Werner Le Roux
WordPress Developer & SEO Specialist
Highly skilled WordPress Developer and SEO Specialist who are passionate about
helping businesses grow online. With 10+ years of proven experience, I pride
myself in my ability to implement comprehensive SEO strategies, optimizing
website content and meta tags, and conducting competitor analysis to identify
new keyword opportunities.
Contact Information
Email-Address
Welkom, 9459, Free State, South Af
rica
Phone
-
Link
linkedin.com/in/werner-le-roux
Experience
WordPress Developer & SEO Specialist
Johannesburg, Gauteng (Fulltime, Remote, Freelance)
Apr 2014 - Present
DigiMatics Web & Digital Solutions
WordPress Development
• Designing and developing user-friendly WordPress websites and Online Stores,
including optimized check-out page that increases user clicks, and subsequently
customer purchases by 30%
• Oversee full life cycle of WordPress, e-commerce and application development of over
20 projects at a time with 100% on-time delivery while staying 10% under budget
• Developed core WordPress software and platform features such as themes, plugins,
widgets, databases and web services.
• Worked closely with other developers to ensure consistency across all applications.
• Expected to be involved in several projects at one time or multiple projects
simultaneously.
• Worked independently but also part of a larger group of people who have common
goals and needs.
• Worked across all platforms such as iOS, Android, Windows Phone etc.
• Developed an understanding of how open source code works including how code is
reviewed by various parties before.
• Drafted documentation and instructions for new features, development processes, or
other changes to the code base.
Search Engine Optimization
• Established SEO best practice strategies for deals and permanent products to gain
page authority.
• Performed keyword research for site optimization, search display ads, and
competitive bidding.
• Compiled and optimized products for landing pages based on keyword traffic to
capture market traffic.
• Managed action items for identified page issues and product fixes throughout our
website.
• Collaborated with operations, marketing, and engineering teams, to implement best
practices for on-page, off-page, and technical SEO.
• Tracked organic and paid search traffic using a combination of Google Webmaster
Tools, Google Analytics, Facebook Insights.
Vancouver, Canada (Full-time
Remote)
May 2023 - Nov 2023
SEO Specialist & WordPress Developer
Dad's Printing
Search Engine Optimization
• Performed strategic SEO optimization needs analysis to drive instructional
development initiatives.
• Defined SEO strategy to revamp the website of Custom Apparel & Promotional
Products printing business, performed SEO audits on web pages and ecommerce store,
conducted competitor research, and provided recommendations for on-page
optimization, which reduced bounce rates from 55% to 30%
• Managed action items for identified page issues and product fixes throughout website
and ecommerce store
• Identified appropriate titles and keywords for blog posts on latest industry trends and
diversified backlinks, resulting in a top ten Google ranking
• Tracked organic and paid search traffic using a combination of Google Webmaster
Tools, Google Analytics, Facebook Insights
• Increase organic traffic by 34% on website and ecommerce store by updating web page
copy, improving keyword optimization, and selecting high-performance URLs
• Stay up-to-date with the latest SEO trends and algorithm updates and make
recommendations for continuous improvement
• Write 3 x Blog articles per week that are SEO optimized to increase organic traffic
WordPress Developer
• Built pages, templates, troubleshoot issues, develop workarounds, recommend design
tweaks and UX enhancements, and find or enhance appropriate plugins to best
display content.
• Managed, upgraded and maintained Custom apparel and promotional products
WordPress website.
• Integrated 3rd Party software and APi
Silver Spring, Maryland, USA (3
Month Remote Contract)
Nov 2022 - Mar 2023
Stalybridge, Manchester, United
Kingdom (6 Month Remote
Contract)
Mar 2022 - Nov 2022
WordPress Developer
Adra International Relief
• Developed core WordPress software and platform features such as themes, plugins,
widgets, databases and web services.
• Attend daily stand-up meeting and give input to improve overall performance and
UX/UI
• Developed an understanding of how open source code works including how code is
reviewed by various parties before.
• Drafted documentation and instructions for new features, development processes, or
other changes to the code base.
• Provided support and troubleshooting for website errors.
• Developed applications, themes and plugins that support WordPress.
• Tested application code and test themes.
• Tested plugins and extensions.
• Tested documentation and training materials.
• Implemented security patches, security updates and code upgrades as necessary.
• Ensured all issues are tracked in a timely manner through a bug tracking system.
Senior WordPress Developer & SEO Specialist
Stalybridge Web Design Agency
WordPress Developer
• Oversee full life cycle of Website, e-Commerce and Application development of over
20 projects with 100% on-time delivery while staying 10% under budget
• Convert PSD, Figma, Adobe XD, HTML and 3rd party website builders Templates into
Fully functional WordPress theme
• Hosting and Maintenance of Agency servers and websites
• Customizing WordPress to support specific functionality
• Plan, Develop and Design user-friendly WordPress websites, optimized to load fast and
a pleasure use.
• Design, coordinate, and troubleshoot integrations, components, and infrastructures to
run enterprise class website
Search Engine Optimization
• Help small businesses in many different industries reach the first page of Google for
their industry and city.
• Handled sales call created and sent proposals, and met with potential clients from the
leads we generated from our SEO.
• Provide growth strategies based on business goals and industry trends.
• Extensive computer skills such as website design, SEO, and editing HTML code.
• Responsible for keeping and building client relationships.
• Changes like search engine optimization, have been able to keep up with the fastgrowing technology and continue to get clients results.
• Managed custom reports ranging from website activity to pages and URL redirects.
Vancouver, Canada (6 Month
Remote Contract)
Mar 2022 - Nov 2022
Senior WordPress Developer
Chameleon Creative Agency
• Developed and implemented a custom WordPress theme for a client, resulting in a 25%
increase in website traffic and a 15% increase in lead generation.
• Created a custom REST API for a WordPress website, allowing for seamless integration
with a third-party CRM system and improving data accuracy by 20%.
• Optimized a WordPress website for performance and scalability, resulting in a 30%
decrease in page load times and a 10% increase in user engagement.
• Developed and launched a custom WooCommerce plugin for a client, resulting in a
20% increase in online sales and a 15% increase in customer satisfaction.
• Maintained and updated multiple WordPress websites, ensuring 99.9% uptime and
reducing website downtime by 20%.
• Collaborated with cross-functional teams to troubleshoot and debug WordPress
websites, reducing website errors by 30% and improving website performance by 15%.
Website & IT Manager
Randburg, Gauteng, South Africa
(Fulltime Remote)
Dec 2021 - Jun 2022
Kouro Property Group
• Increased website sales leads which turned into a revenue increase of over product
orders.
• Moved company email from the website hosting services to the Office provider
platform by changing MX, CNAME and SPF records.
• Provided customer confidence and encryption of customer data through online forms.
• Added various tags including analytics and Adwords to track conversions and user
behavior across various websites and web properties.
• Migrated websites to AWS for a hybrid website hosting and cloud computing solution
on a Linux platform and being proficient in AWS sysops.
• Managed the webserver and the associated websites on the server.
• Performed web pages, keywords and social media and e-mail marketing campaigns)
strategies for generating cases in emerging litigations
Education
Johannesburg, Gauteng
Jan 2016 - Dec 2019
Online College
Jan 2020 - May 2021
BSc in Computer Science
UNISA (University of South Africa)
Diploma in Operations Management
Alison Online
General Skills
Client Experience (CX)
Time Management
Languages
Process Improvements
Detail Oriented
English
native
Multitasking
Ability to work independently or in teams
Organization
Project Management (Agile)
Oral and Written Communication
Complying with Protocols and Standards
Afrikaans
native
Goal Setting
Zulu
advanced
Projects
Boost SEO Organic Traffic
• https://tinyurl.com/Organic-SEO-Boost-1
• https://tinyurl.com/Organic-SEO-Boost-2
• https://tinyurl.com/Organic-SEO-Boost-3
• https://tinyurl.com/Organic-SEO-Boost-4
• https://tinyurl.com/Organic-SEO-Boost-5
• https://tinyurl.com/Organic-SEO-Boost-6
• https://tinyurl.com/Organic-SEO-Boost-7
• https://tinyurl.com/Organic-SEO-Boost-8
• https://tinyurl.com/eCommerce-Organic-Case-Study
Social Media Case Studies
• https://tinyurl.com/Facebookpost-Case-1
• https://tinyurl.com/Facebookpost-Case-2
• https://tinyurl.com/Twitter-CaseStudy1
• https://tinyurl.com/Instagrampost-1
• https://tinyurl.com/Google-AdWords-Case-Study
WordPress Case Studies
• https://tinyurl.com/WordPress-CaseStudy-1
• https://tinyurl.com/WordPress-CaseStudy-2
• https://tinyurl.com/WordPress-CaseStudy-3
• https://tinyurl.com/WordPress-CaseStudy-4
• https://tinyurl.com/WordPress-CaseStudy-5
• https://tinyurl.com/WordPress-Portfolio-Pages
Certifications & Courses
• https://tinyurl.com/Inbound-Certified
• https://tinyurl.com/Marketing-Automation-Certified
• https://tinyurl.com/HubSpot-SEO-Advanced
• https://tinyurl.com/Digital-Advertising-Certified
• https://tinyurl.com/Email-Marketing-Certified
• https://tinyurl.com/Content-Marketing-Certified
• https://tinyurl.com/Social-Media-Certified
• https://tinyurl.com/Inbound-Marketing-Optimization
• https://tinyurl.com/Frictionless-Sales
• https://tinyurl.com/Inbound-Sales-Certified
• https://tinyurl.com/SEO-certified
• https://tinyurl.com/growth-driven-design
• https://tinyurl.com/inbound-marketing-certified
• https://tinyurl.com/digital-marketing-certified
• https://tinyurl.com/Inbound-Certified
• https://tinyurl.com/Web-Developer-Certification
• https://tinyurl.com/WordPress-Theme-Developer
• https://tinyurl.com/Webdesign-HTML-CSS
• https://tinyurl.com/SEO-Advanced
• https://tinyurl.com/PHP-Backend-Frontend
• https://tinyurl.com/automated-marketing
• https://tinyurl.com/Nodejs-Backend-Javascript
• https://tinyurl.com/Inkscape-Intermediate-advanced
• https://tinyurl.com/GoogleAds-SEM-PPC
• https://tinyurl.com/google-Adwords2020
• https://tinyurl.com/Digital-Strategy-Marketing
• https://tinyurl.com/SocialMedia-Theme-SASS
SEO Skills
• SEO/SEM Tools: Google Analytics, SEMRush, Ahrefs, Moz, Screaming Frog, Google Search
Console, Google Adwords
• Web Development: HTML, CSS, Python, JavaScript, Wordpress, MySQL, PHP
• Content Management Systems: WordPress, Drupal, Joomla, Wix, Squarespace
• Other Skills: Keyword Research, Technical SEO, On-Page SEO, Off-Page SEO, Local SEO, Ecommerce SEO
WordPress Skills
• UX/UI Web Development
• WordPress Theme and Plug-In
• HTML, CSS, JavaScript, PHP, React
• MySQL
• Strategic Thinking
• APIs
