Yara P. Coker
Digital Marketing and Communications professional with a Master
of Business Administration (MBA)in Digital Marketing and
experience in Public Relations, Diigital marketing strategies, media
production and global project management. Fluent in Spanish,
English, Portuguese and French.
and Website and E-Commerce Development.
EXPERIENCE
GoViajanteTravel.com, Flight and hotel search
engine and price comparison site, Online — Founder
and Developer
03/2018
- PRESENT
• Developed the online business platform and currently run the online
business operations and marketing.
RUBICA, Digital Marketing Agency, Bogotá, Colombia
— Digital Manager
11/016 -03/2017
• Created social media and online marketing strategies for brands in
compliance with their marketing, customer satisfaction, sales, and
innovation deliverables and goals.
• Managed social media and digital marketing AD campaign budgets while
leading teams consisting of Digital Managers, Community Managers,
Designers and Web Masters.
FLUVIP, Influencer Marketing platform that connects
advertisers with Social Media Influencers. Bogotá,
Colombia — Head of Communications
05/2015- 10/2015
• Built and implemented the communications department to lead
communications strategies and drive PR engagement in FLUVIP ́s
markets including Peru, Colombia and Mexico.
• Delivered an unified, internal external-facing vision for FLUVIP’s services
by collaborating with product, sales and marketing teams.
• Along with the chief of Operations, launched and lead the Digital Video
Marketing Department – A new business unit within the company,
envisioned to consult with brands and provide them with Digital Video
Marketing strategies that included BTL campaigns, video production,
Influencer Marketing and Social Media Marketing programs. The idea of
a new product aimed to provide a new and comprehensive service to
FLUVIP’s clients, became a brand-new and currently greatly lucrative
business line for FLUVIP. (Clients: SONY, VISA).
1006 East Capitol Street
NE
--m
EXPERIENCE
SKILLS
GJC Communications, P.R Agency. Bogotá,
Colombia — Accounts Director
Public relations,
02/2014- 11/2014
Communications,D
• Offered public relations and communications consulting services for
clients including: Twitter, Deloitte, Corferias and Pet Food Institute.
igital Marketing,
• Created and implemented PR strategies aimed at positioning Twitter in
Colombia, one of the company’s new markets in LATAM, from it ́s initial
growth.
Website
•
Built relationships between Twitter Inc. and the most influential media,
resulting in US$ 500K in AD Value from securing 500 publications in the
most influential local media outlets in Colombia.
strategic
Social Media,
Development, E
commerce
Development,
English, Spanish,
• Obtained more than US$ 300 K in Ad value from more than 400
publications in major local and regional business media from
Implementing digital strategies, through strategic partnerships with
brands, media and influencers.
Portuguese,
• Touched all aspects of clients proactive presence in the local media
market including: partnerships, press tours, spokesperson training, crisis
Communications, digital strategies, promotional video production, events,
writing and distribution of stories and press releases for media. Role
involved Communications in Spanish and English.
Journalism,
French, MBA,
Communications,
Content Marketing,
Influencer
Marketing
Digital Force, Media Production Company New York,
N.Y, U.S.A — Multimedia Specialist
04/2013 -10/2013
• Designed and developed online marketing strategies to promote the
company ́s services drive sales leads and boost online reputation.
• Created and managed new online channels to boost the business online
presence by creating relevant content for social media channels, blog
and participating with related communities.
EDUCATION
Fundaçao Getulio Vargas , Sao Paulo, Brazil — MBA (
Masters of Business Administration)
09/2018 - 05/2020
Universidad de la Sabana, Bogotá, Colombia — B.A:
Comms. and Journalism
02/2003 - 09/2008
PROJECTS
NiaActive.com, E-commerce retail platform for
women’s active wear.
03/2018 - 03/2019
• Developed the Shopify e-commerce platform and ran the online business
operations.
LANGUAGES
English, Spanish,
Portuguese, French
