Youssef Barakat

Youssef BARAKAT • • • 13 years of sales & marketing experience Proven communication skills in 4 languages Ability to achieve business objectives & build key relationships Info --36 years old Qatari transferable work visa Skills ➢ ➢ ➢ ➢ ➢ ➢ ➢ ➢ ➢ Business Development Trade Marketing Project Management Product Launch Market Research KPIs & Milestones Customer Experience Tender Proposals Events Planning & Execution Languages Experience Cedars Trading & Contracting Digital Marketing Specialist Responsible for the strategy, design & implementation of the company's digital road-map Alpa Water Business Development & Operations Manager Ain Dara, Lebanon FIG Strategic Marketing Manager Beirut, Lebanon Sputnik Marketing Key Account Manager Moscow, Russia Danone Channel Manager / Trade Marketing Paris, France Lomé, Togo Mar 18 – Jun 22 Spearheaded achievement of business objectives through coordination of key departments’ KPIs, evaluating sales performance & planning new market initiatives - Designed with senior management sales commission & positioning strategies - Implemented a permanent competitive benchmark by leveraging market data - Coordinated customer experience touchpoints with a digital agency - Composed & presented reports on revenues, sales, customers, cash flow & operations Jan 16 – Feb 18 Guided a startup to pivot in the right direction of digital solutions development - Conducted market analyses; industry segmentation, customer insights & technology trends - Identified buyers personas & pain points - Worked closely with developers to define categories & app features - Organized Google design sprints & team meetings to meet deliverables deadlines Sep 13 – Dec 15 Improved shelf share by 20% of juices category in a trade marketing project for Coca-Cola & drove turnover to $1M in an event management project for Philip Morris - Orchestrated a customer activation project across 8000 POS in 20 cities by implementing planograms, promotional strategies & a training program - Organized 30 events by managing an internal team & external production agencies - Supervised budget in collaboration with client’s management - Lead tender proposals, by guiding a team of designers & key account managers Sep 11 – Aug 13 Accelerated HORECA business within the global central unit, across 50+ countries, 15+ channels & 30+ organized customers - Conceived 5 key channel toolkits; customer activation, innovation, growth levers - Succeeded in implementing an international intranet website for 500 sales & marketing reps - Prepared monthly reports of dairy & waters business; Results, Best Practices, Benchmarks - Set up & animated an international intranet website by leading a cross functional team English French Russian Arabic Eau Vitale Channel Manager Junior Fluent Fluent Native Native Education Certifications Inbound Marketing Hubspot 2022 Digital Marketing Fundamentals Google 2022 Doha, Qatar Jul 22 – Present Sep 07 – Aug 09 Exceeded sales target by 66% as part of a new product launch team - Developed a market segmentation model leading to acquisition of 500+ customers - Monitored KPIs of a team of 5, enabled tools & supported customer service department Masters of Operational International Marketing Université Paris 10 Nanterre-La Défense Masters of Business Administration Université Paris 2 Panthéon-Assas Bachelor of Commercial & Financial Business Institut Africain des Etudes Commerciales Bachelor of Business Administration Université Saint Joseph 2012 Paris, France 2010 Paris, France 2008 Lomé, Togo 2006 Beirut, Lebanon