Veronika Goncalves

VERONIKA  GONCALVES   Offenbachstr.  5b   81245  München  -   +49  151  400  243  24                             SUMMARY     I  am  experienced  in  marketing  &  sales,  community  management,  social  media,  event   management  and  digital  marketing.  I  have  worked  mainly  in  leisure  &  tourism  industry,   security,  computer  software  and  IT  management  and  consultancy  industry.     I  have  a  broad  international  living  and  working  experience  and  great  awareness  of   multicultural  knowledge.  I  speak  several  different  languages.       During  my  career  I  have  helped  companies  to  enhance  their  business  and  marketing   activities.  I  have  established  social  media  communities,  grown  Twitter  followers  from  0   to  +1000  in  less  than  six  months  and  created  interactive  Facebook  Community,  which   has  grown  to  more  than  700  members  in  1  month.     During  the  last  6  months  of  my  career  I  have  transformed  traditional  sales  operations  to   the  lead  generation  by  email  marketing.       Specialties:  Business  relationships,  Communication,  Social  Media,  Marketing,  Event   Management,  Sales  and  Account  management             SKILLS     Communication   Social  Media   Digital  Marketing   Email  Marketing     Community  Management   Event  Management   Sales   Lead  Generation   Marketing   Customer  Support   Business  Relationship   Sales  Funnel         WORKING  EXPERIENCE     DIGITAL  MARKETING  MANAGER  (freelancer)   Self-­‐employed,  Munich,  Germany   11/2016  –  present     I  help  my  clients  to  establish  their  presence  online.  I  help  to  create  a  digital  platform  for   their  products  as  well  as  profitable  sales  and  marketing  funnels  that  generate  online   revenue.       Moreover,  I´m  responsible  for  improving  the  clients´  social  media  presence,  manage  the   marketing  campaigns  and  community  management       DIGITAL  MARKETING  MANAGER  (freelancer)   Oikosofy,  Munich,  Germany   05/2016  –  10/2016     As  the  company  decided  itself  to  ramp-­‐up  a  new  business  model  –  product,  it  was  the   right  time  for  me  to  shift  my  roles  to  something  I  really  enjoy.         I  help  Oikosofy  to  establish  digital  platform  and  profitable  funnels  of  online  products.     I  am  responsible  for  building  and  optimizing  marketing  funnels.  This  work  involves   exploring  customers’  needs,  building  landing  pages,  running  email  marketing   campaigns,  building  relationship  with  the  email  list  and  generating  ideas  to  create   interesting  content  for  the  readers.       I´m  responsible  for  creating  marketing  campaigns  and  email  marketing  sequences  for   the  blog  as  well  as  company´s  products.  I  build  the  funnel  by  linking  the  blog  to  the  lead   magnet,  which  is  a  great  lead  generation  strategy.  I  create  tripwires,  upselling  and   downselling  to  generate  sales  via  email  and  blog  marketing.           BUSINESS  DEVELOPMENT  MANAGER  (freelancer)   Oikosofy,  Munich,  Germany   01/2015  –  04/2016     As  Oikosofy  is  a  startup  company,  I  fulfilled  various  roles.  I  tackled  different  but   complementary  areas:    Sales,  Marketing  and  Social  Media.       I  was  responsible  for  lead  generation,  leads  nurturing  and  warming  up  the  leads  so  that   the  managing  partners  could  take  care  of  closing  the  deals.       I  was  active  in  promoting  the  company  at  world  agile  conferences.  I  created  brand   materials  offline  and  online.  I  regularly  organized  big  event  sponsored  by  Oikosofy  for   top  executives  in  Germany.       I  established  Social  Media  from  scratch.  I  helped  to  grow  Twitter  Followers,  Facebook   Fans  as  well  as  LinkedIn.  I  spread  the  brand  visibility  by  engaging  with  our  fans  on   social  media.  I  created  FB  community,  which  has  grown  rapidly  within  a  short  period  of   time.  I  was  responsible  for  ramping-­‐up  Oikosofy  blog,  managing  the  content  creation   and  marketing  campaigns.       B2B  SALES  REPRESENTATIVE   lead2  GmbH,  Munich,  Germany   09/2013  –  12/2015     lead  2  GmbH  is  a  sales  outsourcing  company  based  in  Munich,  Germany.       I  was  working  for  one  of  the  clients  in  IT  industry.  I  was  primarily  responsible  for   generating  leads  and  development  of  partner  channels.  I  was  involved  in  both  inbound   and  outbound  sales  &  marketing  activities.  I  was  regularly  generating  marketing   campaigns.         EVENT  COORDINATOR  (Project  based  work)   hybris  Software  &  SAP  company,  Munich,  Germany   08/2013  –  09/2013     hybris  Software  provides  e-­‐commerce  solutions  to  one  of  the  most  recognized  B2B  and   consumer  brands  in  the  world.       I  was  responsible  to  organize  2  technical  events  with  200  participants  in  Poland  and   Canada  for  hybris  employees.  My  responsibilities  were  event  planning,  costs  calculation,   coordination  with  logistics  companies,  travel  &  hotel  arrangements.         TRAINEE  PARTNER  MANAGEMENT  &  COMMUNITY  MANAGEMENT   360  amigo  Oy,  Helsinki,  Finland   01/2012  -­‐  05/2013     360  amigo  Oy  was  a  speedup  software  company.  The  company´s  software  was  sold  to   Avira  AG  in  Germany  in  2013.       I  was  responsible  for  managing  and  development  of  a  project  for  a  new  partner  at  the   company.  I  had  a  responsibility  of  purchasing  process  to  obtain  a  new  green  packaging   for  the  existing  product.  Setting  quotations,  negotiation  and  contracting  were  some  of   my  responsibilities.       I  was  also  responsible  for  creating  forums  in  online  communities.  I  was  answering  the   inquiries  on  the  forum  as  well  as  leading  the  forum  debates,  making  sure  we  provide   needed  information  and  get  the  feedback  for  improvements.       PARTNER  MARKETING  &  SALES  ASSISTANT   360  amigo  Oy,  Helsinki,  Finland   03/2011  –  01/2012     My  responsibilities  were  initiation,  building  and  closing  opportunities  at  360amigo.  I   assisted  with  social  media  marketing  and  web  content  generation.         BREAKFAST  SUPERVISOR   Royal  Ravintolat  Oy,  Helsinki,  Finland   08/2008  –  12/2009     Royal  Ravintolat  Oy  is  the  largest  private  group  of  restaurants  in  Finland.       I  was  responsible  for  managing  daily  operations  and  supervising  staff  at  international   business  hotel  Crowne  Plaza.  My  duties  were  providing  customer  service,  responsible   for  staff,  daily  operations,  managing  and  improving  the  customer  feedback.         RESTAURANT  MANAGER  &  EVENT  PLANNER   Best  Western  Hotel,  Kosice,  Slovakia   10/2007  –  07/2008     Best  Western  is  a  privately  held  hotel  brand  with  a  global  network  of  4100  hotels  in   more  than  100+  countries  and  territories  worldwide.       At  Best  Western  Teledom  I  was  responsible  for  managing  the  restaurant  operations.  My   responsibilities  were  logistics,  planning  and  managing  inventory  supplies,  and  managing   and  organizing  events,  cost  calculation,  managing  the  staff,  customer  service  and   support.       VOLUNTEER  WORK     BLOGGER   Healthy  Lifestyle  &  Recipes   08/2016  –  present   http://www.fitquickrecipes.com/     This  blog  is  my  passion  and  desire  to  help  others  who  run  out  of  ideas  what  to  cook   weekly  and  at  the  same  time  stay  in  shape.       BLOGGER   Sales  &  Marketing   05/2014  -­‐  present   https://hotsalesandmarketing.wordpress.com/     Learning  about  sales  and  marketing  from  books  and  other  online  sources  and  writing   the  content  based  on  important  learning.  This  is  my  way  of  self-­‐development  in  this   area.       BLOGGER   Healthy  lifestyle  &  Nutrition   05/2013  –  07/2016   http://www.stayfitandsexy.com/     Generating  content  for  my  personal  blog  about  healthy  lifestyle  and  nutrition.  Helping   readers  raise  an  awareness  of  health  and  sharing  tips  on  healthy  food  and  exercise.       MARKETING  MANAGER   High  Performing  Teams  Meet-­‐up  Group   12/2013  –  15/2015   http://www.meetup.com/Create-­‐High-­‐Performing-­‐Teams/     My  role  was  to  assist  the  marketing  activities  including  the  organization  of  monthly   events,  create  newsletters  and  manage  social  media  interaction.       PROJECTS     UNIVERSITY  PROJECT  COORDINATOR   Vantaa  Innovation  Institute  Ltd.,  Vantaa,  Finland   01/2013  –  05/2013     Vantaa  Innovation  Institute  helps  to  accelerate  the  growth  of  Vantaa  city  and  the   Aviapolis  area.     During  my  studies  at  the  University  of  Applied  Sciences  in  Helsinki,  Finland  I  was   responsible  for  research  of  potential  business  opportunities  in  aviation  in  Poland  for   Airport  Concepts  of  the  Institution.       CERTIFICATIONS     COURSERA,  VANDERBILT  UNIVERSITY   Nutrition,  Health,  and  Lifestyle:  Issues  and  Insights   Coursera  Verified  Certificate,  License:  C2X9WG3EDC   03/2014       TRAININGS     ASK  METHOD   Training  on  how  to  deliver  to  customers  what  they  exactly  want  through  effective  sales   process.     08/2016  –  present     SERIOUS  BLOGGERS  ONLY   Online  training  and  courses  on  how  to  build  profitable  blog   03/2015  -­‐  present     DIGITAL  MARKETER   Content  Marketing  Mastery   09/2016     DIGITAL  MARKETER   Conversion  Funnel  Mastery   08/2016     DIGITAL  MARKETER   Email  Marketing  Mastery   07/2016     PRODUCT  LAUNCH  FORMULA   Video  training  with  all  the  steps  how  to  launch  a  profitable  product  online   05/2016  –  06/2016         EDUCATION     BA,  INTERNATIONAL  BUSINESS   Haaga-­‐Helia  University  of  Applied  Sciences,  Helsinki,  Finland   08/2010  –  05/2013     COLLEGE,  HOSPITALITY,  HOTEL  MANAGEMENT  &  TOURISM   Hotelova  Akademia,  Kosice,  Slovakia   09/2003  –  06/2007     LANGUAGES     SLOVAK   ENGLISH   CZECH   GERMAN   SPANISH   RUSSIAN   PORTUGUESE   FINNISH       Mother  Tongue   Full  Proficiency   Full  Proficiency   Upper  Intermediate   Intermediate   Intermediate   Intermediate   Basic