Resume
Zyril Elbert
Gonzales
Experienced Social Media Consultant with a
Digital Content Marketing
WordPress, Keyword Research, Google Webmaster
demonstrated history of working in the marketing
and advertising industry. Skilled in content
management and conceptualization, basic
knowledge in Search Engine Optimization (SEO),
Tools, and Search Engine Marketing (SEM). Strong
media and communication professional with a
Bachelor of Science focused in Agricultural
Economics from University of the Philippines.
Contact
Accomplishments
Address
Helped a brand reach over 100% growth in
Pasig, National Capital
social media engagement rate within 6 months
Region, 1600
through creation and curation of high-quality
Phone
and relatable content
Collaborated with a team to help a client get
-
300%+ year over year growth in organic traffic
E-mail
through SEO optimisation of blogs and service
-
pages
LinkedIn
Helped a company grow their applicant
www.linkedin.com/in
database by getting over 600 new resumes in 2
/zygonzales
months by utilising a web-based form for
prospecting new hires combined with
Skills
Data
Analytics
Social media
activities
Project
Management
Facebook and Linkedin Ads
Work History
2018-12 -
Digital Marketing Consultant
Current
Private Therapy Clinic, Manila
Help create social media posts for the
company's social media accounts (Facebook,
Twitter, Linkedin)
Web analytics
Optimize blog posts on company blog to
Marketing
Cut/edit videos and upload them to YouTube
Strategies
and IGTV (includes optimization in YouTube for
improve search engine ranking (SEO)
Communicati
better search discoverability)
on and writing
skills
PPC
2018-08 -
Social Media Content Creator
Current
Rock Entertainment Holdings, Manila
Create social media content for some of the
Advertising
company's cable channels (Blue Ant Extreme
and Blue Ant Entertainment)
Software
Coordinate with marketing manager with
regards to the direction of content posted on
Photo Editing
social media
Good
Recommend/suggest strategies and types of
Video Editing
content to improve engagement and raise
Good
interest in the channel
Office
productivity
Seed content to the channel's social media
Very Good
pages/accounts
suite
Create social videos (buzzfeed-style) videos for
Facebook
Content
Management
Very Good
Systems
2014-10 -
Social Media Content Producer
2018-12
A+E Networks Asia, Manila
Social Media
Publishing
Create social media content for one of the
Very Good
company's cable channel (History Asia)
Tools
Coordinate with community manager with
regards to the direction of content posted on
social media
Recommend/suggest strategies and types of
content to improve engagement and raise
interest in the channel
Seed content to the channel's social media
pages/accounts
Create social videos (buzzfeed-style) videos for
Facebook
Inter-agency coordination for link ads,
promotion and post boosting
Generate performance reports as well as social
listening reports (using Sysomos) for the
marketing management heads
2014-11 -
Junior Project Manager
2016-11
Key Discovery Consulting Inc., Pasig, Manila
Create quality content for company website
Manage a team of writers to create content for
the company's blog
Site promotion through social media networking
sites (Facebook, Twitter, Linkedin)
Manages advertising for various social
networking sites (Facebook, Twitter, Linkedin)
Manages advertising for search engines
(Google Adwords)
Formulate strategies to improve site traffic and
search rankings
Monitor site traffic using analytics software and
identify avenues for growth
Generates various report for management
review (traffic, ad spent, conversion rates)
Coordinate with IT and design team for updates
and revisions on the website
Community Management for social networking
sites (Facebook, Twitter, Linkedin)
Identify and help fix site errors
Ensures company website adheres to basic SEO
practices (meta tags, landing page
optimization)
2013-02 -
Content and Social Media Specialist
2014-06
Flat Planet, Makati
Create quality content for company blog
Site promotion through social media networking
sites
Formulate strategies to improve site traffic and
search rankings
Monitor site traffic using analytics software and
identify avenues for growth
Ensures company website adheres to basic SEO
practices
Manage company's Ad-delivery program
Responsible for creating and managing the
delivery of company newsletter
2011-03 -
Marketing Specialist / SEO Analyst
2013-02
Digital Room Inc., Mandaluyong
Create quality content for company blog
Site promotion through social media networking
sites
Formulate strategies to improve site traffic and
search rankings
Provide traffic report to various departments for
review
Monitor site traffic and identify avenues for
growth
Identify and help fix site errors
Extracting large amounts of data from servers
and analytics software for analysis and
interpretation
Education-
Bachelor of Science: Agricultural
Economics
University Of The Philippines - Los Banos Laguna
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