Wouter Haarhuis

Wouter Haarhuis Master of Arts DIGITAL MARKETING STRATEGIST +31 --www.linkedin.com/in/whaarhuis Eindhoven 5 oktober 1976 Customer Journey Management Online Marketing Strategy Social Listening Digital Enthusiast Digital Marketing Architect Market Intelligence Analytical Problem solving Stakeholder management Team player Experimentation Try to fail, and just do it! Experience (all positions are based in The Netherlands) Running Digital, Eindhoven 2020.02 – present COC / Dutch KVK:- BTW ID: NL-B44 Digital Wednesday, Eindhoven Digital Marketing Strategist/ Owner Freelance, Secondment & Payroll positions in the fields of: . digital & online marketing, including new trends & developments for your online environment . customer journey analysis . social listening / social media . proposition development Digital Marketeer (volunteer) 2020.02 – present . member of content team . website maintenance and content . webinar specialist (zoom.us) 2019.01 – 2019.12 Sabbatical Personal development, education and interviews Rabobank, Utrecht Interpolis, Tilburg 2018.07 – 2018.12 Digital Marketeer a.i. (agile/scrum) . customer journey management online exposure within Private Insurance . key marketing input of squad related to car insurances (‘Da Vinci’) . stakeholdermanagement with & between colleagues, departments and teams/squads . proposition development & implementation new technologies on website . higher CES-scores and conversions (±6%) with less bounce rates . reduced churn in journey and higher conversion rates (5-10%) for car insurances . successful lobby to online facilitate insurances regarding ‘Separation in Rabobank-app Van Lanschot Chabot, ’s-Hertogenbosch 2017.07 – 2018.03 Sr. Online Marketeer / Sr. E-commerce Marketeer a.i. . analyses to and improvements on user experience and customer journeys . architect of tactical and strategical blueprint new online environment . responsible for marketing automation implementation (100.000+ leads) . budget owner >€100.000,- /yr; campaigns Google & LinkedIn Ads, tooling and influencer-/affiliate marketing . >25% increase in leads and closed quotations for rietpolis.nl . 5-10% higher conversions and lower bounce rates by means of improved and more relevant content Mikrocentrum, Eindhoven 2016.02 – 2017.01 Online Marketeer . customer journey management based on social media monitoring, influencers and keyword research . create and execute strategic planning of marketing communication plan and online optimizations . budget owner >€75.000,- /yr for online marketing activities and -campaigns . responsible for contents and execution 14 Google AdWords and 10 LinkedIn campaigns . >90% of defined search terms within 3 months on the first page/SERP in Google . introduce within Mikrocentrum social media monitoring for environment- and competitor-analysis 2020.11 Wouter Haarhuis DIGITAL MARKETING STRATEGIST Experience (cont’d) INK, Utrecht 2010.05 – 2016.02 Online Marketeer . create and implement customer journey on website . develop and execute new INK-product portfolio, i.e. INK/LEAN & INK-online . create and execute blueprint and def. version INK-website in Joomla! and Magento . primary point of contact INK-knowledge partners, INK Valued Professionals and other INK-partners . 40% increase in monthly unique visitors on a yearly budget of €9.500,. SEO increase in Google and other search engines by content optimization QExpertise B.V., Woerden 2008.05 – 2010.04 Exact Software, Eindhoven 2005.05 – 2008.04 Consultant / Customer Support Professional Exact Globe & Exact Synergy . execute business cases and providing insights in procedures and processes . provide training to end-users Exact Synergy and Exact Globe (front- and backend software) . advise, support and independently solve questions and issues from customers and resellers Education NCOI, University of Professional Education Online Communication and Social Media 2013.09 – 2014.08 . online vs. offline marketing . social media strategy . affiliate marketing . user scenarios Radboud University Nijmegen Business Administration, International Management 2000.09 – 2004.12 Master of Arts Fontys University of Professional Education, Eindhoven Marketing, International Management . web analytics . SEO & SEA Bachelor 1996.09 – 2000.07 Additional Education & Trainings ICAN Consultancy Udemy certified SCRUM product owner 2019.01 – 2019.05 . basics of scrum and the responsibilities of the product owner in scrum teams . how to manage products in an agile environment Google Analytics Academy . Google Analytics Individual Qualification . Google Ads Search Certification Search engine marketing (SEO/SEA) present – 2023.07 NCOI, University of Professional Education 2014.11 – 2014.12 . SEO page scan tools . region targeting . Google Data Studio . Google Ads Display Certification . Google Tag Manager . Google Analytics 360 . link building . remarketing . Google Analytics & AdWords . campaign management A/B-testing Keyword research Marketing automation Marketing-/email software Skills Tooling Google Suite Social media monitoring Languages Dutch (mother tongue / excellent) English (excellent) Interests Berlin Marathon 2021/’19/’16/’15 Travelling (Asia, USA & Europe) Going out London Marathon 2018 Amsterdam Marathon 2017 Computer- and family games 2020.11