Wynand Conrad Van Heerden
Permanent Address: 92 Beach Road, Muizenberg, Cape Town
Current Address:Pall Mall, London Road, Sea Point, Cape Town
E-mail Address-Nationality:South African
Date of Birth:-
Gender:Male
Telephone Number:-
Creative & Conceptual Copywriter / Content Producer
Skill- Set:
Web-Content Production and Editing
Social Media Operation & Content Production: Facebook, Twitter, Instagram, YouTube
Keynote, Photoshop & MS Office Operations
Copywriting: Creating strap-lines, slogans, long & short copy, jingles and scripts that accompany advertising visuals and video productions
Blog Content Production, Newsletter/EDM construction, and editing
Itinerary/Product production, editing, and construction
Creative Coordination + Marketing Campaign Conceptualization
Production Assistance: Music research for online video campaigns, casting, the creation of voice-over material
Portfolio: https://conradwynand.wixsite.com/website
Career Objective:
I am seeking out a challenging, fast-paced role in a commercial, corporate or creative environment, where my versatility as a conceptual copywriter and content producer (for both digital and offline platforms) will flourish.
Key Attributes:
Diligence: I apply efficiency to my deadlines and deliverables while maintaining the ability to multitask.
Focus: As a Copywriter, one needs to understand that distraction diminishes quality. I believe that focus is the driving force behind my ability to multitask efficiently.
Observance: It is vital to know what your client is after even before they deliver their brief, so I bring my keen skills in research to the table and work that as an angle to bring forth a storyboard and a proposal that taps into their needs.
SEO, SEO, SEO: Although it is not always required of a Copywriter to be an expert in SEO, I still like to be ready for whatever may come and understand the basics of keyword usage and anchor text in subheads, text, and headlines.
Team Work: Designers and Copywriters are side-kicks until the deadline strikes. I find that if I deliver my work and my message in a concise, professional and patient manner, I tend to get my renderings and layouts when I need them.
Perspective: I usually don’t like to over-complicate my use of the English language and I think it's important to understand when its essential to cough up a few tongue-twisters. However, maintaining a sleek approach to style and approach will always go a long way.
Defense: I believe that if you understand your brief and your angle, that you should defend your work within margins and make a persuasive case. An overly-compliant writer produces mediocre work…
Hunger: In a creative setting, one never stops learning, but I find that my curiosity and need for knowledge usually places me in a spot where I can say that I am up-to-date and ready to move with whatever tomorrow decides to serve.
PROFESSIONAL EXPERIENCE:
Date:February 2017 - February 2018
Position:Senior Copywriter, Production Assistant
Responsibilities: Develop, create and pitch storyboards, concepts and
ideas for campaigns.
(mall openings & installations/product launches)
Draft long and short copy for proposals
Strap-lines, Jingles, and Tag-lines for short copy.
Production Management:
Coordinate 2D & 3D Designers within projects.
Coordinate short film production:
Props List Management, Casting, Script Supervision, Music Research, Scriptwriting.
Employer:BRAND HEAD, Chang Ying, Beijing
Type of Business:Creative Branding & Multimedia Agency
Clients:China World Trade Center, AFU Essential Oils,
ViVi Dolce Gelato Lab, Mix C Mall Shenzhen, INDIGO, SONY ATV
Date:March 2016 - January 2017
Position:Conceptual Copywriter, Scriptwriter
Responsibilities: Research, development of concepts.
Conceived, developed and produced proposals for
client pitches.
Wrote persuasive copy for web, brochures, and ads.
Worked with designers, illustrators, printers and production companies within campaigns.
Employer:BRAND HEAD, Beijing
Type of business:Creative Agency
Clients:Land Rover, Rolls Royce, Starbucks
IDDI Design: Fuzhou Changle Residence
MediSpa
Yadea e-bikes
Sanfine Hospital Beijing
Date:May 2015 - February 2016
Position:Features Writer, Social Media Content Producer
Employer:La Vie Zine, Lifestyle Platform
Haidian, Beijing
Responsibilities: Planned all content matter according to
publication calendar and brainstormed new pitches.
Drafted and produced content for La Vie Zine’s web platform and also for all social media accounts.
Edited the pieces of junior writers and collaborated with them in creating compelling content.
Managed site visits to gather information, to interview people of interest and to generate imaging.
Edited all imaging and approved all submitted imaging from juniors for publication.
Uploaded and managed the site uploads with WordPress afterfinal checks between myself and Senior Editor.
Managed staff meetings, and allocated tasks and pitches tojuniors and recruited freelancers and interns.
Type of business:Lifestyle information provider, e-tickets, etc.
Date:July 2014 - April 2015
Position:Part-time English Content Writer & Marketing Assistant
Employer:TUI China
Jianguomen, Beijing
Responsibilities: Assisted in all marketing campaigns for TUI and produced advertising material (jingles, strap-lines and body text).
Collaborated with Sales and Development to create new itinerariesand refresh older ones.
Produced content for Inbound and Outbound itineraries within deadlines.
Drafted all newsletters and EDM’s on behalf of CEO andresponded to all official matters that required a finer touch.
Attended to site visits for imaging and to gather insight into a location for the production of web content.
After approval, all content was to be double-checked an thenuploaded.
Type of business:Travel Company/Provider
Date:July 2012 - June 2014
Position:English & Art Teacher
Employer:Artbug, Beijing
Type of business:Education
Date:January 2011 – June 2012
Position:Trainee Assistant Restaurant Manager
Employer:Bin Hendi Enterprises, Japengo, Dubai
Type of business:Food & Beverage
Date:January 2010 – December 2010
Position:Housekeeping Coordinator
Employer:Hilton Dubai Creek, UAE
Type of business:Hospitality
Date:February 2002 – December 2009
Position:Sales Assistant, Sales Supervisor, Assistant Manager
Employer:Billabong, Cape Town, South Africa
Type of business:Fashion Retail
Education and Training
DATES:2001
QUALIFICATION AWARDED:Senior Certificate
INSTITUTION:Porterville High School
DATES:2000/2001
QUALIFICATION AWARDED:National South African Bilingualism Exams (Jnr. & Sen.)
INSTITUTION:National Language Board of South Africa
DATES:2018 – present (May 2018)
QUALIFICATION AWARDED:Certificate
INSTITUTION:Shaw Academy (ongoing short courses in Digital Marketing)
LANGUAGES:
English (Native)
Afrikaans (Native)
Mandarin Chinese (Basic)
REFERENCES:
Yang Kang: Senior Editor @ TKHUNT and Mask9 -
Mia Wen: Marketing Supervisor @ TUI China-
Ryan Wu: 2D Designer @ BrandHead -
JC Penot: Creative Director @ BrandHead-
