Vuk Radovanovic

VUK RADOVANOVIĆ-|- https://www.linkedin.com/in/vukradovanovic/ __________________________________________________________________________________ PROFESSIONAL EXPERIENCE phoenixNAP, Belgrade (Serbia) Product Marketing Writer 03/2021 – Present • Work with cross-functional teams to produce relevant content that meets the audience’s needs and which can be adapted and utilized across a variety of channels • Conduct interviews with the company’s subject matter experts to stimulate content that teaches, helps, and informs the audience • Coordinate with sales and marketing teams to deliver content for all prospects channels and campaigns for each phase of our target audience’s sales and marketing lifecycles • Update and repurpose existing content marketing pieces to support sales and marketing efforts • Create original thematic content, including landing pages, email articles, white papers, infographics, presentations, etc. • Ensure all content is on-brand regarding style, quality and tone of voice, and optimized for search and social promotion Link Group, Belgrade (Serbia) Project Analyst 08/2020 – 03/2021 • Develop project strategy plans that are aligned with the company's expansion strategy • Maintain project timeframes, objectives and communications • Create and manage documentation and reports for projects • Identify the goals and requirements of each project • Verify data and information and analyze it to suit the direction of a project • Track, forecast and report on project progress, including metrics and challenges • Collect the necessary information required to start new projects • Maintain current knowledge on the legislation applicable to each project Self-Employed B2B Sales Consultant 04/2020 – 03/2021 • Creating overall outbound sales strategies for the clients • Working with marketing teams and CEOs to establish a clear, simple, and easy-to-communicate value proposition • Performing market research and analysis to define target verticals and ideal customer profiles • Creating highly effective outreach strategies and follow up plans • Developing strategies to drive penetration into Key Accounts and verticals • Identifying high potential prospects and engaging with relevant decision-makers • Prospect qualification based on the understanding of their industry, business, goals, and challenges • Negotiating with prospects and customers and managing the sales process • Documenting sales information in CRM following the lead process (Salesforce) DEVTECH, Belgrade (Serbia) Marketing Team Member 07/2019 – 02/2020 • Develop & execute brand identity strategy & work cross-functionally with the management team (Sales, Professional Services, HR, etc.), reporting directly to CEO • Authoring and editing original content that promotes Devtech’s solutions (Sales brochures, event one-pagers, sales battle cards, sales decks, etc.) • Part of the team that planned and coordinated major marketing events (SaaStock Dublin, Acronis Cyber Summit, Mimecast Resilient Summit, etc.) • Represented Devtech at a variety of conferences and trade shows, including SaaStock Dublin and WonderlandAI and established new business contacts for Devtech • Digital lead generation through targetted LinkedIn campaigns • Regular communication with key stakeholders on upcoming campaigns, budget, the status and campaigns results • Worked in a cross-functional team that consisted of system engineers, cloud consultants, solution architect, project manager, and external consultants on a large technological research project for a well-known customer Market Research and Business Development 03/2018 – 07/2019 • Effectively undertaking outbound activities to generate leads through email, LinkedIn, industry events, etc. Worked closely with sales and relationship management teams to improve the experience of prospects and customers. • Devtech’s target market development and identifying partner/direct sales opportunities • Defining, locating, reaching, and evaluating target markets and market segments • Worked together with the sales team to come up with a plan to generate a pipeline to drive penetration into key accounts • Research and analysis of ecosystems relevant to Devtech and competition analysis • Execution of the email campaigns • Gathering data by leveraging online tools and data resources + handling data collection and organization process effectively and efficiently • Coordinating CRM tool (Salesforce) Hyperoptic, Belgrade (Serbia) SORA Analyst • Market research, customer segmentation and competition analysis • Locating and evaluating new market segments • Measuring potential customer profitability and basic financial analysis 12/2017 – 03/2018 VOLUNTEER EXPERIENCE Marketing Workshop (Faculty of Economics, University of Belgrade) • Member of Promotional and HR Team 11/2011 –11/2013 World Youth Wave 03/2013 – 03/2015 • Worked on ISWiB (International Student Week in Belgrade) as a member of HR and Fundraising teams EDUCATION Faculty of Economics, University of Belgrade • Bachelor of Marketing (240 ECTS) 10/2008 – 01/2022 XV Gymnasium, Belgrade (Serbia) 09/2004 – 06/2008 LANGUAGES Mother tongue - Serbian Understanding Speaking Writing Spoken Spoken Interaction Production Listening Reading English C2 C2 C1 C1 C1 French A2 A2 A1 A1 A1 Italian A2 A2 A1 A1 A1