Zac Pagin
Independent Business Consultant
I am an avid marketer & franchise business consultant hands-on with the latest tools and technologies in
marketing automation, inbound marketing strategies, and franchise development projects. As an analytical
person, I am data-driven, detail-oriented, ROI focus in line with industry best practices.
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WORK EXPERIENCE
India
linkedin.com/in/themarketinganalyzt
SKILLS
Independent Business Consultant
Bestributors DMCC
Business Plan Writing
Marketing Plan
03/2018 – Present
Remote
Dubai based growing cafe franchise chain - www.tastyooos.com
Financial Planning
Digital Marketing
Achievements/Tasks
Franchise Development
Research
SEO
Growth Hacking
HubSpot
Franchise development project for Tasty Ooo's
Helped closed 5 franchise deals with effective Google Ads
campaigns and Inbound Marketing Strategies.
Website development, digital marketing and key account
management for franchise sales
Business Development Manager
ATOZ Consult DMCC (Start-up)
03/2017 – 12/2017
Google AdWords
Content Marketing
Dubai, UAE
New business development projects such as Proboatzone, an
innovative boat cleaning services provider and Gatepulse, an
intelligent vending machine based retail solutions.
SEM
Key Account Management
MS Office
Achievements/Tasks
CRM
Analytics
Social Media Management
Copywriting
Project Management
Team Management
Inbound Marketing & Sales
HubSpot Academy
04/2016
Participating at the Dubai International Boat Show 2017
meeting potential investors, presentations, etc.
Social Media Management
Hootsuite Academy
07/2014
Senior Marketing Consultant
Francorp Middle East
Dubai, UAE
Google Adwords, Analytics
Google
11/2017
Achievements/Tasks
Increased marketing-led revenue by 50% creating content for
SEO, blog posts, PPC, email marketing, landing pages, CTAs,
and social media.
The Data Scientist Toolbox
John Hopkins University (Coursera)
Key account management, prospecting, lead nurturing, sales
pipeline and project management for all clients.
08/2017
100+ Franchise program: strategic planning, financial
modeling, legal documentation, operations manual, marketing
plan, sales strategy.
Franchise Sales & Management
Franchise University, Francorp USA
Events Planning & promotion: Be My Dealer Expo 2014,
Istanbul, Turkey. • Franchising.bg 2014, Sofia, Bulgaria. • SIAL
Middle East Food Exhibition, 2013 - 2014, Abu Dhabi, UAE. •
The Global Franchise Market 2016, DWTC, Dubai.
EDUCATION
09/2010 – 12/2012
Gurgaon, India
Marketing Intern
Courtyard by Marriott
11/2011 – 02/2012
04/2014
Master of Business Administration
London School of Business and Finance
Business Development Executive
Trilig Energy Pvt. Limited
02/2012 – 03/2013
PPC
CERTIFICATIONS
Business planning, content development, website & marketing
kit, PowerPoint, etc.
07/2013 – 02/2017
US based Franchise Consulting Firm
Blogging
Gurgaon, India
London, UK
Courses
Marketing Management
Strategic Planning
Internet & Digital Marketing
Communications
Corporate Finance
Operations Management
Customer Relationship
Management