Adina Pop

Digital Marketing Specialist with 5+ years of experience in planning and executing complex PPC strategies focused on ROAS, lead generation and brand awareness.

As a Digital Marketing specialist I have worked with budgets ranging from $1000/month to $100,000 month in AdWords, Bing and Social Media. Worked with Search, Display, Dynamic, Remarketing, Shopping campaigns

Years of experience: 5+

Main duties:

• campaigns setup
• campaign monitoring and optimization
• CRO
• KPI analysis
• ad copy creation
• conversion tracking and optimization
• PPC Performance reporting
• team management
• content creation
• landing page analysis
• graphic design
• business development
• ROAS

Industries:

• Auto
• Appliance
• Furniture
• Fashion
• Pharmaceutical
• Saas
• Beauty
• Startups
• Beauty

Experience with following platforms and tools:

• Adwords
• Bing
• Google Analytics
• Facebook Business
• Report Garden
• Wordpress
• CallRail
• AdWords Editor
• Mailchimp
• Buffer
• Hootsuite
• Canva
• SpyFu
• Acquision
• Excel
• Powerpoint
• Google Drive
• Slack
• Confluence/Jira
• Asana
• Unbounce
• Hotjar

Education & Accreditation:

• Bachelor In Business Development
• Google Adwords Certification ( Search, Display, Video, Shopping, Mobile)
• Google Analytics
• Facebook Blueprint
• Certificate In Programming