William Birdsong

William Birdsong is a seasoned marketing professional with over a decade of comprehensive experience across digital, print, B2B, B2C, product, retail, and tradeshow marketing. With a solid educational background in Public Relations and Mass Communication from JSU, Will has honed his expertise in directing strategy, planning, creative implementation, and oversight of various campaigns, both globally and locally. His career is marked by notable successes in highly competitive environments, including the healthcare sector during a global pandemic and the launch of new market products.

Currently serving as the Digital Marketing Manager for Harbin Clinic, Georgia's largest private healthcare organization, Will leads all digital marketing initiatives. His achievements include launching a new corporate website with over a million annual visits, a new Google review platform, the Harbin Clinic Android and iOS app, and the corporate intranet. His role encompasses social media management, Salesforce Marketing Cloud for email campaigns, SEO, and managing over 350 Google My Business listings, demonstrating his capability to drive significant online engagement and improve customer experience. The new corporate website won the SIAA Silver Award for 2021.

Previously, as the Marketing Communications Manager for SHOWA Group, a global glove manufacturer, Will played a key role in product launches across the Americas and Europe. His strategic communication skills were pivotal in developing compelling messages across all channels, leading to successful global product introductions. His expertise in digital marketing, trade show execution, and media relations has significantly contributed to the companies' growth and brand visibility, including winning the industry's DuPont Innovation Award in 2018.

Will's early career also includes impactful roles at Surya Carpet Inc., where he excelled in lead generation and account management, and Southern Bracing Systems, where he effectively marketed the brand through diverse campaigns. His internship with Congressman Mike Rogers provided him valuable insights into political communication and campaign marketing.

Beyond his professional achievements, Will is a world traveler, confident communicator, and a family man who values loyalty and teamwork. His proficiency with a wide array of digital marketing tools and platforms, from WordPress and Salesforce to Google Ads and SEMrush, showcases his adaptability and commitment to staying at the forefront of marketing technology. Will Birdsong is not just a marketer; he's a visionary with a proven track record of turning challenges into opportunities, making him an invaluable asset to an

y team.