
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European skills passport
Veranika Novik
Google Analytics certificate.pdf
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European skills passport
Veranika Novik
Google Ads Display certificate.pdf
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European skills passport
Veranika Novik
Google Ads Mobile certificate.pdf
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